What users are saying about

Skyword

7 Ratings

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

Skyword

7 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a sizable budget and the ability to oversee both marketing and web development teams, Adobe might be right for you. If you only oversee marketers, you will not be able to get the full value out of the tool. Plus, if it's out of your price range or at the very top, you won't be able to do some of the custom set up that might be needed.
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Skyword

SkyWord is well-suited for companies beginning or increasing their content marketing initiative. Companies with a more sophisticated content marketing approach or who have their own content platform or use another vendor's platform may encounter some issues.In general, SkyWord has proven to be an adaptable company that I believe most brands could find a lot of value from.
Andrew Reinbold profile photo

Feature Rating Comparison

Content Publishing

Adobe Marketing Cloud
Skyword
8.2
Content hub
Adobe Marketing Cloud
Skyword
8.5
Content distribution
Adobe Marketing Cloud
Skyword
8.6
Content promotion
Adobe Marketing Cloud
Skyword
7.5

Content Reporting & Analytics

Adobe Marketing Cloud
Skyword
8.6
Closed-loop tracking and reporting
Adobe Marketing Cloud
Skyword
8.1
Content performance analytics
Adobe Marketing Cloud
Skyword
9.1

Pros

  • personalized marketing through a clear and complete understanding of how all marketing channels are working together
  • visualized customer experience, showing marketing efforts and customer reactions
  • marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting
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  • Creating a lot of content quickly and efficiently
  • Identifying new and important topics and content areas to explore
  • Providing timely and helpful account service
Andrew Reinbold profile photo

Cons

  • Implementation and activation still requires high level of expertise
  • Reporting and analysis can be cumbersome and inflexible
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  • They run all content through their platform, which could use a UX upgrade and also they should consider not requiring clients to use their proprietary platform at all times
  • They should improve capability with apps/mobile
Andrew Reinbold profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
No score
No answers yet
No answers on this topic

Support

No score
No answers yet
No answers on this topic
Skyword10.0
Based on 1 answer
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
Olin Graczyk profile photo

Alternatives Considered

As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
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SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
Andrew Reinbold profile photo

Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
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  • They've helped us drive a lot of traffic to our content and demonstrated positive engagement metrics
  • They've improved our thought leadership standing and made a measurable difference in our brand affinity measures
Andrew Reinbold profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Skyword

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details