Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

IBM Digital Experience Manager

20 Ratings
Score 6.4 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.
Gitai Ben-Ammi profile photo

IBM Digital Experience Manager

IBM Web Content Manager is well suited for intranet employee portals, websites which drive extensive marketing content, and e-commerce sites to provide product images and details. It cannot be used a document management system to store large volumes of data as it's purely a web content management system.
Sowmyamaruthi Lattala profile photo

Feature Rating Comparison

Security

Adobe Marketing Cloud
IBM Digital Experience Manager
5.4
Role-based user permissions
Adobe Marketing Cloud
IBM Digital Experience Manager
5.4

Platform & Infrastructure

Adobe Marketing Cloud
IBM Digital Experience Manager
4.5
API
Adobe Marketing Cloud
IBM Digital Experience Manager
4.5
Internationalization / multi-language
Adobe Marketing Cloud
IBM Digital Experience Manager
4.5

Web Content Creation

Adobe Marketing Cloud
IBM Digital Experience Manager
3.5
WYSIWYG editor
Adobe Marketing Cloud
IBM Digital Experience Manager
7.1
Code quality / cleanliness
Adobe Marketing Cloud
IBM Digital Experience Manager
3.6
Admin section
Adobe Marketing Cloud
IBM Digital Experience Manager
3.6
Page templates
Adobe Marketing Cloud
IBM Digital Experience Manager
2.2
Library of website themes
Adobe Marketing Cloud
IBM Digital Experience Manager
2.1
Mobile optimization / responsive design
Adobe Marketing Cloud
IBM Digital Experience Manager
4.5
Publishing workflow
Adobe Marketing Cloud
IBM Digital Experience Manager
2.1
Form generator
Adobe Marketing Cloud
IBM Digital Experience Manager
3.0

Web Content Management

Adobe Marketing Cloud
IBM Digital Experience Manager
2.5
Content taxonomy
Adobe Marketing Cloud
IBM Digital Experience Manager
1.9
SEO support
Adobe Marketing Cloud
IBM Digital Experience Manager
2.6
Bulk management
Adobe Marketing Cloud
IBM Digital Experience Manager
2.6
Availability / breadth of extensions
Adobe Marketing Cloud
IBM Digital Experience Manager
2.6
Community / comment management
Adobe Marketing Cloud
IBM Digital Experience Manager
2.8

Pros

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
No photo available
  • With Version 8.5, IBM Web Content Manager introduced in place editing capabilities which allow authors to make content edits on sections of the page instead of going to the content itself. This feature allows authors to make changes in context of the page and preview changes within the actual look and feel of a live page.
  • Projects provide a collaborative atmosphere for the author community so that authors can interact and work as a team to manage inter-dependent content changes under one project and publish all changes at once, instead of working separately on individual content changes. This brings awareness across authors in an organization and easy knowledge share.
  • IBM Digital Data Connector is a cool feature that allows [users] to integrate external content sources onto the portal using IBM Web Content Manager presentation components. This allows UI/UX designers to present integrated external data in any manner they want, manage UI changes with an underlying approval process and leverage syndication to push changes live immediately.
  • IBM Web Content Manager offers a targeted content feature that allows business users to deliver personalized content to customers based on customer demographic information, browsing history and other transaction related information. Any rules created follow the publishing process thereby making it just a configurable item resulting in less turn around to turn on the feature on a website.
  • IBM Web Content Manager offers 'multi lingual solution' out of the box which allows content creation for almost all popular languages.
  • Syndication feature has improved a lot and it now provides a detailed views comprising of 'failed items', 'items that have syndicated successfully, 'items in queue'. Failed items view provides detailed and clear cut information of what resulted in failure helping IT to troubleshoot problems easily.
Sowmyamaruthi Lattala profile photo

Cons

  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
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  • Projects provide a collaborative way of managing content changes on a website. However projects cannot be used with a workflow as such. Though different phases in a project can be tied to workflow actions, the real benefits of a workflow on the project are missing.
  • IBM WCM is a bit of a heavy weight component because of the DOJO framework it comes with. Though IBM has improved this over the years, it is still unable to come out of the DOJO framework and leverage some of the best-used frameworks like jQuery.
  • Somehow IBM WCM is best suited with a portal, as a standalone WCM server. IBM Web Content Manager is not that robust providing data to external websites.
Sowmyamaruthi Lattala profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
IBM Digital Experience Manager5.7
Based on 6 answers
I don't like Java Applet editor
No photo available

Usability

No score
No answers yet
No answers on this topic
IBM Digital Experience Manager9.0
Based on 2 answers
New versions has increased user experience facilitating usability.
Alvaro Pariente Alonso profile photo

Support

No score
No answers yet
No answers on this topic
IBM Digital Experience Manager7.0
Based on 1 answer
We had some issues related with performing and the support was suitable and sucessful.
Alvaro Pariente Alonso profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Digital Experience Manager7.0
Based on 1 answer
Implementation was successful due to Websphere application server used.
Alvaro Pariente Alonso profile photo

Alternatives Considered

Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.
Jorden Beatty profile photo
IBM Web Content Manager comes with IBM WebSphere Portal. Both [have been] leaders in the portals and content management space for a long time with proven capabilities. Our clients also have other products from the IBM stack and they fit along nicely.
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Return on Investment

  • Team collaboration has vastly improved, especially when working with third-party vendors.
  • Reporting has become more streamlined and accessible to our clients.
  • Campaign creation and organization has been moved to the cloud, freeing up agency resources and increasing overall efficiency.
Jorden Beatty profile photo
  • Unique, easy and user friendly solution that has increased business benefits such as a single repository for all company's products. It provides a better customer service.
  • A huge network of offices managed centrally increasing SEO, marketing, business and clients.
  • Employee efficiency reducing time through a single automated solution.
  • Internal communication within the company has been helped by Web Content Manager as a way of transparency, shared repository and networking with the goal of bringing teams and colleagues together.
Alvaro Pariente Alonso profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details