What users are saying about

Sitecore

Top Rated
104 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Sitecore

Top Rated
104 Ratings
Score 7.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.
Gitai Ben-Ammi profile photo

Sitecore

Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
No photo available

Feature Rating Comparison

Security

Adobe Marketing Cloud
Sitecore
8.0
Role-based user permissions
Adobe Marketing Cloud
Sitecore
8.0

Platform & Infrastructure

Adobe Marketing Cloud
Sitecore
7.4
API
Adobe Marketing Cloud
Sitecore
7.8
Internationalization / multi-language
Adobe Marketing Cloud
Sitecore
6.9

Web Content Creation

Adobe Marketing Cloud
Sitecore
6.9
WYSIWYG editor
Adobe Marketing Cloud
Sitecore
6.6
Code quality / cleanliness
Adobe Marketing Cloud
Sitecore
6.9
Admin section
Adobe Marketing Cloud
Sitecore
6.8
Page templates
Adobe Marketing Cloud
Sitecore
6.5
Library of website themes
Adobe Marketing Cloud
Sitecore
7.5
Mobile optimization / responsive design
Adobe Marketing Cloud
Sitecore
7.1
Publishing workflow
Adobe Marketing Cloud
Sitecore
7.5
Form generator
Adobe Marketing Cloud
Sitecore
6.6

Web Content Management

Adobe Marketing Cloud
Sitecore
7.1
Content taxonomy
Adobe Marketing Cloud
Sitecore
8.1
SEO support
Adobe Marketing Cloud
Sitecore
7.5
Bulk management
Adobe Marketing Cloud
Sitecore
8.0
Availability / breadth of extensions
Adobe Marketing Cloud
Sitecore
5.4
Community / comment management
Adobe Marketing Cloud
Sitecore
6.4

Pros

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
No photo available
  • Customer Profiles - the ability to identify key features on the site and flag those interactions to tie customer visits back to specific persona types.
  • Lead Scoring - the ability to establish a funnel for leads and use this funnel to assign a score or qualification within the sales funnel.
  • Personalization - the ability to tailor experiences to unique customer segments based on their needs, identifiying and optimizing the experience in real-time.
No photo available

Cons

  • More training videos on updates.
Richard Longo profile photo
  • Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
  • You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
  • Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
Laxmi Srinivas Samayamantri profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Sitecore9.0
Based on 9 answers
They are making huge investments in R&D and every version of the product greatly improves our ability to do digital marketing across channels.
Chris Spears, CMTO profile photo

Usability

No score
No answers yet
No answers on this topic
Sitecore7.3
Based on 4 answers
We have a large number of customers using the system and they all rave about how easy it is compared to the previous platform they had in place.
Chris Spears, CMTO profile photo

Support

No score
No answers yet
No answers on this topic
Sitecore9.1
Based on 2 answers
We have never had an issue go unresolved. They handle issues quickly and efficiently.
Chris Spears, CMTO profile photo

Online Training

No score
No answers yet
No answers on this topic
Sitecore10.0
Based on 1 answer
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Sitecore9.1
Based on 2 answers
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Chris Spears, CMTO profile photo

Alternatives Considered

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
No photo available
Based on my perspective these are the main reasons for choosing Sitecore over others.
  • It is a one-stop shop for all customer engagement platforms with a lot of developer communities over the web.
  • It is a .NET based platform as there are a lot of .Net developers in the market.
  • Availability of Sitecore accelerators which enables to go to market quickly.
  • Automated deployments supported across environments using TFS for code and other tools like TDS, Unicorn etc., for content deployments
Laxmi Srinivas Samayamantri profile photo

Return on Investment

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
Richard Longo profile photo
  • Better digital visitor tracking
  • Better data saved into our CRM from our lead generations efforts
  • Better 1-1 marketing on our digital channels (email and web)
Chris Spears, CMTO profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sitecore

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details