Criteo Dynamic Retargeting

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37 Ratings
84 Ratings
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Score 7.9 out of 101

Criteo Dynamic Retargeting

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37 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
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Criteo Dynamic Retargeting

If cost is no object, Criteo certainly offers a top-notch customer service experience, and little-to-no time investment to manage the platform. For a company without a dedicated ads team, Criteo could be a good option since the platform does most of the legwork for you. Also, cost may depend on industry, so other customers may find a different cost situation than we found.
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Feature Rating Comparison

Ad Network Integration

Adobe Marketing Cloud
Criteo Dynamic Retargeting
8.8
Data Transfer
Adobe Marketing Cloud
Criteo Dynamic Retargeting
8.6
DSP integration
Adobe Marketing Cloud
Criteo Dynamic Retargeting
9.0

Ad Campaigns

Adobe Marketing Cloud
Criteo Dynamic Retargeting
8.1
Ad campaign creation
Adobe Marketing Cloud
Criteo Dynamic Retargeting
7.9
Ad deployment
Adobe Marketing Cloud
Criteo Dynamic Retargeting
8.4
Display advertising
Adobe Marketing Cloud
Criteo Dynamic Retargeting
8.3
Ad display and retargeting segmentation
Adobe Marketing Cloud
Criteo Dynamic Retargeting
7.8

Ad Reporting & Analytics

Adobe Marketing Cloud
Criteo Dynamic Retargeting
7.2
Ad dashboards
Adobe Marketing Cloud
Criteo Dynamic Retargeting
8.2
Ad performance reports
Adobe Marketing Cloud
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
Adobe Marketing Cloud
Criteo Dynamic Retargeting
7.7
Ad attribution reporting
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.0
Cross-channel ad management
Adobe Marketing Cloud
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.5

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
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  • Lower funnel retargeting - stop your customers going elsewhere
  • TVex - make your TV ads work harder
  • Offline store sales - learn more about the value of brand building and onmichannel reporting
  • Weekly strategy calls
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Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
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  • More control of the platform
  • Greater training for big clients
Adam Keys profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
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Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Alternatives Considered

If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of customization. My internal stakeholders saw the difference immediately. Rather than trying to make guesses and inferences, I was able to provide hard data and back it up with many more pieces of data that backed my conclusion. The insights we gained from the first month of tracking were of greater value than the prior year of Google Analytics. I identified key areas of improvement that are now driving our content strategy.
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We don't exclusively use Criteo but use this platform along with a range of other digital marketing platforms.
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Return on Investment

  • Growth - We now know where to focus our efforts. This has led to increased conversion and an increased conversion rate as we figure out exactly where our effective content is.
  • Spend - We are concentrating our resources where they matter. We've learned that some of our web properties are not paying dividends and so can we can safely reduce spend in those areas.
  • Content - We are finding the right content to draw in visitors and get them to convert. We're also finding the shortcomings. This is going to be key to reducing our bounce rate.
Gitai Ben-Ammi profile photo
  • It has a slight positive impact, although it is difficult to measure it with accuracy in any instance.
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Screenshots

Adobe Marketing Cloud
Criteo Dynamic Retargeting

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Marketing Cloud More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Criteo Dynamic Retargeting More Information