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Score 8 out of 101
4 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

Adobe Marketing Cloud is a great set of programs to help you with your digital marketing campaign, whether you're the one running it, or you're working it for a client. Some people may have complained about a steep learning curve before, but it's really a useful program if you give it to the right people (namely a social media marketing expert). It's well suited for online digital campaigns for any small businesses that don't have the reach that big companies do, but probably less appropriate for large businesses that can hire people to do this very thing.
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KickFire LIVE Leads

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
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Pros

  • Personalized Customer Experience – We've never had a problem getting on the horn with Adobe, if we had a problem or a question. They have an entire interface FAQ dedicated to answering questions, and most of the time we found our answer in that. We don't have to wait to chat (though that's an option) or waste time on the phone.
  • Media Optimizer – Everything is there, right when you need it. Like I stated prior, Adobe has everything that's accessible to everyone, so its user experience is wonderful. You don't have to wait for files to download, or sift through files on your FTP. Everything is clearly labeled, right there in front of you
  • Campaign – Adobe has a great interface for creating new digital marketing campaigns. Novices can pick it up and run with, while older, seasoned pros will find the helpful tools they need to get the project up and running.
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  • Real time analytics shows who is on the site right now
  • Simple and well-designed interface is far superior to Google Analytics and others
  • Reports and graphs are boardroom-ready
  • Simple and easy to get started
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Cons

  • Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
  • I would like to see more cross-training implementation, there's always room for improvement.
  • Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
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  • Support could be more proactive to make sure we are getting the most out of our subscription.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
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KickFire LIVE Leads9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
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Usability

No score
No answers yet
No answers on this topic
KickFire LIVE Leads9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
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Reliability and Availability

No score
No answers yet
No answers on this topic
KickFire LIVE Leads10.0
Based on 1 answer
We've never had any outages in the 7+ years using the system.
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Performance

No score
No answers yet
No answers on this topic
KickFire LIVE Leads9.0
Based on 1 answer
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
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Support

No score
No answers yet
No answers on this topic
KickFire LIVE Leads8.0
Based on 1 answer
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
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Online Training

No score
No answers yet
No answers on this topic
KickFire LIVE Leads9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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Implementation

No score
No answers yet
No answers on this topic
KickFire LIVE Leads10.0
Based on 1 answer
Don't hesitate to contact VisiStat support. They are extremely helpful.
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Alternatives Considered

Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.
Rodrigo Domingues profile photo
Google Analytics is clumsy and has an extremely complex user interface. We're also wary about Google having access to our website data. We did not evaluate other solutions.
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Scalability

No score
No answers yet
No answers on this topic
KickFire LIVE Leads10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
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Return on Investment

  • Growth - We now know where to focus our efforts. This has led to increased conversion and an increased conversion rate as we figure out exactly where our effective content is.
  • Spend - We are concentrating our resources where they matter. We've learned that some of our web properties are not paying dividends and so can we can safely reduce spend in those areas.
  • Content - We are finding the right content to draw in visitors and get them to convert. We're also finding the shortcomings. This is going to be key to reducing our bounce rate.
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  • Reduced time spent collecting data and reporting on traffic to nearly zero
  • Provides clear visibility across all departments in the organization
  • Allows faster follow up by sales reps
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

KickFire LIVE Leads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details