Salesforce Marketing Cloud Email Studio

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Top Rated
332 Ratings
85 Ratings
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Score 8 out of 101

Salesforce Marketing Cloud Email Studio

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Top Rated
332 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

Adobe Cloud Marketing is perfect for our organization as we continue to grow. It allows for all of our material to be maintained in one area. This tool allows our staff to continue working from home and contributes to a better work/life balance. I cannot say enough about its ease of use. The access to all of the Adobe programs allows us to save money on potentially purchasing unneeded software.
Richard Longo profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.
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Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
7.6
Ability to test dynamic content
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
8.0
List management
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Adobe Marketing Cloud
Salesforce Marketing Cloud Email Studio
2.7

Pros

  • This tool allows for real time project management.
  • Keeps the latest version synced up for all team members.
  • Allows easy access to projects from anywhere.
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  • Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
  • API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
  • Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
  • Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions
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Cons

  • Like I stated prior, Adobe Marketing is a great tool for people who know what they're doing, and novices to pick up and run with, but teaching it to larger organizations can be a bit of a pain. For example, Adobe Analytics can pool a ton of results into a single result, which can be a bit confusing if you're not privy to this sort of thing.
  • I would like to see more cross-training implementation, there's always room for improvement.
  • Reporting may be the weakest link out of the whole program, with more advanced reporting, businesses can always integrate the data, like post-campaign execution.
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  • Design and layout of emails - very tough to create lists or tables of information in the body of emails. To get formatting to look right, have to use HTML scripting.
  • Reactivating a subscriber who has unsubscribed accidently is not a simple feat!
  • Pricing! For a small to mid-size company that could benefit from ExactTarget, the pricing can be prohibitive.
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Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
We are a local business that is part of a larger national business. We have a great contract rate that we get from our national parent company.
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Usability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio8.0
Based on 3 answers
ExactTarget had just launched Interactive Marketing Hub when I started using it. Before they didn't have anything similar and their other tools were much more developer back end focused. This legacy clearly showed in the product which was quite clunky and technical looking. It dod not have a clean marketing-like UI
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Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
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Support

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
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Implementation

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
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Alternatives Considered

Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.However, if you want to understand how segments behave in an aggregate level, understand the sources of traffic to a website and assess visitor engagement, Google Analytics is a more sensible solution. Google Analytics' latest updates (in addition to Google Tag Manager), has increased the customization possibilities and allows marketing teams to tailor the tool to the business needs in a simple way.
Rodrigo Domingues profile photo
Honestly, the clients I choose this platform for are already Salesforce users. It's not hard to sell a person on Salesforce products when they are being used correctly. Sure, others integrate, but I really consider the Salesforce ecosystem to be the gold standard. And yes, everyone integrates with Salesforce, but the products that are directly theirs are endlessly supported by the vast coffers of cash Salesforce has. They are an awesome, multi-tentacled monster.
Sylvia Flores profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
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Return on Investment

  • Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance.
  • For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights.
  • If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.
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  • I have multiple clients working with this platform who have seen exponential NPS score increases in customer satisfaction.
  • This platform has been valuable in persona building.
  • Being able to connect with customers in a way that makes them feel like they are the only customer (when done right).
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Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.