Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

IBM Watson Campaign Automation

Top Rated
77 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.
Gitai Ben-Ammi profile photo

IBM Watson Campaign Automation

Overall, we have been extremely satisfied with Silverpop, the platform, as well as the high level of account support we have. Outages are rare, if any, and we are always notified well in advance if there is a release (usually once or twice a year), that could short term affect the speed of the system. For someone looking at Silverpop during the selection process, some key questions to ask could be how they handle import of data, whether email lists or data from your e-commerce platform as well. What is on their roadmap that will help handle more of the 1:1 messaging and trying to prevent recipients from getting too many emails in 1 day more easily - currently a bit manual to manipulate each individual query. Silverpop is a self-service platform, so someone looking for more full-service should ask about the level of support they might receive and if they offer any full-service features.
Carey Marston profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.0
Dynamic content
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
Landing pages
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.3
A/B testing
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.3
Mobile optimization
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.0
Email deliverability
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.3
List management
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.6

Lead Management

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.7
Lead nurturing
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
Data quality management
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.0

Campaign Management

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.2
Calendaring
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.5

Social Media Marketing

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
Social profile integration
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.0

Reporting & Analytics

Adobe Marketing Cloud
IBM Watson Campaign Automation
6.0
Dashboards
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.0
Standard reports
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.0
Custom reports
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.0

Platform & Infrastructure

Adobe Marketing Cloud
IBM Watson Campaign Automation
7.3
API
Adobe Marketing Cloud
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Adobe Marketing Cloud
IBM Watson Campaign Automation
5.0
Customizability
Adobe Marketing Cloud
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Adobe Marketing Cloud
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Adobe Marketing Cloud
IBM Watson Campaign Automation
8.0

Pros

  • Online behavior data collection
  • Testing and targeting different user experiences
  • Integrating 1st and 3rd party data to build audiences
No photo available
  • Obviously, sending email is its core function and it does it well. It has all the necessary functionality to help maintain sending reputation (throttling, spam threat estimation, etc). The built in functionality that allows you to have "mail-merge" type functionality (through personalization, dynamic content, and adding data from relational tables) really adds a whole new level to email marketing -- it lets you take your marketing to as detailed a level as you can potentially go.
  • Scoring models allow you to quickly and easily automate lead qualification by adding your own rulesets and criteria. Very easy to tweak and add email alerts when people meet specific ranks or scores.
  • The Landing pages (form builder) allows a user to quickly add a form on a webpage that interacts directly with Engage database. You can either use their default form builder (which, honestly, is not real attractive and very difficult to alter the appearance of), or you can import your own forms and map your form fields to fields in the database.
  • The Engage API is very well done, and very well documented. It is constantly evolving and being updated.
  • The community forum and knowledge base are also a very excellent resource for finding answers to questions without having to call support. Of course, it takes action on the user's part to find these answers - but it's a really valuable resource for those willing to take the time to search.
Michael Hobley profile photo

Cons

  • The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
  • Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
Luiz Lai profile photo
  • Hard to build emails if you have little familiarity with HTML.
Amanda Wheeler profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
IBM Watson Campaign Automation5.5
Based on 30 answers
Overall, we are happy with the service and results of Engage. Also, the general investment in the product (integration with CRM and CMS) and training of users has been significant.
Michael Hobley profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation8.0
Based on 6 answers
Lots of flexibility, easy to use but learning the intricacies can take some time
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have access to.
Richard Longo profile photo
We selected Siverpop over Marketo based on price and the demonstration of SalesForce integration. Marketo were unable to demonstrate the degree of integration we were looking for, although I'm sure it does have the capability.
Dave Iles profile photo

Return on Investment

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo
  • Better visibility of online engagment
  • Joined up online journeys allow us to target communications much more accurately to ensure relevancy to recipients
Dave Iles profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details