What users are saying about
1 Ratings
1 Ratings
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Score 8 out of 101

Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
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Feature Rating Comparison

Security

Launch
10.0
Role-based user permissions
Launch
10.0

Tag Management

Launch
7.4
Tag library
Launch
9.0
Tag variable mapping
Launch
9.0
Ease of writing custom tags
Launch
10.0
Rules-driven tag execution
Launch
10.0
Improved page load times
Launch
5.0
Mobile app tagging
Launch
5.0
Library of JavaScript extensions
Launch
4.0

Data Management & Integrity

Launch
7.3
Event tracking
Launch
10.0
Universal data layer
Launch
5.0
Automated error checking
Launch
7.0

Pros

Launch

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo

Cons

Launch

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo

Alternatives Considered

Launch

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo

Return on Investment

Launch

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo

Pricing Details

Launch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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