What users are saying about

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Oracle DMP

49 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

Adobe Marketing Cloud
Oracle DMP
8.2
Collection of first-party data
Adobe Marketing Cloud
Oracle DMP
7.4
Collection of third-party data
Adobe Marketing Cloud
Oracle DMP
8.0
Access to Third-party Data Providers
Adobe Marketing Cloud
Oracle DMP
9.3

Data Classification

Adobe Marketing Cloud
Oracle DMP
8.1
Audience taxonomy
Adobe Marketing Cloud
Oracle DMP
7.7
Tag Management
Adobe Marketing Cloud
Oracle DMP
8.1
Data Analysis Dashboard
Adobe Marketing Cloud
Oracle DMP
8.4

Ad Network Integration

Adobe Marketing Cloud
Oracle DMP
8.0
Data Transfer
Adobe Marketing Cloud
Oracle DMP
8.1
DSP integration
Adobe Marketing Cloud
Oracle DMP
7.9

DMP Analytics

Adobe Marketing Cloud
Oracle DMP
8.7
Campaign Analytics
Adobe Marketing Cloud
Oracle DMP
8.5
Audience Analytics
Adobe Marketing Cloud
Oracle DMP
8.9

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • They have a wide variety of 3rd party segments to access at a fair price
  • They have a very solid DMP offering
  • They have great behavioral data that is "in market" which is really the key to 3rd party data, especially in RTB based environments where we are targeting cookies not sites
No photo available

Cons

  • The Workspaces tool is nice, but not as functional as Ad Hoc Analysis. I think some power has been sacrificed for ease of use.
  • To get this power, you will need a dedicated implementation developer and you will need to train up your own developers on how to maintain and update the tool. I think the power of analysis you get out of the tool is 100% worth the development resources required (by basing your decisions on good data, you'll save development resources in the long run), but you should be aware of this.
  • I think you should be able to stack segments in Ad Hoc Analysis as you can in the main UI.
Gitai Ben-Ammi profile photo
  • Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.
No photo available

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Alternatives Considered

If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of customization. My internal stakeholders saw the difference immediately. Rather than trying to make guesses and inferences, I was able to provide hard data and back it up with many more pieces of data that backed my conclusion. The insights we gained from the first month of tracking were of greater value than the prior year of Google Analytics. I identified key areas of improvement that are now driving our content strategy.
Gitai Ben-Ammi profile photo
I have used Adobe Audience Manager in past. Both have different pros and cons. AAM is better because of native integration with Adobe Analytics whereas Bluekai has better and higher quality third party data.
Gaurav Gautam profile photo

Return on Investment

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details