What users are saying about

Adobe Marketing Cloud

82 Ratings
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Score 7.9 out of 101

CheetahMail

32 Ratings
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Score 4.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

CheetahMail

CheetahMail is perfect for a company that sends a lot of email communications. If you send at least 4-5 emails per week to your clients, this is a must
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
CheetahMail
6.3
WYSIWYG email editor
Adobe Marketing Cloud
CheetahMail
6.0
Dynamic content
Adobe Marketing Cloud
CheetahMail
7.0
Ability to test dynamic content
Adobe Marketing Cloud
CheetahMail
7.0
Landing pages
Adobe Marketing Cloud
CheetahMail
4.0
A/B testing
Adobe Marketing Cloud
CheetahMail
6.0
Mobile optimization
Adobe Marketing Cloud
CheetahMail
5.0
Email deliverability
Adobe Marketing Cloud
CheetahMail
8.4
List management
Adobe Marketing Cloud
CheetahMail
7.6
Triggered drip sequences
Adobe Marketing Cloud
CheetahMail
6.1

Reporting & Analytics

Adobe Marketing Cloud
CheetahMail
4.1
Dashboards
Adobe Marketing Cloud
CheetahMail
4.0
Standard reports
Adobe Marketing Cloud
CheetahMail
5.3
Custom reports
Adobe Marketing Cloud
CheetahMail
3.0

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • Allows to easily track metrics to see results clearly
  • Allows the scheduling of email sends in advance so you do not have to be present during the send
  • Very user friendly and could easily be self taught
No photo available

Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo
  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
No photo available

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
CheetahMail7.6
Based on 3 answers
It would be purely based on costs and whether my organization can afford to continue using the service. The organization is in the middle of product and service transitions from older models, so overall performance beyond the email channel will ultimately decide. If money is affordable, there is no reason we'd leave the Cheetahmail platform.
No photo available

Usability

No score
No answers yet
No answers on this topic
CheetahMail4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
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Support

No score
No answers yet
No answers on this topic
CheetahMail2.0
Based on 1 answer
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
No photo available

Alternatives Considered

If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of customization. My internal stakeholders saw the difference immediately. Rather than trying to make guesses and inferences, I was able to provide hard data and back it up with many more pieces of data that backed my conclusion. The insights we gained from the first month of tracking were of greater value than the prior year of Google Analytics. I identified key areas of improvement that are now driving our content strategy.
Gitai Ben-Ammi profile photo
CheetahMail is a much more mature product than Yesmail, though many problems exist with both email service providers. Though some data can be missing, there is so much more data available with CheetahMail than our previous email service providers. The web-based management system is clunkier than Yesmail, but provides much more options for customization and management.
Duncan Hernandez profile photo

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
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  • Overall not a bad tool itself. Support isnt great but for impact to our business it sent email for our client and at the end of the day that is what mattered.
No photo available

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CheetahMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details