What users are saying about
84 Ratings
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Score 7.9 out of 101
48 Ratings
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Score 5.6 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a sizable budget and the ability to oversee both marketing and web development teams, Adobe might be right for you. If you only oversee marketers, you will not be able to get the full value out of the tool. Plus, if it's out of your price range or at the very top, you won't be able to do some of the custom set up that might be needed.
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IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

  • Online behavior data collection
  • Testing and targeting different user experiences
  • Integrating 1st and 3rd party data to build audiences
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  • It's relatively easy to export and schedule reports.
  • The new UI has a simple and clean design.
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Cons

  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
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  • Currently, the new UI is extremely buggy for a beta release with simple features like deleting reports or renaming workspaces being absent.
  • The transition from old to new has been rough especially with an absence of support at times.
  • Date sorting is also frustrating when creating custom reports.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
IBM Digital Analytics6.0
Based on 19 answers
It's a very good analytics package. No solution is perfect so it's important to test them. For an e-commerce site, Coremetrics may well be the best solution out there.
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Usability

No score
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IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
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Reliability and Availability

No score
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IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
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Performance

No score
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IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Support

No score
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IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Online Training

No score
No answers yet
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IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Implementation

No score
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IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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Alternatives Considered

As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
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IBM Analytics typically goes up against Adobe Analytics in the enterprise web analytics product selection process. When we determine a client isn't after the big guns, we'll usually refer them to Google Analytics, but when individual user conversion tracking is a must, we will steer them towards IBM Digital Analytics
J. G. Emile Daigle profile photo

Scalability

No score
No answers yet
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IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
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  • Digital Analytics is essential for reporting across web performance and marketing activities.
  • Although ROI is difficult to calculate for a web analytics tool, it has helped us drive business decisions that lead to increased ROI for marketing performance as well as a higher conversion rate on the website leading to higher revenue.
  • In particular, the Digital Recommendations solution has proved positive and has consistently returned positive ROIs for the majority of our clients, on average adding a lift of 5-10% in Sales.
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details