What users are saying about
85 Ratings
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Score 8 out of 101
49 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

I would recommend Adobe Marketing Cloud as a great tool in the right situation. If you are a larger company that wants to run multiple campaigns at once and has a large team dedicated to this, then Adobe Marketing Cloud could be a good solution for you. If you are a smaller company, the price alone could take Adobe Marketing Cloud off your radar. There are much cheaper options out there if you are running on a smaller scale.
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Oracle BlueKai

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

Adobe Marketing Cloud
Oracle BlueKai
8.2
Collection of first-party data
Adobe Marketing Cloud
Oracle BlueKai
7.8
Collection of third-party data
Adobe Marketing Cloud
Oracle BlueKai
7.7
Access to Third-party Data Providers
Adobe Marketing Cloud
Oracle BlueKai
9.1

Data Classification

Adobe Marketing Cloud
Oracle BlueKai
8.2
Audience taxonomy
Adobe Marketing Cloud
Oracle BlueKai
7.9
Tag Management
Adobe Marketing Cloud
Oracle BlueKai
8.0
Data Analysis Dashboard
Adobe Marketing Cloud
Oracle BlueKai
8.8

Ad Network Integration

Adobe Marketing Cloud
Oracle BlueKai
7.8
Data Transfer
Adobe Marketing Cloud
Oracle BlueKai
8.0
DSP integration
Adobe Marketing Cloud
Oracle BlueKai
7.7

DMP Analytics

Adobe Marketing Cloud
Oracle BlueKai
8.7
Campaign Analytics
Adobe Marketing Cloud
Oracle BlueKai
8.5
Audience Analytics
Adobe Marketing Cloud
Oracle BlueKai
9.0

Pros

Adobe Marketing Cloud

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
No photo available

Oracle BlueKai

  • Some of the best custom purchase based targeting segments.
  • Easy to find and use in most programmatic technology platforms.
  • Unmatched customer service, typically receiving a dedicated sales rep or service manager.
Corey Buller profile photo

Cons

Adobe Marketing Cloud

  • Price. If all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution.
  • Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption.
  • Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis"
Rodrigo Domingues profile photo

Oracle BlueKai

  • Improvement in reporting would be appreciated
  • The user interface should be simpler to navigate
  • It's difficult to switch from one audience to another
Alina Hera profile photo

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
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Alternatives Considered

Adobe Marketing Cloud

Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.
Rodrigo Domingues profile photo

Oracle BlueKai

One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

Adobe Marketing Cloud

  • Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance.
  • For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights.
  • If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.
Rodrigo Domingues profile photo

Oracle BlueKai

  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details

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