Adobe Marketing Cloud

82 Ratings
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Score 7.9 out of 101

SeoSamba for Wordpress Enterprise

2 Ratings
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Score 9.7 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.
Gitai Ben-Ammi profile photo

SeoSamba for Wordpress Enterprise

The more pages you have, the better, if you choose SeoSamba. For us, it exceeds our needs as we're not fans of excess numbers of pages just to have a lot of pages. We find that distracting as the people "living" on a website either aren't finding anything compelling or are there to learn something, not to take any real action.The best scenario to use SeoSamba in is when you want to prioritize your creative team's time to create, and not to simply do a lot of maintenance of your site(s).
Jackie Bassett profile photo

Feature Rating Comparison

SEO

Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
SERP ranking tracking
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0

SEO Channels

Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Local SEO
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Social SEO
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Mobile SEO
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Global SEO
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0

SEO Platform & Account Management

Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Multi-domain support
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Integration with web analytics tools
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0

Pros

  • Integration with several tools of the Adobe Suite and the main marketing platforms
  • Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
  • Customizable. The Marketing Cloud is moldable according to your business needs.
Luiz Lai profile photo
  • Automates multisite SEO, so we can stay focused on great content that attracts the right audience for our two entirely different strategic business units.
  • Eliminates the surprises we used to get with other plugins when Wordpress makes unannounced changes that crash other plugins.
  • Agile, easy to use, and saves hours of time and creative resources
  • Automates metric capture: site analytics, keyword/phrase capture, search engine page results etc...in an online dashboard (and it's free).
Jackie Bassett profile photo

Cons

  • The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
  • Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
Luiz Lai profile photo
  • There's a lot more capacity to this product than we need right now, but it's also free so we'll grow into it. You do have to pay close attention to the metrics and adapt accordingly, which is the reason behind creating an inbound marketing model anyway. Just choose the metrics that matter most to you, and I do encourage you to do a lot more A/B testing than you might have with another plug-in.
Jackie Bassett profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
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Alternatives Considered

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo
Prior to SeoSamba we were making manual changes. Then we started researching several possible other plugins but the reviews all said the same - that if WP made significant enough changes those plugins would become ineffective. SeoSamba's ability to automate optimization and keep up with/stay ahead of those changes was the deciding factor for us.
Jackie Bassett profile photo

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
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  • Extremely positive ROI as it saved us a lot of very expensive creative time and other associated resources.
  • Positive impact was immediate as we were immediately aware of where our sites could be much better optimized and we are able to A/B test very quickly, and take immediate action on those results.
  • Remember, the #1 objective to metrics is to understand the behaviors they represent. Simply capturing reporting isn't good enough. Test, measure, analyze....rinse and repeat.
Jackie Bassett profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Marketing Cloud Editions & Modules
Adobe Marketing Cloud
Additional Pricing Details

SeoSamba for Wordpress Enterprise

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$125*
1.  pages
SeoSamba for Wordpress Enterprise Editions & Modules
SeoSamba for Wordpress Enterprise
Edition
SeoSamba for WordPress Webmaster
$0
Additional Pricing Details