Likelihood to Recommend If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Read full review Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Read full review Pros Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content. Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions. Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site. Read full review Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements. Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs. Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out. Hotjar has a poll function, so you can have polls on your website. Read full review Cons Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements. Adobe could offer multiple price options based on the usage, which is missing at the moment. Read full review Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps. I'd love to see Hotjar integrated with Google Analytics for an even deeper view. Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations. Read full review Likelihood to Renew Although a powerful tool,
Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Read full review Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Read full review Usability So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Read full review Support Rating Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Read full review Alternatives Considered In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Read full review HotJar was selected for a few reasons:
Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data. Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again. Read full review Return on Investment It has helped us track our ROI better and see costs versus revenue coming in directly from emails. A/B testing is very helpful to ensure the best email is being chosen to get sent out. Our deliverability has improved a lot. Read full review We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working. Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights. Read full review ScreenShots