85 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101
97 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

I highly recommend the Adobe Marketing Cloud Suite because it offers a series of products that can serve both a medium business and a large multinational, as it offers a series of solutions for various segments of the market. It is extraordinarily customizable. I would not recommend it for small businesses, because other platforms can supply the need well and are even cheaper
Luiz Lai profile photo

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
IBM Watson Campaign Automation
7.4
WYSIWYG email editor
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.0
Dynamic content
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.1
Ability to test dynamic content
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.4
Landing pages
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.7
A/B testing
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.5
Mobile optimization
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.1
Email deliverability
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.1
List management
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.4
Triggered drip sequences
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.2

Lead Management

Adobe Marketing Cloud
IBM Watson Campaign Automation
7.2
Lead nurturing
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.4
Lead scoring and grading
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
Data quality management
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.3
Automated sales alerts and tasks
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.2

Campaign Management

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.9
Calendaring
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.6
Event/webinar marketing
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.3

Social Media Marketing

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.3
Social sharing and campaigns
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.6
Social profile integration
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.0

Reporting & Analytics

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.6
Dashboards
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.3
Standard reports
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.2
Custom reports
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.4

Platform & Infrastructure

Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
API
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.9
Role-based workflow & approvals
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.9
Customizability
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.9
Integration with Salesforce.com
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.4
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.6
Integration with SugarCRM
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.0

Pros

Adobe Marketing Cloud

  • Integration with several tools of the Adobe Suite and the main marketing platforms
  • Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
  • Customizable. The Marketing Cloud is moldable according to your business needs.
Luiz Lai profile photo

IBM Watson Campaign Automation

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston profile photo

Cons

Adobe Marketing Cloud

  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
No photo available

IBM Watson Campaign Automation

  • When new products or features come to fruition sometimes the support with on-boarding is lacking. Aside from video training, I have found it hard to receive additional training at no cost making the barrier to entry with those products difficult.
  • Some of their features are a bit outdated for how forward thinking of a company they are. As they have even said before, a little 'face-lift' once in a while would be nice in terms of the look and feel of their user-interface.
  • I think more in-person training events would be great. I am confident that customers would be willing to pay to receive in-person training.
Mary Abrahamson profile photo

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

IBM Watson Campaign Automation

IBM Watson Campaign Automation 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush profile photo

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 8.0
Based on 6 answers
too much time building templates
Maureen Kolb profile photo

Reliability and Availability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

IBM Watson Campaign Automation

IBM Watson Campaign Automation 7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo

IBM Watson Campaign Automation

Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
No photo available

Return on Investment

Adobe Marketing Cloud

  • Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance.
  • For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights.
  • If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.
Rodrigo Domingues profile photo

IBM Watson Campaign Automation

  • Silverpop allowed us to deliver 5 times the amount of emails.
  • Increased prospect experience through the ability to deliver emails based on a drip schedule.
  • Increased open and click rates.
  • Outbound reps were able to speak intelligently to prospects about the information they already received which built confidence and trust in the prospect.
  • The analytics team was able to develop more targeted marketing campaigns because we could see the natural progression of which emails were driving response. We could see which campaigns were pushing enrollment.
Shannon Feldpush profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison