Adobe Express vs. Oktopost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.8 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Oktopost
Score 9.1 out of 10
N/A
Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…
$49
per month
Pricing
Adobe ExpressOktopost
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
No answers on this topic
Offerings
Pricing Offerings
Adobe ExpressOktopost
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressOktopost
Best Alternatives
Adobe ExpressOktopost
Small Businesses
Pexels
Pexels
Score 8.5 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
Pexels
Pexels
Score 8.5 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Pexels
Pexels
Score 8.5 out of 10
Sprout Social
Sprout Social
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe ExpressOktopost
Likelihood to Recommend
8.8
(233 ratings)
8.5
(16 ratings)
Likelihood to Renew
9.5
(15 ratings)
9.1
(7 ratings)
Usability
8.2
(27 ratings)
8.5
(2 ratings)
Support Rating
4.7
(12 ratings)
6.4
(1 ratings)
Online Training
-
(0 ratings)
4.5
(1 ratings)
Implementation Rating
4.1
(2 ratings)
7.3
(1 ratings)
Contract Terms and Pricing Model
9.5
(6 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe ExpressOktopost
Likelihood to Recommend
Adobe
I actively teach colleagues to use Adobe Express to create their handouts, videos, presentations, and event announcements. We also teach Adobe Express to students through campus workshops and collaborations. Lastly, we work with our eLearning department, Marketing department, and our Center for Excellence in Teaching and Learning to teach Adobe Express to our faculty and staff
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Oktopost
Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
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Pros
Adobe
  • Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
  • Libraries: syncs will with other Adobe Tools
  • Animation: provides a decent collection of modifiable motions for objects in the design
  • Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND
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Oktopost
  • Auto-poster feature that allows scheduling of posts to be made in relatively short time.
  • Calendar view has a great UI with easy to use drag and drop and editing features.
  • Message assets can be saved per campaign without having to re-draft them for repeated promotions.
  • Good reporting via excel export and dashboard overview
  • Great customer service and support! Including response rate and implementation of requested features
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Cons
Adobe
  • It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
  • It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
  • It could partner with other companies to allow for company specific events in exchange for valuable products or programs.
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Oktopost
  • Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
  • They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
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Likelihood to Renew
Adobe
I give it a 10 because Adobe Express has become an essential part of our daily workflow. It allows us to design faster, stay on brand, and produce high-quality content without needing multiple tools. The AI features, templates, and easy collaboration make it a platform we rely on for client work, training, and internal operations.
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Oktopost
I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
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Usability
Adobe
The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
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Oktopost
Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
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Support Rating
Adobe
Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
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Oktopost
When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
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Online Training
Adobe
No answers on this topic
Oktopost
There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
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Implementation Rating
Adobe
No answers on this topic
Oktopost
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
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Alternatives Considered
Adobe
I think Express is a great tool for quick edits or creation. As someone who works in the more robust platforms, I do not always enjoy going into Express because of the more limited features.
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Oktopost
The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
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Contract Terms and Pricing Model
Adobe
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
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Oktopost
No answers on this topic
Professional Services
Adobe
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
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Oktopost
No answers on this topic
Return on Investment
Adobe
  • Positive: Time and working for a nonprofit with minimal staff this is essential.
  • Negative: There are certain features that I need to find in other Adobe products like layer masking.
  • Positive: It makes content creation less intimidating for our newer staff.
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Oktopost
  • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
  • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
  • Ability to quickly post allows for immediate input during time sensitive social discussions.
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ScreenShots

Adobe Express Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Oktopost Screenshots

Screenshot of Social BIScreenshot of CalendarScreenshot of Post ConsoleScreenshot of Employee AdvocacyScreenshot of StreamsScreenshot of Inbox