What users are saying about
84 Ratings
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Score 8 out of 101
32 Ratings
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Score 5 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

I highly recommend the Adobe Marketing Cloud Suite because it offers a series of products that can serve both a medium business and a large multinational, as it offers a series of solutions for various segments of the market. It is extraordinarily customizable. I would not recommend it for small businesses, because other platforms can supply the need well and are even cheaper
Luiz Lai profile photo

CheetahMail

CheetahMail is a great tool to get your message out easily and fast. Scheduling campaigns is helpful when you have a small ecommerce team working on one to two emails a day
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
CheetahMail
6.3
WYSIWYG email editor
Adobe Marketing Cloud
CheetahMail
6.0
Dynamic content
Adobe Marketing Cloud
CheetahMail
7.0
Ability to test dynamic content
Adobe Marketing Cloud
CheetahMail
7.0
Landing pages
Adobe Marketing Cloud
CheetahMail
4.0
A/B testing
Adobe Marketing Cloud
CheetahMail
6.0
Mobile optimization
Adobe Marketing Cloud
CheetahMail
5.0
Email deliverability
Adobe Marketing Cloud
CheetahMail
8.3
List management
Adobe Marketing Cloud
CheetahMail
7.4
Triggered drip sequences
Adobe Marketing Cloud
CheetahMail
5.7

Reporting & Analytics

Adobe Marketing Cloud
CheetahMail
3.9
Dashboards
Adobe Marketing Cloud
CheetahMail
4.0
Standard reports
Adobe Marketing Cloud
CheetahMail
4.8
Custom reports
Adobe Marketing Cloud
CheetahMail
3.0

Pros

  • Personalized Customer Experience – We've never had a problem getting on the horn with Adobe, if we had a problem or a question. They have an entire interface FAQ dedicated to answering questions, and most of the time we found our answer in that. We don't have to wait to chat (though that's an option) or waste time on the phone.
  • Media Optimizer – Everything is there, right when you need it. Like I stated prior, Adobe has everything that's accessible to everyone, so its user experience is wonderful. You don't have to wait for files to download, or sift through files on your FTP. Everything is clearly labeled, right there in front of you
  • Campaign – Adobe has a great interface for creating new digital marketing campaigns. Novices can pick it up and run with, while older, seasoned pros will find the helpful tools they need to get the project up and running.
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  • Simple tool. I say simple because it does what it is supposed to with very little issues. We used it to send email to a list and that is it and it worked.
  • Clean interface. The interface was clean, simple and easy to use.
No photo available

Cons

  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
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  • Subscriber list issues.
  • More modern templates.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
CheetahMail7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
No photo available

Usability

No score
No answers yet
No answers on this topic
CheetahMail4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
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Support

No score
No answers yet
No answers on this topic
CheetahMail2.0
Based on 1 answer
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
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Alternatives Considered

As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
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CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
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Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
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  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

CheetahMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details