84 Ratings
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Score 7.9 out of 101
14 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
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Salesforce DMP (formerly Krux)

For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
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Feature Rating Comparison

Data Collection

Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
10.0
Collection of first-party data
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
10.0
Collection of third-party data
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
10.0
Access to Third-party Data Providers
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
10.0

Data Classification

Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
8.7
Audience taxonomy
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
10.0
Tag Management
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
9.0
Data Analysis Dashboard
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
7.0

Ad Network Integration

Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
9.5
Data Transfer
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
9.0
DSP integration
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
10.0

DMP Analytics

Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
8.0
Campaign Analytics
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
8.0
Audience Analytics
Adobe Marketing Cloud
Salesforce DMP (formerly Krux)
8.0

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
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  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
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Cons

  • The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
  • Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
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  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
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No score
No answers yet
No answers on this topic

Alternatives Considered

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
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Improvements in 1st Party integration.
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Return on Investment

  • With Adobe products, I can make better decisions for my client's business, predict budgeting and optimization of campaigns, segmentation of my audience, and with all the robustness for implementation, and customization
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  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce DMP (formerly Krux)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details