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Score 7.9 out of 101
66 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

I highly recommend the Adobe Marketing Cloud Suite because it offers a series of products that can serve both a medium business and a large multinational, as it offers a series of solutions for various segments of the market. It is extraordinarily customizable. I would not recommend it for small businesses, because other platforms can supply the need well and are even cheaper
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Oracle Responsys

I would recommend starting with a good definition of what types of interactions you want to achieve with an email marketing tool. Review the features that Responsys offers and compare that to other vendors. Other tools may seem easier to use at first, but many lack the broad depth of functionality that Responsys offers. As with any tool, there are frustrations, but Responsys appears to be learning from the past and continuing to improve. I would ask to see examples of how other Responsys customers are using the tool; what level of support is available; how Responsys will assist in helping your organization get started; what conversion rates can you expect as compared to others in your industry
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Pros

  • This tool allows for real time project management.
  • Keeps the latest version synced up for all team members.
  • Allows easy access to projects from anywhere.
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  • Dynamic content works very well and you can add many layers to get specific.
  • Get analytics to see which campaigns or emails are performing best and why, including revenue tracking for conversions.
  • Ability to create detailed email programs filtering off actions or engagement of what your customers are doing to help guide them throughout their journey.
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Cons

  • More training videos on updates.
Richard Longo profile photo
  • The tool is not intuitive and really requires a dedicated expert with strong HTML/CSS and SQL skills to get the most out of it.
  • Any additional custom work done by the Oracle Responsys team is almost always prohibitively expensive.
  • Most marketers like to get into the data and dig through it to uncover opportunities. This is very difficult in Responsys as the tool is overly technical and disjointed. Again, you will need a dedicated expert resource to run the tool or even reporting.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
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Usability

No score
No answers yet
No answers on this topic
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
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Alternatives Considered

Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.
Rodrigo Domingues profile photo
Responsys is without a doubt focuses on the "premium" business customers and is a tool that offers more than other programs on the market. Once you are able to commit the resources to learn the ins and outs, as well as making your website platforms combatible, there isn't much that this tool can't help you achieve.
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Return on Investment

  • Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance.
  • For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights.
  • If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.
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  • Increased efficiency for creating, launching and optimizing programs.
  • More accurate automated 1:1 marketing programs.
  • Better analytics and better program optimization.
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.