What users are saying about

Google Analytics Premium

Top Rated
278 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Google Analytics Premium

Top Rated
278 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

I highly recommend the Adobe Marketing Cloud Suite because it offers a series of products that can serve both a medium business and a large multinational, as it offers a series of solutions for various segments of the market. It is extraordinarily customizable. I would not recommend it for small businesses, because other platforms can supply the need well and are even cheaper
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Google Analytics Premium

If you run an agency and are handling multiple accounts then Google Analytics 360 is completely helpful as you can automate most of the tasks and this should help you pull up reports easily with primary and secondary dimensions to dazzle your clients. The biggest advantage is the data integration services that Google 360 offers; try to leverage it as much as possible.
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Pros

  • Integration with several tools of the Adobe Suite and the main marketing platforms
  • Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
  • Customizable. The Marketing Cloud is moldable according to your business needs.
Luiz Lai profile photo
  • Marketing Attribution Modeling -- Google Analytics offers several rules-based marketing attribution models such as first interaction, last interaction, time decay and position based, but the Premium platform also offers a data driven attribution model. The data driven model is a huge advancement that uses a statistically driven methodology to best estimate the value of each marketing interaction. As someone who is very familiar with the other big players in the digital analytics space, I can say that the data driven model is something only Google offers in their enterprise product. IBM, Adobe and Webtrends do not include a data driven model in their standard product offerings (although I suspect they must be in their product road maps now that Google is showing them up in this area).
  • On the Fly Filters and Segments -- Building customized reports is very easy in Google Analytics; much easier than any of the other major tools I've used. I can apply filters and segments on the fly with very few limitations. Other tools either limit the number of segments I can create, or remove the functionality altogether from many of their reports.
  • Fast Report Processing -- Most of my Google Analytics Premium reports, even with segments applied, load in mere seconds. I rarely get that impatient feeling waiting for a report to appear on my screen. It's definitely faster than the other major analytics tools I've used.
  • Multi Site Implementations and Reporting -- For clients looking to implement a solution across multiple sites, and they are interested in getting rolled up reports or customized views of data across sites, I would hands down choose Google Analytics Premium. They excel in this area and make implementation of these scenarios much easier than other tools. Also, their flat price makes them a better bargain for multi-site customers because one Premium contract can be utilized across multiple sites.
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Cons

  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
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  • Ecommerce -- Unfortunately, at this time, I just wouldn't recommend Google Analytics Premium to a retail/ecommerce brand. The product is missing some key metrics and reports such as product views, add to cart, abandoned products, cross sold product basket analysis, etc. Clients in the retail sector struggle to use events to hack together these data points that are out-of-the-box with other analytics tools. Once Google overcomes this obstacle, they will truly be a force to be reckoned with.
  • PII - Personally identifying information is allowed in other tools such as IBM Digital Analytics and Adobe Site Catalyst. The inability to pass something as simple as an email address into an enterprise analytics tools like Google Analytics Premium is not only an annoyance, but a barrier to integrations with other tools such as email marketing platforms.
  • Add Ons -- Vendors like IBM and Adobe are building out awesome add-ons that boost the value of their product offerings. For example, IBM offers Digital Recommendations (previously known as Intelligent Offer), which uses analytics data to serve up real-time intelligent product recommendations on a site. This integrated add-on provides a ROI and further incentivizes the brand to stick with the IBM product suite.
Rebecca Visconti profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Google Analytics Premium8.3
Based on 10 answers
My company likes the technology, and it does exactly what we need to grow our business and our customers' business
Michael Loban profile photo

Usability

No score
No answers yet
No answers on this topic
Google Analytics Premium8.2
Based on 4 answers
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Rebecca Visconti profile photo

Support

No score
No answers yet
No answers on this topic
Google Analytics Premium8.0
Based on 4 answers
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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Online Training

No score
No answers yet
No answers on this topic
Google Analytics Premium7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey profile photo

Implementation

No score
No answers yet
No answers on this topic
Google Analytics Premium9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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Alternatives Considered

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
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GAP is far more intuitive than any other analytics vendor, what it lacks in reporting robustness it makes up in usability. A very solid product, business and technical users both can get up and running on this tool in no time.
Salman Malik profile photo

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
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  • Our Premium clients use GA to allocate marketing budgets, improve visitor flows and site conversion rates and better understand custom behavior. All of these activities have quantifiable benefits.
Tyson Kirksey profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Marketing Cloud Editions & Modules
Adobe Marketing Cloud
Additional Pricing Details

Google Analytics Premium

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Google Analytics Premium Editions & Modules
Google Analytics Premium
Edition
Google Analytics Premium
$150,000 1
Google Analytics
Free
1. Up to 1 Billion hits/month
Additional Pricing Details