84 Ratings
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Score 7.9 out of 101
26 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Microsoft Dynamics Marketing

It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
Kimberly Yolitz profile photo

Pros

  • Online behavior data collection
  • Testing and targeting different user experiences
  • Integrating 1st and 3rd party data to build audiences
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  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
Kimberly Yolitz profile photo

Cons

  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
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  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have access to.
Richard Longo profile photo
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz profile photo

Return on Investment

  • Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance.
  • For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights.
  • If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.
Rodrigo Domingues profile photo
  • We've only been using it for 8 months so I cannot comment on the cost aspect
  • From a marketing and data perspective - it is invaluable.
Kimberly Yolitz profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Microsoft Dynamics Marketing

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details