83 Ratings
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Score 7.9 out of 101
20 Ratings
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Score 6.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.
Gitai Ben-Ammi profile photo

IBM Digital Experience Manager

IBM Web Content Manager is well suited for intranet employee portals, websites which drive extensive marketing content, and e-commerce sites to provide product images and details. It cannot be used a document management system to store large volumes of data as it's purely a web content management system.
Sowmyamaruthi Lattala profile photo

Feature Rating Comparison

Security

Adobe Marketing Cloud
IBM Digital Experience Manager
5.2
Role-based user permissions
Adobe Marketing Cloud
IBM Digital Experience Manager
5.2

Platform & Infrastructure

Adobe Marketing Cloud
IBM Digital Experience Manager
4.3
API
Adobe Marketing Cloud
IBM Digital Experience Manager
4.3
Internationalization / multi-language
Adobe Marketing Cloud
IBM Digital Experience Manager
4.3

Web Content Creation

Adobe Marketing Cloud
IBM Digital Experience Manager
3.3
WYSIWYG editor
Adobe Marketing Cloud
IBM Digital Experience Manager
7.1
Code quality / cleanliness
Adobe Marketing Cloud
IBM Digital Experience Manager
3.4
Admin section
Adobe Marketing Cloud
IBM Digital Experience Manager
3.4
Page templates
Adobe Marketing Cloud
IBM Digital Experience Manager
1.7
Library of website themes
Adobe Marketing Cloud
IBM Digital Experience Manager
1.7
Mobile optimization / responsive design
Adobe Marketing Cloud
IBM Digital Experience Manager
4.3
Publishing workflow
Adobe Marketing Cloud
IBM Digital Experience Manager
1.7
Form generator
Adobe Marketing Cloud
IBM Digital Experience Manager
3.0

Web Content Management

Adobe Marketing Cloud
IBM Digital Experience Manager
2.2
Content taxonomy
Adobe Marketing Cloud
IBM Digital Experience Manager
1.6
SEO support
Adobe Marketing Cloud
IBM Digital Experience Manager
2.4
Bulk management
Adobe Marketing Cloud
IBM Digital Experience Manager
2.4
Availability / breadth of extensions
Adobe Marketing Cloud
IBM Digital Experience Manager
2.4
Community / comment management
Adobe Marketing Cloud
IBM Digital Experience Manager
2.5

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo
  • Well designed web content management system with clearly defined relationships between the various web content objects such as sites, site areas, authoring templates, presentation templates, library resources, components, web content objects, etc.
  • Can create robust content creation and publishing workflows with workflow stages and workflow actions
  • Web Content can be rendered on multiple devices and browsers in a responsive and adaptive manner.
No photo available

Cons

  • Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
  • The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
  • Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
No photo available
  • Integration between portal pages and WCM is still not optimal, although the introduction of managed pages is a huge improvement. But adding all the changes on page and WCM in one project and one workflow is still not easy
  • Linking portal pages to site area only, and requiring a site area for each content isn't liked by customers
  • Some features like, number of views, adding comments, etc. should be out of the box
  • Some features that depend a lot on theme libraries, especially Dojo libraries, like tagging and ratting should be enhanced
Arwa Nababteh profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
IBM Digital Experience Manager5.7
Based on 6 answers
IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.
Arwa Nababteh profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Digital Experience Manager9.0
Based on 2 answers
New versions has increased user experience facilitating usability.
Alvaro Pariente Alonso profile photo

Support

No score
No answers yet
No answers on this topic
IBM Digital Experience Manager7.0
Based on 1 answer
We had some issues related with performing and the support was suitable and sucessful.
Alvaro Pariente Alonso profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Digital Experience Manager7.0
Based on 1 answer
Implementation was successful due to Websphere application server used.
Alvaro Pariente Alonso profile photo

Alternatives Considered

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
No photo available
When compared with CMS products like Adobe Day CQ, Fatwire, Interwoven:
        • IBM Web Content manager is reliable and scalable
        • Better customer service and IBM is keen on helping customers fix any issues with quick turnaround
        • Best suited for big enterprise level organizations
        • Author friendly user interface with in line and in place editing capabilities
        • Better WYSIWYG editor
        • Wide variety of out of the box tools and components
Sowmyamaruthi Lattala profile photo

Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
No photo available
  • Negative: Very complex architecture for on-premise deployments (too many servers to installed)
  • Positive: Easy customization
  • Negative: Architecture limited to cloud solutions
  • WCM is an old product and needs an update
  • Blog, and community are not integrated in Digital Manager for discussion
  • Templates are not available to integrate basic services (FileNet, more complex BPM , e-commerce)
Jean-Luc Taillandier profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details