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84 Ratings
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Score 7.9 out of 101
49 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

Adobe Marketing Cloud
Oracle DMP
8.2
Collection of first-party data
Adobe Marketing Cloud
Oracle DMP
7.6
Collection of third-party data
Adobe Marketing Cloud
Oracle DMP
7.9
Access to Third-party Data Providers
Adobe Marketing Cloud
Oracle DMP
9.2

Data Classification

Adobe Marketing Cloud
Oracle DMP
8.1
Audience taxonomy
Adobe Marketing Cloud
Oracle DMP
7.8
Tag Management
Adobe Marketing Cloud
Oracle DMP
8.0
Data Analysis Dashboard
Adobe Marketing Cloud
Oracle DMP
8.6

Ad Network Integration

Adobe Marketing Cloud
Oracle DMP
7.9
Data Transfer
Adobe Marketing Cloud
Oracle DMP
8.0
DSP integration
Adobe Marketing Cloud
Oracle DMP
7.8

DMP Analytics

Adobe Marketing Cloud
Oracle DMP
8.7
Campaign Analytics
Adobe Marketing Cloud
Oracle DMP
8.5
Audience Analytics
Adobe Marketing Cloud
Oracle DMP
8.9

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo
  • Data Management Platform capabilities
  • Ability to create very targeted lead groups based on very specific criteria
  • Ability to market across multiple channels
Alina Hera profile photo

Cons

  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
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  • Improvement in reporting would be appreciated
  • The user interface should be simpler to navigate
  • It's difficult to switch from one audience to another
Alina Hera profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
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Alternatives Considered

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
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One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
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  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

Adobe Marketing Cloud

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details