What users are saying about

Kapost

26 Ratings

Adobe Marketing Cloud

82 Ratings
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Score 7.9 out of 101

Kapost

26 Ratings
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Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Kapost

It is important to understand and document each of your content types and publication destinations so that you can ensure your license covers the number of content types you need and that the solution integrates with your important publication destinations. Don't go overboard with complex workflow and review processes. A simple workflow will make sure that you don't have any content bottlenecks. Heavy social media publishers should consider how Kapost will work with other tools for social promotion.
Amber Newman profile photo

Feature Rating Comparison

Content Creation

Adobe Marketing Cloud
Kapost
8.6
Ideation
Adobe Marketing Cloud
Kapost
7.0
Approval workflows
Adobe Marketing Cloud
Kapost
9.9
Content collaboration
Adobe Marketing Cloud
Kapost
9.0
Content calendar
Adobe Marketing Cloud
Kapost
7.9
Network for content licensing/production
Adobe Marketing Cloud
Kapost
9.0

Content Publishing

Adobe Marketing Cloud
Kapost
8.2
Content hub
Adobe Marketing Cloud
Kapost
9.9
Forms / Gated content
Adobe Marketing Cloud
Kapost
7.0
Embedded CTAs
Adobe Marketing Cloud
Kapost
7.9
Content distribution
Adobe Marketing Cloud
Kapost
7.0
Content promotion
Adobe Marketing Cloud
Kapost
8.3
Content automation
Adobe Marketing Cloud
Kapost
8.8

Content Reporting & Analytics

Adobe Marketing Cloud
Kapost
8.2
Audience profiling and targeting
Adobe Marketing Cloud
Kapost
8.9
Closed-loop tracking and reporting
Adobe Marketing Cloud
Kapost
8.9
Content performance analytics
Adobe Marketing Cloud
Kapost
8.0
Campaign optimization dashboard
Adobe Marketing Cloud
Kapost
7.2
Competitive analytics
Adobe Marketing Cloud
Kapost
7.9

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo
  • Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
  • Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
  • Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.
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Cons

  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
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  • Strategist - in some ways it feels that those behind Kapost are good at coming up with a plan and implementing it but do not have a design background. We worked with a design team in the past so we can get frustrated with this.
  • Time zone differences. Whomever the strategist is, it would be better if we worked similar time zones versus having to wait several hours to communicate and get immediate fixes.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Kapost10.0
Based on 2 answers
I don't foresee us making a change at this point, however, if a competitive product were available that had the content and workflow capabilities of Kapost, with added social media functionality we might be persuaded to try it
Amber Newman profile photo

Alternatives Considered

As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
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ISI listing from Thomson Reuters returns bigger and more narrowed lists. If you need a narrowed list go with them. If you want a large party internal [tool] deploy Kapost, it works just fine. I also have found that the design team behind Aprimo has a bigger design background and can turn around content at a quicker rate.
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Scalability

No score
No answers yet
No answers on this topic
Kapost8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi profile photo

Return on Investment

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo
  • Quicker production times.
  • More transparency.
Mike Goldberg profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kapost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details