Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Hootsuite
Score 7.9 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month Starts at 1 user, 5 social accounts
Pricing
Adobe Marketo EngageHootsuite
Editions & Modules
Growth
Pricing based on database size.
per month
Select
Pricing based on database size.
per month
Prime
Pricing based on database size.
per month
Ultimate
Pricing based on database size.
per month
Standard
$99
per month (billed annually) Starts at 1 user, 5 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Offerings
Pricing Offerings
Adobe Marketo EngageHootsuite
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
Adobe Marketo EngageHootsuite
Considered Both Products
Adobe Marketo Engage
Chose Adobe Marketo Engage
Our client has already used the market and we have done automation using this system. And, then, we offered a ready-made solution to our other clients.
Chose Adobe Marketo Engage
My team did research and a comparison when it came to choosing the marketing automation engine that would best work for us. I was not a part of this process, so I am not able to specifically answer why. However, I do know that Marketo outranked competitors in terms of features …
Chose Adobe Marketo Engage
The integrations won us over.
Hootsuite
Chose Hootsuite
We actually use Oktopost too. HootSuite is solid for team integration which is why we continue to use it. Frankly, it's easier to show people how to use. Oktopost takes some training, though once you get things rolling and understand the back end, it's fantastic. I foresee …
Chose Hootsuite
I've never used another product comparable to Hootsuite.
Features
Adobe Marketo EngageHootsuite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Marketo Engage
7.9
1021 Ratings
4% above category average
Hootsuite
-
Ratings
WYSIWYG email editor8.1929 Ratings00 Ratings
Dynamic content7.6904 Ratings00 Ratings
Ability to test dynamic content7.5883 Ratings00 Ratings
Landing pages7.6946 Ratings00 Ratings
A/B testing8.0931 Ratings00 Ratings
Mobile optimization7.6901 Ratings00 Ratings
Email deliverability reporting7.9988 Ratings00 Ratings
List management8.1985 Ratings00 Ratings
Triggered drip sequences8.2894 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Marketo Engage
8.0
987 Ratings
3% above category average
Hootsuite
-
Ratings
Lead nurturing automation8.4960 Ratings00 Ratings
Lead scoring and grading8.1936 Ratings00 Ratings
Data quality management7.7935 Ratings00 Ratings
Automated sales alerts and tasks7.7885 Ratings00 Ratings
Lead segmentation and distribution8.22 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Marketo Engage
7.7
914 Ratings
3% above category average
Hootsuite
-
Ratings
Calendaring7.5738 Ratings00 Ratings
Event/webinar marketing7.9872 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Marketo Engage
7.2
575 Ratings
4% below category average
Hootsuite
-
Ratings
Social sharing and campaigns7.1566 Ratings00 Ratings
Social profile integration7.2375 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Marketo Engage
7.3
987 Ratings
0% below category average
Hootsuite
-
Ratings
Dashboards7.2929 Ratings00 Ratings
Standard reports7.5967 Ratings00 Ratings
Custom reports7.2921 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Marketo Engage
7.9
979 Ratings
6% above category average
Hootsuite
-
Ratings
API8.0846 Ratings00 Ratings
Role-based workflow & approvals7.8719 Ratings00 Ratings
Customizability7.4868 Ratings00 Ratings
Integration with Salesforce.com8.4842 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.7296 Ratings00 Ratings
Integration with SugarCRM7.2195 Ratings00 Ratings
Third-party software integrations8.62 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Hootsuite
6.4
293 Ratings
17% below category average
Boolean keyword searches00 Ratings5.9195 Ratings
Filtering out noise/spam00 Ratings5.5203 Ratings
Sentiment analysis00 Ratings6.3199 Ratings
Broad channel coverage00 Ratings7.8270 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Hootsuite
7.6
408 Ratings
6% below category average
Content planning and scheduling00 Ratings8.7407 Ratings
Audience targeting00 Ratings6.9279 Ratings
Content optimization00 Ratings7.2332 Ratings
Workflow management00 Ratings7.7344 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Hootsuite
7.3
327 Ratings
10% below category average
Automated routing and prioritization00 Ratings6.8235 Ratings
Customer interaction histories00 Ratings7.1253 Ratings
Bulk actions00 Ratings7.9282 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Hootsuite
7.0
310 Ratings
9% below category average
Lead generation00 Ratings6.3185 Ratings
Content marketing00 Ratings8.0277 Ratings
Paid media management00 Ratings6.6187 Ratings
Campaigns and promotions00 Ratings7.2237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Hootsuite
8.5
401 Ratings
2% above category average
Twitter00 Ratings8.2362 Ratings
Facebook00 Ratings9.0384 Ratings
LinkedIn00 Ratings8.3336 Ratings
Google+00 Ratings8.960 Ratings
Instagram00 Ratings8.7340 Ratings
Pinterest00 Ratings8.2168 Ratings
YouTube00 Ratings8.0158 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Hootsuite
7.8
329 Ratings
1% above category average
Campaign success analytics00 Ratings7.9304 Ratings
Real-time tracking00 Ratings7.6304 Ratings
Competitor analysis00 Ratings7.9206 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adobe Marketo Engage
-
Ratings
Hootsuite
7.7
335 Ratings
4% below category average
Role-based user permissions & privileges00 Ratings8.4284 Ratings
Mobile access00 Ratings7.0307 Ratings
Best Alternatives
Adobe Marketo EngageHootsuite
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Vbout
Vbout
