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84 Ratings
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Score 7.9 out of 101
Top Rated
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Score 8.3 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

I would recommend Adobe Marketing Cloud as a great tool in the right situation. If you are a larger company that wants to run multiple campaigns at once and has a large team dedicated to this, then Adobe Marketing Cloud could be a good solution for you. If you are a smaller company, the price alone could take Adobe Marketing Cloud off your radar. There are much cheaper options out there if you are running on a smaller scale.
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Matomo (formerly Piwik)

I found that implementation of the system overall was very easy and that providing custom URLs that hooked into a specific dashboard without requiring a login mechanism worked very well. This makes it easy to fold in a Piwik installation as a replacement within a hosting management system, such as CPanel.
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Pros

  • Adobe Marketing Cloud has very detailed analytics outputs, assuming you have set your campaigns and assets up correctly.
  • While the implementation of Adobe Marketing Cloud happened a few years ago and was a lengthy process, the attention to detail and around the clock service of the implementation and success teams was greatly appreciated by us. We have been seeing the effects of a job well done by them for years now.
  • Adobe Marketing Cloud allows us to manage all of our targeted campaigns, emails, social media, on-site ads, etc. all in one place.
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  • Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
  • The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
  • The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
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Cons

  • Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
  • I would like to see more cross-training implementation, there's always room for improvement.
  • Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
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  • Moving single projects from one Piwik installation to another
  • Define customized views for clients
  • More flexibility and enhancements in eCommerce functionality
Hendrik Schaper profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Matomo (formerly Piwik)8.7
Based on 13 answers
I do currently use Piwik and I bet I will very much use it for a long time.
Hendrik Schaper profile photo

Usability

No score
No answers yet
No answers on this topic
Matomo (formerly Piwik)9.0
Based on 3 answers
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Hendrik Schaper profile photo

Implementation

No score
No answers yet
No answers on this topic
Matomo (formerly Piwik)9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling profile photo

Alternatives Considered

Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.
Rodrigo Domingues profile photo
Moz is not directly a competitor, but it lacked (and still lacks) Piwik integration. Compared with Google Analytics the most important advantage has been the different approach to Privacy, GA has long been not compatible with German law and data is not in your own hands. Second most important is the Presentation of Data. With Piwik I see in one second where I need many clicks with Analytics
Hendrik Schaper profile photo

Return on Investment

  • Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance.
  • For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights.
  • If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.
Rodrigo Domingues profile photo
  • Piwik has enabled us to determine the value of content offered for download
  • It is has provided a more granular view of geographical engagement
  • By having access to more data and insights, we are better able to guide our marketing efforts
Jeff Wallace profile photo

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Matomo (formerly Piwik)

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
On-premise Edition is free. SaaS Edition (Cloud) starts from $65/month. On-premise Edition (Enterprise) starts from $5,900/year.