92 Ratings
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Score 8.3 out of 101
3 Ratings
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Score 9.8 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

SeoSamba for Wordpress Enterprise

The more pages you have, the better, if you choose SeoSamba. For us, it exceeds our needs as we're not fans of excess numbers of pages just to have a lot of pages. We find that distracting as the people "living" on a website either aren't finding anything compelling or are there to learn something, not to take any real action.The best scenario to use SeoSamba in is when you want to prioritize your creative team's time to create, and not to simply do a lot of maintenance of your site(s).
Jackie Bassett profile photo

Feature Rating Comparison

SEO

Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
SERP ranking tracking
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0

SEO Channels

Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Local SEO
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Social SEO
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Mobile SEO
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Global SEO
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0

SEO Platform & Account Management

Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Multi-domain support
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0
Integration with web analytics tools
Adobe Marketing Cloud
SeoSamba for Wordpress Enterprise
10.0

Pros

Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo

SeoSamba for Wordpress Enterprise

  • Automates multisite SEO, so we can stay focused on great content that attracts the right audience for our two entirely different strategic business units.
  • Eliminates the surprises we used to get with other plugins when Wordpress makes unannounced changes that crash other plugins.
  • Agile, easy to use, and saves hours of time and creative resources
  • Automates metric capture: site analytics, keyword/phrase capture, search engine page results etc...in an online dashboard (and it's free).
Jackie Bassett profile photo

Cons

Adobe Marketing Cloud

  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
No photo available

SeoSamba for Wordpress Enterprise

  • There's a lot more capacity to this product than we need right now, but it's also free so we'll grow into it. You do have to pay close attention to the metrics and adapt accordingly, which is the reason behind creating an inbound marketing model anyway. Just choose the metrics that matter most to you, and I do encourage you to do a lot more A/B testing than you might have with another plug-in.
Jackie Bassett profile photo

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo

SeoSamba for Wordpress Enterprise

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai profile photo

SeoSamba for Wordpress Enterprise

Prior to SeoSamba we were making manual changes. Then we started researching several possible other plugins but the reviews all said the same - that if WP made significant enough changes those plugins would become ineffective. SeoSamba's ability to automate optimization and keep up with/stay ahead of those changes was the deciding factor for us.
Jackie Bassett profile photo

Return on Investment

Adobe Marketing Cloud

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
No photo available

SeoSamba for Wordpress Enterprise

  • Extremely positive ROI as it saved us a lot of very expensive creative time and other associated resources.
  • Positive impact was immediate as we were immediately aware of where our sites could be much better optimized and we are able to A/B test very quickly, and take immediate action on those results.
  • Remember, the #1 objective to metrics is to understand the behaviors they represent. Simply capturing reporting isn't good enough. Test, measure, analyze....rinse and repeat.
Jackie Bassett profile photo

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Marketing Cloud Editions & Modules

Additional Pricing Details

SeoSamba for Wordpress Enterprise

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$125*

* pages

SeoSamba for Wordpress Enterprise Editions & Modules

Edition
SeoSamba for WordPress Webmaster$0
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Adobe Marketing Cloud
    9.2
    SeoSamba for Wordpress Enterprise
    10.0

    Likelihood to Renew

    Adobe Marketing Cloud
    6.5
    SeoSamba for Wordpress Enterprise

    Add comparison