What users are saying about
84 Ratings
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Score 7.9 out of 101
51 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

SAP Hybris

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
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Feature Rating Comparison

Online Storefront

Adobe Marketing Cloud
SAP Hybris
9.5
Product catalog & listings
Adobe Marketing Cloud
SAP Hybris
9.6
Product management
Adobe Marketing Cloud
SAP Hybris
9.7
Bulk product upload
Adobe Marketing Cloud
SAP Hybris
9.2
Branding
Adobe Marketing Cloud
SAP Hybris
9.4
Mobile storefront
Adobe Marketing Cloud
SAP Hybris
9.6
Product variations
Adobe Marketing Cloud
SAP Hybris
9.7
Website integration
Adobe Marketing Cloud
SAP Hybris
10.0
Visual customization
Adobe Marketing Cloud
SAP Hybris
9.0
CMS
Adobe Marketing Cloud
SAP Hybris
9.0

Online Shopping Cart

Adobe Marketing Cloud
SAP Hybris
9.2
Abandoned cart recovery
Adobe Marketing Cloud
SAP Hybris
9.1
Checkout user experience
Adobe Marketing Cloud
SAP Hybris
9.3

Online Payment System

Adobe Marketing Cloud
SAP Hybris
9.7
eCommerce security
Adobe Marketing Cloud
SAP Hybris
9.7

eCommerce Marketing

Adobe Marketing Cloud
SAP Hybris
9.3
Promotions & discounts
Adobe Marketing Cloud
SAP Hybris
9.0
Personalized recommendations
Adobe Marketing Cloud
SAP Hybris
8.8
SEO
Adobe Marketing Cloud
SAP Hybris
10.0

eCommerce Business Management

Adobe Marketing Cloud
SAP Hybris
9.5
Multi-site management
Adobe Marketing Cloud
SAP Hybris
9.9
Order processing
Adobe Marketing Cloud
SAP Hybris
9.6
Inventory management
Adobe Marketing Cloud
SAP Hybris
9.0
Shipping
Adobe Marketing Cloud
SAP Hybris
9.5
Custom functionality
Adobe Marketing Cloud
SAP Hybris
9.7

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • New technologies. One of the reasons that I like the platform is that it's in constant improvement. It feels like some of the competitors are bloated and slow to adopt new features in comparison.
  • Wide range of features. Many out of the box features for common commerce paradigms.
  • Scaleability. We have had no issues of scalability even at what we feel are high volumes of traffic.
No photo available

Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo
  • After the acquisition by SAP, It's becoming more challenging to get personalized support.
  • While the market has been getting better, it's still difficult to find qualified resources.
  • Dropping of support for Endeca and replacement with support for Solr hurt search features.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
SAP Hybris9.3
Based on 2 answers
I truly enjoy leading Hybris development projects and participating in new feature development for the platform. I see huge potential for growth and hope to be instrumental in bringing Hybris to the bleeding edge of presentation layer technology.
Erin Riggers profile photo

Usability

No score
No answers yet
No answers on this topic
SAP Hybris7.0
Based on 2 answers
Figuring out the CMS tools took some time. Supporting documentation is sparse.I also found the tools to be slow at times, making simple template edits an arduous process.
Erin Riggers profile photo

Implementation

No score
No answers yet
No answers on this topic
SAP Hybris8.0
Based on 1 answer
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers profile photo

Alternatives Considered

If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of customization. My internal stakeholders saw the difference immediately. Rather than trying to make guesses and inferences, I was able to provide hard data and back it up with many more pieces of data that backed my conclusion. The insights we gained from the first month of tracking were of greater value than the prior year of Google Analytics. I identified key areas of improvement that are now driving our content strategy.
Gitai Ben-Ammi profile photo
Hybris is a strong contender in the eCommerce platform race. It's closest competitor is probably ATG whereas Endeca, from the standpoint of our projects, is more of a supplementary tool to assist it. I and others have found hybris' strengths in that it's a light weight and very modular system which can rely on other tools where it's own abilities may fall short. ATG tries to do everything and be an all encompassing framework but in reality it is very hard to do all things at once and be great at all of them. Our philosophy was to use hybris' modularity and take what it does extremely well and leverage it along with supplementing tools such as Endeca to provide a solution that excels across the board. Being able to customize a solution to a business need is an important part delivering the right solution. The flexibility of hybris is the one thing that stood out to me and was most likely the reason for it's use in our project.
Carter Lathrop profile photo

Return on Investment

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
No photo available
  • With one solid Hybris implementation live, and another on it's heels in Q3, we've built significant in-house expertise in the platform. As we win more Hybris business, our ability to rapidly implement performant and unique e-commerce solutions for our clients can only improve.
Erin Riggers profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAP Hybris

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details