What users are saying about
316 Ratings
103 Ratings
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Score 8.3 out of 100
316 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty | TrustRadius Reviewer

Drupal

It is great if you're a medium to large-scale operation that is heavily reliant on always having fresh content deployed to your web properties. It is particularly great if you need to localize your website in different countries (landing pages, languages, etc). It can save you a lot of time that would otherwise be spent maintaining separate websites, and deploying often redundant content to the different websites. Every human touchpoint has the potential for error.It is not great if you just need a static website, and you aren't deploying more than just a simple blog. It's not great if you don't have senior-level developers to maintain the site. If you're the type of company that needs your website to be "done" then you've come to the wrong place. A Drupal 8 website is itself a living organism that requires an ongoing commitment.
Kyle Reichelt | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Marketing Cloud
Drupal
9.2
Role-based user permissions
Adobe Marketing Cloud
Drupal
9.2

Platform & Infrastructure

Adobe Marketing Cloud
Drupal
8.9
API
Adobe Marketing Cloud
Drupal
8.9
Internationalization / multi-language
Adobe Marketing Cloud
Drupal
8.9

Web Content Creation

Adobe Marketing Cloud
Drupal
8.4
WYSIWYG editor
Adobe Marketing Cloud
Drupal
8.1
Code quality / cleanliness
Adobe Marketing Cloud
Drupal
8.2
Admin section
Adobe Marketing Cloud
Drupal
8.0
Page templates
Adobe Marketing Cloud
Drupal
8.0
Library of website themes
Adobe Marketing Cloud
Drupal
8.1
Mobile optimization / responsive design
Adobe Marketing Cloud
Drupal
9.1
Publishing workflow
Adobe Marketing Cloud
Drupal
8.5
Form generator
Adobe Marketing Cloud
Drupal
8.7

Web Content Management

Adobe Marketing Cloud
Drupal
8.7
Content taxonomy
Adobe Marketing Cloud
Drupal
8.4
SEO support
Adobe Marketing Cloud
Drupal
8.4
Bulk management
Adobe Marketing Cloud
Drupal
8.7
Availability / breadth of extensions
Adobe Marketing Cloud
Drupal
9.0
Community / comment management
Adobe Marketing Cloud
Drupal
8.7

Pros

Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi | TrustRadius Reviewer

Drupal

  • Drupal is great at managing any amount of content, and any type of content. Its flexibility and customizability are two of its greatest strengths.
  • Drupal isn't just a CMS, Drupal lets you build the CMS that website editors will be using. Its backend customization and admin features are awesome and are being expanded by the community all the time.
  • There are thousands of contributed modules and themes freely available. Not only is Drupal open source, but all the best modules and themes people have built are available for free as well!
  • Drupal's community is big, prolific, and welcoming. Not only can you use other's community contributions, but the community is always happy to help others building their own Drupal sites or custom modules and themes for the rest of the community. If you ever get stuck, the forums or Drupal Slack are incredible resources for assistance.
Ben McClure | TrustRadius Reviewer

Cons

Adobe Marketing Cloud

  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
Anonymous | TrustRadius Reviewer

Drupal

  • Drupal is complex, it will take time and expertise to shape it into the tool you need it to be for your use case. WordPress can be installed and is ready to go for blogging out-of-the-box, but Drupal will need more setup up front to build out the functionality needed.
  • Finding strong Drupal expertise can be challenging for companies. Although the developer community is over a million strong, there are still few companies that truly have an expert Drupal developer on staff.
  • Drupal can be overkill for small websites with just a few pages or limited functionality. Many new flat file responsive tools can do well to build a basic brochure site without the overhead of a CMS like Drupal.
  • Security is an ongoing struggle for all users of opensource CMS solutions. If you choose Drupal for your website, you will need a plan for security updates to ensure you are one step ahead of the hackers.
Shane Sevo | TrustRadius Reviewer

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues | TrustRadius Reviewer

Drupal

Drupal 8.2
Based on 18 answers
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
Eric Batson | TrustRadius Reviewer

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Drupal

Drupal 10.0
Based on 9 answers
Once you've learned how to use it Drupal is a very logically consistent framework for building and maintaining a robust website. The trick is getting to the point where your understanding of the system is full and correct so that you can use it properly and take advantage of all it offers.
Michael Sypes | TrustRadius Reviewer

Reliability and Availability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Drupal

Drupal 9.7
Based on 3 answers
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required.For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
Peter Wolanin | TrustRadius Reviewer

Performance

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Drupal

Drupal 8.9
Based on 2 answers
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
Michael Sypes | TrustRadius Reviewer

Support Rating

Adobe Marketing Cloud

Adobe Marketing Cloud 9.0
Based on 1 answer
Adobe Marketing Cloud has provided us excellent customer service. We found the team very professional and easy to deal with from our first inquiry through integration/setup. Whenever we have had any sort of question or issue they have provided us with great answers and service in a very timely manner.
Anonymous | TrustRadius Reviewer

Drupal

Drupal 5.0
Based on 5 answers
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
Michael Sypes | TrustRadius Reviewer

In-Person Training

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Drupal

Drupal 8.0
Based on 1 answer
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
Eric Batson | TrustRadius Reviewer

Online Training

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Drupal

Drupal 6.0
Based on 2 answers
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Eric Batson | TrustRadius Reviewer

Implementation Rating

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Drupal

Drupal 5.0
Based on 5 answers
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Michael Sypes | TrustRadius Reviewer

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai | TrustRadius Reviewer

Drupal

All of these products are in the same category, but Drupal has a different level of security, making it a much better choice for either blog platform, Websites or Intranets. The product itself is a much more professional offering, stacking up against the competition on templates, extensions and browser support
Jean Franco | TrustRadius Reviewer

Scalability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Drupal

Drupal 8.0
Based on 2 answers
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Michael Sypes | TrustRadius Reviewer

Return on Investment

Adobe Marketing Cloud

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
Anonymous | TrustRadius Reviewer

Drupal

  • The Development with Drupal sped up our web development time dramatically. Most of the features that we would have to custom code otherwise are already available in Drupal out of the box or in form of modules.
  • The security of websites we build improved significantly.
  • Thanks to Drupal's great community there is always someone who can answer our questions or help to solve a technical problem we may face during the implementation of our projects.
Armen Danielyan, PMP | TrustRadius Reviewer

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Drupal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Marketing Cloud
8.5
Drupal
8.5

Likelihood to Renew

Adobe Marketing Cloud
6.5
Drupal
8.2

Usability

Adobe Marketing Cloud
Drupal
10.0

Reliability and Availability

Adobe Marketing Cloud
Drupal
9.7

Performance

Adobe Marketing Cloud
Drupal
8.9

Support Rating

Adobe Marketing Cloud
9.0
Drupal
5.0

In-Person Training

Adobe Marketing Cloud
Drupal
8.0

Online Training

Adobe Marketing Cloud
Drupal
6.0

Implementation Rating

Adobe Marketing Cloud
Drupal
5.0

Scalability

Adobe Marketing Cloud
Drupal
8.0

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