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294 Ratings
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Score 7.9 out of 101
Top Rated
294 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
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Google Analytics Premium

Great tool to start with. It provides great insight into what is happening on your sites and provides good information for general tasks. It is an easy to use big data analysis and reporting tool.
It is able to track detailed visitor behavior by connecting with tag manager or other tools. You have to use it in connection with other solutions.
You may not like it if your plan to collect and store personal data (emails, names, addresses, IP addreses) when you can violate any of google usage terms and conditions. If you plan to use the account profesionally, you should definitely read the terms and understand what is not allowed.
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Pros

  • Adobe Marketing Cloud has very detailed analytics outputs, assuming you have set your campaigns and assets up correctly.
  • While the implementation of Adobe Marketing Cloud happened a few years ago and was a lengthy process, the attention to detail and around the clock service of the implementation and success teams was greatly appreciated by us. We have been seeing the effects of a job well done by them for years now.
  • Adobe Marketing Cloud allows us to manage all of our targeted campaigns, emails, social media, on-site ads, etc. all in one place.
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  • Data Source Integration
  • Experts guidance and account management
  • Analytics Maturity Assessment
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Cons

  • Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
  • The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
  • Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
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  • Profile Filters - These are not as intuitive as in other analytics tools. This could be developed further to make it clearer how its filtering visit data.
  • Reporting limitations - Reporting isn't as robust as other tools. GAP lacks pulling multiple metrics into a single report and being able to segment it any way you like. Among other reporting limitations.
  • eCommerce Tracking is really rigid - There is really only one way to implement eCommerce tracking and doesn't allow for any customizations. This is limiting.
Salman Malik profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Google Analytics Premium8.3
Based on 10 answers
It is critical to all things we do, and the services we provide.
Eric Buhman profile photo

Usability

No score
No answers yet
No answers on this topic
Google Analytics Premium8.2
Based on 4 answers
Google has a great strategy in that it gets people to adopt its products at a mass scale. It gets people in by giving them the product for free. It keeps them around by having a solid product that is easy to use. This applies to Google Analytics Premium, which takes advantage of the developments of the free version. In fact, sometimes the simplicity of its usability is held against GA, in that the advanced power users want to avoid interfaces and wizards and just get right to raw querying and modeling of data themselves. But overall, I believe that the usability of this product will be what helps GA Premium take the throne in terms of enterprise analytics solutions - it will be most likely to be adopted by the full enterprise.
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Support

No score
No answers yet
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Google Analytics Premium8.0
Based on 4 answers
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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Online Training

No score
No answers yet
No answers on this topic
Google Analytics Premium7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
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Implementation

No score
No answers yet
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Google Analytics Premium9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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Alternatives Considered

Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.
Rodrigo Domingues profile photo
GAP is far more intuitive than any other analytics vendor, what it lacks in reporting robustness it makes up in usability. A very solid product, business and technical users both can get up and running on this tool in no time.
Salman Malik profile photo

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
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  • More data, deeper insights - Initially, Premium was primarily a volume play, and this can't be over emphasized. With Premium, Google removed the digital handcuffs that once made sampling reason enough for enterprises not to consider it. More unsampled data now means alot of things, and they are all positives.
  • Expanded offering - Without said limitations, we are spending less time on work-arounds and more time on providing sophisticated solutions, both internally and for our clients. Attribution modeling and funnel analysis are a few Premium capabilities that have also allowed us also enhance our broad analytics consulting offering.
  • Happiness - Ok, yes, we are a GACP and certified reseller, and as goes Premium so do the opportunities for us. But it's not our only service and we want to be smart where our resources are positioned. That said, we see first hand how the Premium product is evolving and the commitment behind it from Google. Premium will be a keystone for many digital marketers, and that makes us happy.
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Marketing Cloud Editions & Modules
Adobe Marketing Cloud
Additional Pricing Details

Google Analytics Premium

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Google Analytics Premium Editions & Modules
Google Analytics Premium
Edition
Google Analytics Premium
$150,000 1
Google Analytics
Free
1. Up to 1 Billion hits/month
Additional Pricing Details