What users are saying about

Launch

1 Ratings

Launch

1 Ratings
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Score 8 out of 101

Commanders Act

7 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Commanders Act

If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT.If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.
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Feature Rating Comparison

Security

Launch
10.0
Commanders Act
7.0
Role-based user permissions
Launch
10.0
Commanders Act
7.0

Tag Management

Launch
7.4
Commanders Act
7.0
Tag library
Launch
9.0
Commanders Act
9.0
Tag variable mapping
Launch
9.0
Commanders Act
7.0
Ease of writing custom tags
Launch
10.0
Commanders Act
8.0
Rules-driven tag execution
Launch
10.0
Commanders Act
8.0
Improved page load times
Launch
5.0
Commanders Act
Mobile app tagging
Launch
5.0
Commanders Act
Library of JavaScript extensions
Launch
4.0
Commanders Act
Tag performance monitoring
Launch
Commanders Act
3.0

Data Management & Integrity

Launch
7.3
Commanders Act
6.0
Event tracking
Launch
10.0
Commanders Act
4.0
Universal data layer
Launch
5.0
Commanders Act
8.0
Automated error checking
Launch
7.0
Commanders Act
6.0

Pros

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo
  • Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
  • Defining the perimeters and constraints where the pixels need to be fired is a breeze.
  • Deploying the container and keeping track of all the modification is very well done.
  • The configuration of the deduplication rule is pretty flexible.
No photo available

Cons

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo
  • Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
  • Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
  • Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
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Alternatives Considered

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo
No answers on this topic

Return on Investment

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo
  • It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
  • It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
  • It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
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Pricing Details

Launch

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Commanders Act

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details