What users are saying about
55 Ratings
84 Ratings
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Score 8 out of 101
55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Uberflip

For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Shane Adair profile photo

Feature Rating Comparison

Content Creation

Adobe Marketing Cloud
Uberflip
7.1
Ideation
Adobe Marketing Cloud
Uberflip
7.8
Approval workflows
Adobe Marketing Cloud
Uberflip
7.2
Content collaboration
Adobe Marketing Cloud
Uberflip
8.0
Content calendar
Adobe Marketing Cloud
Uberflip
4.8
Network for content licensing/production
Adobe Marketing Cloud
Uberflip
7.7

Content Publishing

Adobe Marketing Cloud
Uberflip
9.0
Content hub
Adobe Marketing Cloud
Uberflip
9.7
Forms / Gated content
Adobe Marketing Cloud
Uberflip
8.1
Embedded CTAs
Adobe Marketing Cloud
Uberflip
8.7
Content distribution
Adobe Marketing Cloud
Uberflip
9.9
Content promotion
Adobe Marketing Cloud
Uberflip
9.9
Content automation
Adobe Marketing Cloud
Uberflip
7.5

Content Reporting & Analytics

Adobe Marketing Cloud
Uberflip
8.1
Audience profiling and targeting
Adobe Marketing Cloud
Uberflip
8.9
Closed-loop tracking and reporting
Adobe Marketing Cloud
Uberflip
8.0
Content performance analytics
Adobe Marketing Cloud
Uberflip
9.3
Campaign optimization dashboard
Adobe Marketing Cloud
Uberflip
7.4
Competitive analytics
Adobe Marketing Cloud
Uberflip
6.9

Pros

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi profile photo
  • Uberflip allows for customization of how your content is set-up and presented to site visitors.
  • Uberflip allows us to serve relevant content on pages related to the subject the client is exploring as well as the AI serving up content before a client leaves a page.
  • We can gate our content and then let our other martech stack products get involved in continual messaging related to what the lead showed interest in.
Shane Adair profile photo

Cons

  • The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
  • Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
Luiz Lai profile photo
  • At this point I have not found anything that I can say needs improvement or is missing.
Shane Adair profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
Uberflip9.8
Based on 7 answers
Uberfllip always seems to be trying to improve features, integrations, look and feel and they are seriously committed to taking feature requests and acting upon them incredibly fast. For example, I had an issue with the ebook thumbnails when I initially launched, which required resizing and fixing each of them manually versus the Hub pulling a good image automatically. They saw what I was trying to do and the problem with it, and corrected the image problem in less than two weeks. They realized people were uploading documents of all sorts of sizes and we have some unique sizing for our eBooks from square to post card to landscape. In addition to innovation, the Hub has now become and integral part of our website, and we'd be hard pressed to create something as good looking and functional and easy to use as Uberflip
Audrey Dalton profile photo

Usability

No score
No answers yet
No answers on this topic
Uberflip8.2
Based on 6 answers
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
Stephanie Casstevens profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Uberflip9.1
Based on 2 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown profile photo

Support

No score
No answers yet
No answers on this topic
Uberflip10.0
Based on 4 answers
The support team has been great to work with. They are willing to think outside the box to get issues resolved. Our questions get answered quickly and accurately.
Eric Dickmann profile photo

Online Training

No score
No answers yet
No answers on this topic
Uberflip10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens profile photo

Implementation

No score
No answers yet
No answers on this topic
Uberflip10.0
Based on 1 answer
Set up folder settings the way you want before cloning folders! Saves so much time!
Stephanie Casstevens profile photo

Alternatives Considered

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
No photo available
There isn't really a big competitor for Uberflip so it was a fairly simple research process.
Brittany Grant profile photo

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
No photo available
  • Saved time can be spent on other projects. I estimate our fastest team members save about 45 minutes per asset they create and for those that are less tech savvy Uberflip saves them 2+ hours per asset.
  • Marketers feel more independent and have a deeper sense of control of their world. They no longer have to wait for a 5 pm deploy and we can make edits, corrections and updates immediately.
  • Now our dev team has dozens of hours per week that they can focus on back end fixes, site speed, user experience, etc. The dev team isn't slowed down by spelling errors that should have been caught before a deploy.
Logan Mallory profile photo

Screenshots

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Uberflip

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details