What users are saying about
7 Ratings
84 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Skyword

SkyWord is well-suited for companies beginning or increasing their content marketing initiative. Companies with a more sophisticated content marketing approach or who have their own content platform or use another vendor's platform may encounter some issues.In general, SkyWord has proven to be an adaptable company that I believe most brands could find a lot of value from.
Andrew Reinbold profile photo

Feature Rating Comparison

Content Publishing

Adobe Marketing Cloud
Skyword
8.2
Content hub
Adobe Marketing Cloud
Skyword
8.5
Content distribution
Adobe Marketing Cloud
Skyword
8.5
Content promotion
Adobe Marketing Cloud
Skyword
7.5

Content Reporting & Analytics

Adobe Marketing Cloud
Skyword
8.5
Closed-loop tracking and reporting
Adobe Marketing Cloud
Skyword
8.1
Content performance analytics
Adobe Marketing Cloud
Skyword
9.0

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo
  • Creating a lot of content quickly and efficiently
  • Identifying new and important topics and content areas to explore
  • Providing timely and helpful account service
Andrew Reinbold profile photo

Cons

  • The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
  • Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
Luiz Lai profile photo
  • No current cons or issues with their services and platform.
Olin Graczyk profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
No score
No answers yet
No answers on this topic

Support

No score
No answers yet
No answers on this topic
Skyword10.0
Based on 1 answer
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
Olin Graczyk profile photo

Alternatives Considered

As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the outputs, they should not invest in either and focus on that.
No photo available
SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
Andrew Reinbold profile photo

Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
No photo available
  • Significant month-over-month organic traffic growth
  • Elevated click-through rates from email marketing
  • Increases in site visits from social
Olin Graczyk profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Skyword

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details