What users are saying about

Launch

1 Ratings

Oracle DMP

49 Ratings

Launch

1 Ratings
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Score 8 out of 101

Oracle DMP

49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

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Likelihood to Recommend

Launch

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.Native mobile app version was not available until very recently, so I can't evaluate it yet.
Alexander Dolinin profile photo

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Security

Launch
10.0
Oracle DMP
Role-based user permissions
Launch
10.0
Oracle DMP

Tag Management

Launch
7.4
Oracle DMP
Tag library
Launch
9.0
Oracle DMP
Tag variable mapping
Launch
9.0
Oracle DMP
Ease of writing custom tags
Launch
10.0
Oracle DMP
Rules-driven tag execution
Launch
10.0
Oracle DMP
Improved page load times
Launch
5.0
Oracle DMP
Mobile app tagging
Launch
5.0
Oracle DMP
Library of JavaScript extensions
Launch
4.0
Oracle DMP

Data Management & Integrity

Launch
7.3
Oracle DMP
Event tracking
Launch
10.0
Oracle DMP
Universal data layer
Launch
5.0
Oracle DMP
Automated error checking
Launch
7.0
Oracle DMP

Data Collection

Launch
Oracle DMP
8.2
Collection of first-party data
Launch
Oracle DMP
7.5
Collection of third-party data
Launch
Oracle DMP
8.0
Access to Third-party Data Providers
Launch
Oracle DMP
9.3

Data Classification

Launch
Oracle DMP
8.1
Audience taxonomy
Launch
Oracle DMP
7.7
Tag Management
Launch
Oracle DMP
8.0
Data Analysis Dashboard
Launch
Oracle DMP
8.5

Ad Network Integration

Launch
Oracle DMP
8.0
Data Transfer
Launch
Oracle DMP
8.1
DSP integration
Launch
Oracle DMP
7.9

DMP Analytics

Launch
Oracle DMP
8.7
Campaign Analytics
Launch
Oracle DMP
8.5
Audience Analytics
Launch
Oracle DMP
8.9

Pros

  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
Alexander Dolinin profile photo
  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
Alexander Dolinin profile photo
  • There are limitations in applying complicated rules when we create a custom audience or segment. There should be more flexibility, similar to what Adobe Analytics has.
  • It takes more than expected amount of time to get issues resolved (when a ticket is created).
Gaurav Gautam profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Alternatives Considered

Great integration with Adobe Analytics, flexibility, ease of use.
Alexander Dolinin profile photo
I have used Adobe Audience Manager in past. Both have different pros and cons. AAM is better because of native integration with Adobe Analytics whereas Bluekai has better and higher quality third party data.
Gaurav Gautam profile photo

Return on Investment

  • Made vendor tags deployment and management easier.
Alexander Dolinin profile photo
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Pricing Details

Launch

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details