89 Ratings
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Score 8.2 out of 101
153 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Ad Network Integration

Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.3
Data Transfer
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.3
DSP integration
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Campaigns

Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.9
Ad deployment
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.0
Display advertising
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.0
Ad display and retargeting segmentation
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Reporting & Analytics

Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.4
Ad performance reports
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.9
Ad conversion tracking
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.5
Ad attribution reporting
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.9
Cross-channel ad management
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.5
Ad forecasting and optimization
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.4

Pros

Adobe Marketing Cloud

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
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Cons

Adobe Marketing Cloud

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo

Google Marketing Platform (formerly DoubleClick)

  • Integration using social media engines such as Facebook is a bit complicated, I would like to see this improved.
  • Syncing with AdWords and other engines only occurs once a day at the early hours in the morning, this means changes in AdWords is not picked up in DoubleClick, which means there is a gap in the metrics, which could lead to incorrect or mislead optimizations. Maybe allow for more frequent syncing.
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Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
DoubleClick has worked well over the past years and it is likely that the team would renew it.
Anish Koppula profile photo

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

Adobe Marketing Cloud

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
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Google Marketing Platform (formerly DoubleClick)

It's the main tool that is used and no competitor can even come close.
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Return on Investment

Adobe Marketing Cloud

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
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Google Marketing Platform (formerly DoubleClick)

  • Since we started using smart bidding, our CPCs went significantly down and the ROI improved by more than 30%.
  • Being able to manage multiple accounts from one platform only saves us a lot of time.
  • Cross-channel tracking helps us identify which channels work best and shift the budget towards the best performing ones.
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Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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