84 Ratings
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Score 7.9 out of 101
Top Rated
80 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

I recommend Adobe Marketing Cloud for larger, more sophisticated enterprises that have the organizational capabilities to act on the insights that Adobe Marketing Cloud provides. Smaller enterprises would be better suited starting off with a less expensive option and investing more in human capital before moving to Adobe Marketing Cloud.
No photo available

IBM Watson Campaign Automation

Are templates easy to set up and troubleshoot - is interface something that is easy to utilize. Can queries easily be set up. Is the synchronization seamless between SP and SFDC
Maureen Kolb profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.0
Dynamic content
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
Landing pages
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.3
A/B testing
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.3
Mobile optimization
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.0
Email deliverability
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.3
List management
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.6

Lead Management

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.7
Lead nurturing
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
Data quality management
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.0

Campaign Management

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.2
Calendaring
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.5

Social Media Marketing

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
Social profile integration
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.0

Reporting & Analytics

Adobe Marketing Cloud
IBM Watson Campaign Automation
5.9
Dashboards
Adobe Marketing Cloud
IBM Watson Campaign Automation
4.9
Standard reports
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
Custom reports
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.9

Platform & Infrastructure

Adobe Marketing Cloud
IBM Watson Campaign Automation
7.3
API
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.0
Customizability
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Adobe Marketing Cloud
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.0

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • Very powerful tool for mass mailings, combining queries and only emailing against one record
  • Very good at testing email before sending - health of email
Maureen Kolb profile photo

Cons

  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
No photo available
  • Testing - The testing functionality could be a bit more robust. We would love to be able to A/B test automated messages/programs, as well as more easily test one content against another, which is currently a bit manual
  • Frequency caps - while Silverpop does offer frequency caps, we would like to be able to set frequency caps depending on whether it is a promotional message or an account related message. Currently, it sets it at the organizational level, which could potentially prevent somebody from not getting an account related email if the max emails for that day went out, even if promotional. For this reason, we don't use frequency settings.
  • Reporting on automated messages within the same campaign could be rolled up a little better. Using the UI today, to get to any detailed reporting of a particular campaign, you have to go into each individual mailing sent. For this reason, we typically use the API, but that might not be an option for some people due to a little more technicality.
Carey Marston profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
IBM Watson Campaign Automation5.5
Based on 30 answers
Creating a marketing solution required a tool that would be used on a long term basis. So, Silverpop was chosen as a long-term solution. The tools and the roadmap ensures that it will be a tool used for a long time. The IBM acquisition indicates that Silverpop is a solution that can be the cornerstone of its marketing strategy
Dimitris Rakopoulos profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
No photo available
SilverPop is for the serious business/organization. MailChimp is fine for beginners.
Ruth Michel profile photo

Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
No photo available
  • We are able to send emails faster so we could send more emails
  • The white list feature allowed us to get more to the inbox so more sales
  • The preference center is a life saver!
Alex Ahmad profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details