What users are saying about
1 Ratings
49 Ratings
1 Ratings
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Score 8 out of 101
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Oracle BlueKai

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Security

Launch
10.0
Oracle BlueKai
Role-based user permissions
Launch
10.0
Oracle BlueKai

Tag Management

Launch
7.4
Oracle BlueKai
Tag library
Launch
9.0
Oracle BlueKai
Tag variable mapping
Launch
9.0
Oracle BlueKai
Ease of writing custom tags
Launch
10.0
Oracle BlueKai
Rules-driven tag execution
Launch
10.0
Oracle BlueKai
Improved page load times
Launch
5.0
Oracle BlueKai
Mobile app tagging
Launch
5.0
Oracle BlueKai
Library of JavaScript extensions
Launch
4.0
Oracle BlueKai

Data Management & Integrity

Launch
7.3
Oracle BlueKai
Event tracking
Launch
10.0
Oracle BlueKai
Universal data layer
Launch
5.0
Oracle BlueKai
Automated error checking
Launch
7.0
Oracle BlueKai

Data Collection

Launch
Oracle BlueKai
8.2
Collection of first-party data
Launch
Oracle BlueKai
7.8
Collection of third-party data
Launch
Oracle BlueKai
7.7
Access to Third-party Data Providers
Launch
Oracle BlueKai
9.1

Data Classification

Launch
Oracle BlueKai
8.2
Audience taxonomy
Launch
Oracle BlueKai
7.9
Tag Management
Launch
Oracle BlueKai
8.0
Data Analysis Dashboard
Launch
Oracle BlueKai
8.8

Ad Network Integration

Launch
Oracle BlueKai
7.8
Data Transfer
Launch
Oracle BlueKai
8.0
DSP integration
Launch
Oracle BlueKai
7.6

DMP Analytics

Launch
Oracle BlueKai
8.7
Campaign Analytics
Launch
Oracle BlueKai
8.5
Audience Analytics
Launch
Oracle BlueKai
9.0

Pros

Launch

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo

Oracle BlueKai

  • Some of the best custom purchase based targeting segments.
  • Easy to find and use in most programmatic technology platforms.
  • Unmatched customer service, typically receiving a dedicated sales rep or service manager.
Corey Buller profile photo

Cons

Launch

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo

Oracle BlueKai

  • In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
  • Quicker turnarounds on custom segments.
Corey Buller profile photo

Likelihood to Renew

Launch

No score
No answers yet
No answers on this topic

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Alternatives Considered

Launch

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo

Oracle BlueKai

They are a leader in the industry and we selected them because of their publisher diversity and customer service.
No photo available

Return on Investment

Launch

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo

Oracle BlueKai

  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Pricing Details

Launch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details

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