What users are saying about
26 Ratings
85 Ratings
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Score 7.9 out of 101
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Kapost

I think it is well suited as a content scheduling platform for use with multiple contributors across a company. I would be sure to ask about the analytics feature, as that was not functioning properly when I used the service
No photo available

Feature Rating Comparison

Content Creation

Adobe Marketing Cloud
Kapost
8.6
Ideation
Adobe Marketing Cloud
Kapost
7.0
Approval workflows
Adobe Marketing Cloud
Kapost
10.0
Content collaboration
Adobe Marketing Cloud
Kapost
9.0
Content calendar
Adobe Marketing Cloud
Kapost
8.0
Network for content licensing/production
Adobe Marketing Cloud
Kapost
9.0

Content Publishing

Adobe Marketing Cloud
Kapost
8.2
Content hub
Adobe Marketing Cloud
Kapost
10.0
Forms / Gated content
Adobe Marketing Cloud
Kapost
7.0
Embedded CTAs
Adobe Marketing Cloud
Kapost
7.9
Content distribution
Adobe Marketing Cloud
Kapost
7.0
Content promotion
Adobe Marketing Cloud
Kapost
8.3
Content automation
Adobe Marketing Cloud
Kapost
8.8

Content Reporting & Analytics

Adobe Marketing Cloud
Kapost
8.2
Audience profiling and targeting
Adobe Marketing Cloud
Kapost
9.0
Closed-loop tracking and reporting
Adobe Marketing Cloud
Kapost
9.0
Content performance analytics
Adobe Marketing Cloud
Kapost
8.0
Campaign optimization dashboard
Adobe Marketing Cloud
Kapost
7.2
Competitive analytics
Adobe Marketing Cloud
Kapost
7.9

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • Creation of custom fields to organize and "tag" your content in a way that works best for your organization
  • Integrations with key platforms: Marketo, Salesforce, Wordpress, social channels
  • Custom reports to let you play with data, perform content gap analyses, inventories, etc.
No photo available

Cons

  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
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  • Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved.
  • Email functionality -- when emailing to non-Kapost users, a proper email system with formatting options would be nice. Currently, once it sends the email out, the copy tends to all run together versus the paragraphs I initially start out with.
  • Navigation -- some navigation windows could use either a drop down box or larger box to include more content. Scrolling can be difficult and a bit cumbersome in a tiny box that only shows 2-3 lines of content.
Amanda Joshi profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Kapost10.0
Based on 2 answers
I don't foresee us making a change at this point, however, if a competitive product were available that had the content and workflow capabilities of Kapost, with added social media functionality we might be persuaded to try it
Amber Newman profile photo

Alternatives Considered

As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
No photo available
I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!
Scott Barker profile photo

Scalability

No score
No answers yet
No answers on this topic
Kapost8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi profile photo

Return on Investment

  • Growth - We now know where to focus our efforts. This has led to increased conversion and an increased conversion rate as we figure out exactly where our effective content is.
  • Spend - We are concentrating our resources where they matter. We've learned that some of our web properties are not paying dividends and so can we can safely reduce spend in those areas.
  • Content - We are finding the right content to draw in visitors and get them to convert. We're also finding the shortcomings. This is going to be key to reducing our bounce rate.
Gitai Ben-Ammi profile photo
  • Increased visibility of a project's lifecycle.
  • Increased employee efficiency -- having all content in one place minimizes duplication of content already produced, increases access to materials, and keeps a project on deadline.
Amanda Joshi profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kapost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details