What users are saying about
1 Ratings
1 Ratings
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Score 8 out of 101
66 Ratings
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Score 6.8 out of 101

Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Ensighten Manage

Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
Abhijeet Karmase profile photo

Feature Rating Comparison

Security

Launch
10.0
Ensighten Manage
7.6
Role-based user permissions
Launch
10.0
Ensighten Manage
7.6

Tag Management

Launch
7.4
Ensighten Manage
7.7
Tag library
Launch
9.0
Ensighten Manage
9.4
Tag variable mapping
Launch
9.0
Ensighten Manage
7.2
Ease of writing custom tags
Launch
10.0
Ensighten Manage
7.4
Rules-driven tag execution
Launch
10.0
Ensighten Manage
7.3
Improved page load times
Launch
5.0
Ensighten Manage
8.4
Mobile app tagging
Launch
5.0
Ensighten Manage
5.4
Library of JavaScript extensions
Launch
4.0
Ensighten Manage
8.6
Tag performance monitoring
Launch
Ensighten Manage
7.7

Data Management & Integrity

Launch
7.3
Ensighten Manage
7.5
Event tracking
Launch
10.0
Ensighten Manage
7.2
Universal data layer
Launch
5.0
Ensighten Manage
8.0
Automated error checking
Launch
7.0
Ensighten Manage
7.7
Mobile event tracking
Launch
Ensighten Manage
6.9
Data distribution management
Launch
Ensighten Manage
7.8

Pros

Launch

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo

Ensighten Manage

  • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
  • Roles and security can be thoroughly defined.
  • Very good selection of tagging technologies.
  • Site is stable, no availability concerns.
  • GUI in general is straightforward.
Patrick Legaspi profile photo

Cons

Launch

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo

Ensighten Manage

  • While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
  • Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
  • Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
No photo available

Likelihood to Renew

Launch

No score
No answers yet
No answers on this topic

Ensighten Manage

Ensighten Manage 8.5
Based on 4 answers
For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.
Adam Waddington profile photo

Usability

Launch

No score
No answers yet
No answers on this topic

Ensighten Manage

Ensighten Manage 9.0
Based on 1 answer
The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
Patrick Legaspi profile photo

Support

Launch

No score
No answers yet
No answers on this topic

Ensighten Manage

Ensighten Manage 9.0
Based on 2 answers
The Ensighten Manage support team has been helpful and dedicated to assisting us solve problems that come up with tag deployments even when the issues are completely unrelated to the core Manage product itself. They seem to have the right mix of tag-specific subject matter experts and general support resources.
No photo available

Implementation

Launch

No score
No answers yet
No answers on this topic

Ensighten Manage

Ensighten Manage 6.5
Based on 5 answers
Ensighten is a great tool, and as good as any in the industry with strong workflow capabilities, an admin API and a friendly interface. It does have some limitations and is not entirely "marketer friendly" as they claim. Also, note we've experienced some performance/load time issues with the Ensighten data layer, which we are addressing with them.
Tom Arundel profile photo

Alternatives Considered

Launch

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo

Ensighten Manage

We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in Adobe's tag container. Ensighten's visual tagger is unique in its ability to place MBOXes on the page for A/B testing. Finally, mobile tagging is simply not possible without going through the release process, which Ensighten has freed us from
No photo available

Return on Investment

Launch

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo

Ensighten Manage

  • Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
  • Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
No photo available

Pricing Details

Launch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Ensighten Manage

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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