84 Ratings
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Score 7.9 out of 101
146 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.
Gitai Ben-Ammi profile photo

Google Marketing Platform (formerly DoubleClick)

- Well suited for large advertisers with considerable advertising dollars to spend towards digital media. Ask if budgets will limit delivery and/or performance before selecting Doubleclick BidManager. - Ask what targeting capabilities are possible for the channel (display, mobile, video)- Make sure the publishers and exchanges that are employed by BidManager will accept the brand. For example, alcohol-related brands will not be accepted and as a result, the DSP will not be able to serve the creative
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Feature Rating Comparison

Ad Network Integration

Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo
  • The detail of reporting capabilities is awesome. The data that we can pull really allows us to narrow down to our desired target audience.
  • The UI is improving every day. I like how it has become a much more visual platform with high level data.
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Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo
  • While the UI is getting better, I think having the option to view the most important metrics directly in the platform rather than in .csv exports would be beneficial
  • The load time of the Platform can be slow at times
  • The performance of campaigns has been poor in comparison to other DSP's we have used.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
It's useful and easy to manage with Google products
No photo available

Usability

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
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MediaMind. DoubleClick seems to be way ahead of the curve on all fronts.
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Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
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  • It takes time to manage the campaign vs. sending it elsewhere
  • Better clarity of performance
  • Ability to dig beyond for avails in pitch decks for targeting.
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details