What users are saying about
85 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

SAP Hybris

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
No photo available

Feature Rating Comparison

Online Storefront

Adobe Marketing Cloud
SAP Hybris
9.5
Product catalog & listings
Adobe Marketing Cloud
SAP Hybris
9.5
Product management
Adobe Marketing Cloud
SAP Hybris
9.9
Bulk product upload
Adobe Marketing Cloud
SAP Hybris
9.6
Branding
Adobe Marketing Cloud
SAP Hybris
9.5
Mobile storefront
Adobe Marketing Cloud
SAP Hybris
9.5
Product variations
Adobe Marketing Cloud
SAP Hybris
9.9
Website integration
Adobe Marketing Cloud
SAP Hybris
10.0
Visual customization
Adobe Marketing Cloud
SAP Hybris
9.0
CMS
Adobe Marketing Cloud
SAP Hybris
9.0

Online Shopping Cart

Adobe Marketing Cloud
SAP Hybris
9.4
Abandoned cart recovery
Adobe Marketing Cloud
SAP Hybris
9.1
Checkout user experience
Adobe Marketing Cloud
SAP Hybris
9.7

Online Payment System

Adobe Marketing Cloud
SAP Hybris
9.9
eCommerce security
Adobe Marketing Cloud
SAP Hybris
9.9

eCommerce Marketing

Adobe Marketing Cloud
SAP Hybris
9.6
Promotions & discounts
Adobe Marketing Cloud
SAP Hybris
9.6
Personalized recommendations
Adobe Marketing Cloud
SAP Hybris
9.2
SEO
Adobe Marketing Cloud
SAP Hybris
10.0

eCommerce Business Management

Adobe Marketing Cloud
SAP Hybris
9.8
Multi-site management
Adobe Marketing Cloud
SAP Hybris
9.9
Order processing
Adobe Marketing Cloud
SAP Hybris
9.8
Inventory management
Adobe Marketing Cloud
SAP Hybris
9.6
Shipping
Adobe Marketing Cloud
SAP Hybris
9.8
Custom functionality
Adobe Marketing Cloud
SAP Hybris
9.9

Pros

Adobe Marketing Cloud

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo

SAP Hybris

  • SAP Hybris provides a true omnichannel across businesses
  • SAP Hybris brings a State-of-the-Art platform to customize and extend with particular business requirements
  • SAP Hybris delivers a secure and strong system to accomplish high security requirements
Ivan Boada profile photo

Cons

Adobe Marketing Cloud

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo

SAP Hybris

  • After the acquisition by SAP, It's becoming more challenging to get personalized support.
  • While the market has been getting better, it's still difficult to find qualified resources.
  • Dropping of support for Endeca and replacement with support for Solr hurt search features.
No photo available

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

SAP Hybris

SAP Hybris 9.3
Based on 2 answers
I truly enjoy leading Hybris development projects and participating in new feature development for the platform. I see huge potential for growth and hope to be instrumental in bringing Hybris to the bleeding edge of presentation layer technology.
Erin Riggers profile photo

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

SAP Hybris

SAP Hybris 7.0
Based on 2 answers
Figuring out the CMS tools took some time. Supporting documentation is sparse.I also found the tools to be slow at times, making simple template edits an arduous process.
Erin Riggers profile photo

Implementation

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

SAP Hybris

SAP Hybris 8.0
Based on 1 answer
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers profile photo

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo

SAP Hybris

We selected hybris over Oracle ATG several years ago before it was owned by SAP. It was also before Oracle owned Endeca. A couple of the compelling reasons at the time were newer technology and good support for endeca for search. Since then the acquisitions have happened and SAP/hybris have chosen Apache Solr as their search of choice. We decided to keep endeca and wrote our own integration as to not rely on the deprecated libraries. As for if ATG has kept up and updated technologies, I am unsure. hybris has an ever evolving roadmap and new features come out continually. if you adhere to their standards, upgrades are typically fairly straightforward, so ease of keeping current is another key benefit.
No photo available

Return on Investment

Adobe Marketing Cloud

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
No photo available

SAP Hybris

  • A slow start with an integrator who was learning along with us drove up project cost. Word to the wise, the right integrator will make all the difference in the world.
  • When leveraged properly the product enables faster time to market because there are many out of the box modules for common tasks.
No photo available

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAP Hybris

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison