85 Ratings
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Score 8 out of 101
20 Ratings
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Score 6.1 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

IBM Digital Experience Manager

For a non-specialist it's not possible to use Digital Data Connector without the Web Content Manager (WCM).It's more difficult for debugging DDC or analyzing why XML streams cannot be parsed, and understanding which services can be consumed by Digital Manager.
Jean-Luc Taillandier profile photo

Feature Rating Comparison

Security

Adobe Marketing Cloud
IBM Digital Experience Manager
5.1
Role-based user permissions
Adobe Marketing Cloud
IBM Digital Experience Manager
5.1

Platform & Infrastructure

Adobe Marketing Cloud
IBM Digital Experience Manager
4.1
API
Adobe Marketing Cloud
IBM Digital Experience Manager
4.1
Internationalization / multi-language
Adobe Marketing Cloud
IBM Digital Experience Manager
4.1

Web Content Creation

Adobe Marketing Cloud
IBM Digital Experience Manager
3.0
WYSIWYG editor
Adobe Marketing Cloud
IBM Digital Experience Manager
7.0
Code quality / cleanliness
Adobe Marketing Cloud
IBM Digital Experience Manager
3.2
Admin section
Adobe Marketing Cloud
IBM Digital Experience Manager
3.2
Page templates
Adobe Marketing Cloud
IBM Digital Experience Manager
1.3
Library of website themes
Adobe Marketing Cloud
IBM Digital Experience Manager
1.3
Mobile optimization / responsive design
Adobe Marketing Cloud
IBM Digital Experience Manager
4.1
Publishing workflow
Adobe Marketing Cloud
IBM Digital Experience Manager
1.3
Form generator
Adobe Marketing Cloud
IBM Digital Experience Manager
3.0

Web Content Management

Adobe Marketing Cloud
IBM Digital Experience Manager
2.0
Content taxonomy
Adobe Marketing Cloud
IBM Digital Experience Manager
1.2
SEO support
Adobe Marketing Cloud
IBM Digital Experience Manager
2.2
Bulk management
Adobe Marketing Cloud
IBM Digital Experience Manager
2.2
Availability / breadth of extensions
Adobe Marketing Cloud
IBM Digital Experience Manager
2.2
Community / comment management
Adobe Marketing Cloud
IBM Digital Experience Manager
2.2

Pros

Adobe Marketing Cloud

  • Adobe Marketing Cloud has very detailed analytics outputs, assuming you have set your campaigns and assets up correctly.
  • While the implementation of Adobe Marketing Cloud happened a few years ago and was a lengthy process, the attention to detail and around the clock service of the implementation and success teams was greatly appreciated by us. We have been seeing the effects of a job well done by them for years now.
  • Adobe Marketing Cloud allows us to manage all of our targeted campaigns, emails, social media, on-site ads, etc. all in one place.
No photo available

IBM Digital Experience Manager

  • With Version 8.5, IBM Web Content Manager introduced in place editing capabilities which allow authors to make content edits on sections of the page instead of going to the content itself. This feature allows authors to make changes in context of the page and preview changes within the actual look and feel of a live page.
  • Projects provide a collaborative atmosphere for the author community so that authors can interact and work as a team to manage inter-dependent content changes under one project and publish all changes at once, instead of working separately on individual content changes. This brings awareness across authors in an organization and easy knowledge share.
  • IBM Digital Data Connector is a cool feature that allows [users] to integrate external content sources onto the portal using IBM Web Content Manager presentation components. This allows UI/UX designers to present integrated external data in any manner they want, manage UI changes with an underlying approval process and leverage syndication to push changes live immediately.
  • IBM Web Content Manager offers a targeted content feature that allows business users to deliver personalized content to customers based on customer demographic information, browsing history and other transaction related information. Any rules created follow the publishing process thereby making it just a configurable item resulting in less turn around to turn on the feature on a website.
  • IBM Web Content Manager offers 'multi lingual solution' out of the box which allows content creation for almost all popular languages.
  • Syndication feature has improved a lot and it now provides a detailed views comprising of 'failed items', 'items that have syndicated successfully, 'items in queue'. Failed items view provides detailed and clear cut information of what resulted in failure helping IT to troubleshoot problems easily.
Sowmyamaruthi Lattala profile photo

Cons

Adobe Marketing Cloud

  • Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
  • The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
  • Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.
No photo available

IBM Digital Experience Manager

  • Projects provide a collaborative way of managing content changes on a website. However projects cannot be used with a workflow as such. Though different phases in a project can be tied to workflow actions, the real benefits of a workflow on the project are missing.
  • IBM WCM is a bit of a heavy weight component because of the DOJO framework it comes with. Though IBM has improved this over the years, it is still unable to come out of the DOJO framework and leverage some of the best-used frameworks like jQuery.
  • Somehow IBM WCM is best suited with a portal, as a standalone WCM server. IBM Web Content Manager is not that robust providing data to external websites.
Sowmyamaruthi Lattala profile photo

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

IBM Digital Experience Manager

IBM Digital Experience Manager 5.7
Based on 6 answers
IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.
Arwa Nababteh profile photo

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

IBM Digital Experience Manager

IBM Digital Experience Manager 9.0
Based on 2 answers
New versions has increased user experience facilitating usability.
Alvaro Pariente Alonso profile photo

Support

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

IBM Digital Experience Manager

IBM Digital Experience Manager 7.0
Based on 1 answer
We had some issues related with performing and the support was suitable and sucessful.
Alvaro Pariente Alonso profile photo

Implementation

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

IBM Digital Experience Manager

IBM Digital Experience Manager 7.0
Based on 1 answer
Implementation was successful due to Websphere application server used.
Alvaro Pariente Alonso profile photo

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo

IBM Digital Experience Manager

When compared with CMS products like Adobe Day CQ, Fatwire, Interwoven:
        • IBM Web Content manager is reliable and scalable
        • Better customer service and IBM is keen on helping customers fix any issues with quick turnaround
        • Best suited for big enterprise level organizations
        • Author friendly user interface with in line and in place editing capabilities
        • Better WYSIWYG editor
        • Wide variety of out of the box tools and components
Sowmyamaruthi Lattala profile photo

Return on Investment

Adobe Marketing Cloud

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
No photo available

IBM Digital Experience Manager

  • IBM Web Content Manager has always been great considering the ability for a business to drive information to market in a short span of time.
  • Strong customer support has always been IBM Web Content Manager's strength, this ensures that deliverables on demand are always met.
Sowmyamaruthi Lattala profile photo

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Digital Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison