Likelihood to Recommend If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Read full review To prevent CNP fraud in travel industry I believe that Riskified is well suited To prevent ATO, if you have customers that they dont use credit cards and they pay by bank transfer I believe that is not well suited
Read full review Pros Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content. Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions. Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site. Read full review Collaboration; Riskified builds strong relationships with their clients and works to always meet the clients' needs Ascend; This is a great way for Riskifieds clients to meet, collaborate and learn from each other Innovations; Riskified puts a huge emphasis on listening to their clients and finding a way to meet their needs, whether it's chargeback related, fraud screening related or abuse related. Read full review Cons Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements. Adobe could offer multiple price options based on the usage, which is missing at the moment. Read full review Missing functionality/ explanation: not having full understanding why some orders with multiple "red flags" are accepted/approved by Riskified Missing functionality: It would be great if there was an option to resubmit an order after approving a second look (so that the customer doesn't have to place a second order) The support I've received isn't always uniform (sometimes the agent will ask me to provide additional information about an order, sometimes they won't. It seems to be random?) Read full review Likelihood to Renew Although a powerful tool,
Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Read full review Support Rating One of the most impressive things about Riskified, that really sets them apart from their competitors, is their client service. We have a dedicated account manager who is highly knowledgeable about both Riskified and our business and is very easy to work with. Riskified has supported us as our business has grown and evolved.
Read full review Alternatives Considered In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Read full review We decided in favor of Riskified since cost/benefit wise was the best product. It is maybe less complete than its competitors, but you don't always need to be the "ultimate universal" solution to everything if you do your job well
Read full review Return on Investment It has helped us track our ROI better and see costs versus revenue coming in directly from emails. A/B testing is very helpful to ensure the best email is being chosen to get sent out. Our deliverability has improved a lot. Read full review Since implementing and working with Riskified we have seen a steady decrease in our fraud losses on our e-commerce orders. Riskified is able to quickly adjust its models to mitigate new trends By eliminating the need to "challenge" orders we have been able to save on staffing needed for manual review and we have seen a decrease in callback rates for our fraud reviewed orders. Read full review ScreenShots