Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
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Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Ad Network Integration

Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.5
DSP integration
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.4
Ad campaign creation
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.4
Ad deployment
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.5
Display advertising
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.4
Ad display and retargeting segmentation
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.9

Ad Reporting & Analytics

Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.3
Ad dashboards
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.0
Ad performance reports
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.5
Ad conversion tracking
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
9.3
Ad attribution reporting
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.3
Cross-channel ad management
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
7.7
Ad forecasting and optimization
Adobe Marketing Cloud
Google Marketing Platform (formerly DoubleClick)
8.1

Pros

  • This tool allows for real time project management.
  • Keeps the latest version synced up for all team members.
  • Allows easy access to projects from anywhere.
Richard Longo profile photo
  • Trafficking of banners are easy and simple. It involves a little bit of technical knowledge but those challenges can be resolved over a period of time. It also helped me to add click trackers on specific emails and outbound links for an ad campaign.
  • Double Click Studio helped us to create and traffic rich media, video, and expandable creatives. DCM and Double Click Studio are seamlessly integrated, hence it is easy for a creative team to pick up with the technology.
  • Implementing FloodLight Container Tags and Reporting is so easy that it helped us to derive attribution models for our clients. Again setting up proper conversion tracking and attribution models in this tools is simple and easy. You can place as many third party publisher conversion pixels as you want in FloodLight containers.
  • Also, since it is a Google Product - hence the technology is always updated, with new industry methods of Display advertising. The tool is not a laggard rather it adopts really quick, keeping IAB standards into consideration.
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Cons

  • More training videos on updates.
Richard Longo profile photo
  • Not all capabilities are available across other channels, including mobile and video. The DPS is built primarily for display.
  • Increase "real time". Data is recorded and shown within 4 hours - 24 hours, which causes delays and mis-judgments in optimizations.
  • Algorithm needs improvement as it not always delivers the most efficient and strong results.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
It's useful and easy to manage with Google products
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Usability

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
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Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have access to.
Richard Longo profile photo
I believe that DoubeClick is the best third-party ad server that I've used in the trafficking space. Although I did have a few years of experience using Flashtalking and Atlas, I'd prefer DCM. In my opinion the custom conversion and attribution models in DCM allow you to provide more granular media metrics in reporting
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Return on Investment

  • Team collaboration has vastly improved, especially when working with third-party vendors.
  • Reporting has become more streamlined and accessible to our clients.
  • Campaign creation and organization has been moved to the cloud, freeing up agency resources and increasing overall efficiency.
Jorden Beatty profile photo
  • It has a positive impact since it saves time on managing the different channels
  • Positive impact due to easy integration with most platforms
  • When used across many clients/agencies, the shared cost reduces per entity
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details