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Top Rated
82 Ratings
85 Ratings
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Score 8 out of 101

Criteo Dynamic Retargeting

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Top Rated
82 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
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Criteo Dynamic Retargeting

Honestly, based on my experience, I would not recommend Criteo as the first retargeting partner to test out on a client campaign. I have had much more success using AdRoll, and that platform is also much more intuitive and requires less daily maintenance with the campaigns.That being said, Criteo does exactly what it is supposed to. It retargets to users across the web who have been cookied on your website. It also does it so much more efficiently than Google Display Network, so I will give it credit for that.
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.8
Data Transfer
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.4
DSP integration
Adobe Marketing Cloud
Criteo Dynamic Retargeting
7.2

Ad Campaigns

Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.7
Ad campaign creation
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.2
Ad deployment
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.4
Display advertising
Adobe Marketing Cloud
Criteo Dynamic Retargeting
7.2
Ad display and retargeting segmentation
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.9

Ad Reporting & Analytics

Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.7
Ad dashboards
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.8
Ad performance reports
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.5
Ad conversion tracking
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.5
Ad attribution reporting
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
Adobe Marketing Cloud
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
Adobe Marketing Cloud
Criteo Dynamic Retargeting
6.5

Pros

Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo

Criteo Dynamic Retargeting

  • Awesome inventory - visitors see our ads everywhere
  • Easy configuration - you can use your Google Shopping feed
  • Fees control - you can work with CPC, CPA, COS etc...
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Cons

Adobe Marketing Cloud

  • Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
  • The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
  • Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
No photo available

Criteo Dynamic Retargeting

  • Visuals for Instagram
  • I would like to exclude precise domains for our retargeting
No photo available

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Alternatives Considered

Adobe Marketing Cloud

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
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Criteo Dynamic Retargeting

Criteo has a wider network of publisher and is able to provide better creatives
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Return on Investment

Adobe Marketing Cloud

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
No photo available

Criteo Dynamic Retargeting

  • Good on CPP
  • Good on visits
  • Good on ROI
Giovanni Paolo Allegrezza profile photo

Screenshots

Adobe Marketing Cloud

Criteo Dynamic Retargeting

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

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