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
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Score 9.4 out of 10
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User Ratings
Adobe Marketo EngageHootsuite
Likelihood to Recommend
8.4
(1192 ratings)
8.0
(469 ratings)
Likelihood to Renew
4.9
(147 ratings)
9.0
(89 ratings)
Usability
5.0
(99 ratings)
8.3
(108 ratings)
Availability
9.0
(25 ratings)
9.8
(21 ratings)
Performance
9.0
(30 ratings)
9.8
(19 ratings)
Support Rating
8.6
(92 ratings)
7.0
(263 ratings)
In-Person Training
10.0
(12 ratings)
6.0
(1 ratings)
Online Training
6.7
(29 ratings)
9.0
(17 ratings)
Implementation Rating
10.0
(37 ratings)
8.0
(39 ratings)
Configurability
6.0
(6 ratings)
7.2
(3 ratings)
Contract Terms and Pricing Model
7.9
(4 ratings)
-
(0 ratings)
Ease of integration
1.1
(9 ratings)
7.7
(2 ratings)
Product Scalability
7.0
(10 ratings)
8.1
(3 ratings)
Professional Services
9.4
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(7 ratings)
8.8
(3 ratings)
Vendor pre-sale
8.2
(6 ratings)
8.3
(18 ratings)
User Testimonials
Adobe Marketo EngageHootsuite
Likelihood to Recommend
Adobe
If you are looking to, you're looking to scale up your lead gen work. Adobe Marketo was a very good tool for that. You're looking to deliver leads to a sales team from marketing campaigns. It's a very good tool for that. It runs everything we do on the marketing side and I think a small lead gen team or a very large one could use an equally well.
Read full review
Hootsuite
Hootsuite is best suited for organizations with less team members & loads of work to be done. The scheduling comes handy with such tools as it takes a lot of bandwidth of a person when posts have to be posted manually. It is less appropriate if a team member has bandwidth for daily posting.
Read full review
Pros
Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
Read full review
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Cons
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
Hootsuite
  • One thing that's frustrating is when trying to change the date/time and having to go into each individual post to update it is a lot. With other calendar tools, you are able to drag and drop the post in the time you want it OR there is a pop up that allows you to change the date/time without having to go into editing the actual post.
  • It would be nice to have different calendar tabs for different brands. Instead of seeing all the brands scheduled posts on one calendar.
  • There needs to be a content library to house all the creative files so it's easier to choose and upload.
Read full review
Likelihood to Renew
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Read full review
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Usability
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Read full review
Hootsuite
Hootsuite is a powerful and versatile social media management platform that streamlines scheduling, engagement, and analytics. However, there is room for improvement in user interface intuitiveness, pricing accessibility, and advanced analytics customization. Enhancing these aspects could further elevate its value and overall user experience.
Read full review
Reliability and Availability
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Read full review
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Performance
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Read full review
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Support Rating
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Read full review
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
In-Person Training
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Read full review
Hootsuite
Very easy to teach and learn
Read full review
Online Training
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Read full review
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Implementation Rating
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Read full review
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Alternatives Considered
Adobe
Adobe Marketo Engage is one of the best email sending platforms I have worked with, because there is so much you can do on a lead scoring area and also then connect this to other platforms such as Salesforce. It allows for seamless reporting and working alongside sales colleagues. We chose Adobe Marketo Engage because it allows for more sophisticated audience segmentation and management of ongoing large scale nurture flows across a number of complex criteria.
Read full review
Hootsuite
With Meta Business Manager, you are limited to posting on Facebook and Instagram. Whereas with Hootsuite, you do not have these limitations and can post beyond these two platforms. I do enjoy using Meta Business Manager. It has some of the same features as Hootsuite and there's no cost in using their social posting features. They also provide analytics as well. But since they are limited platform-wise on where you can post we kept Hootsuite.
Read full review
Contract Terms and Pricing Model
Adobe
The total cost is a little bit higher than we expected.
Read full review
Hootsuite
No answers on this topic
Scalability
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Read full review
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Return on Investment
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
Read full review
Hootsuite
  • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
  • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
Read full review
ScreenShots

Adobe Marketo Engage Screenshots

Screenshot of the Contact Timeline in Adobe Marketo EngageScreenshot of the Audience Feature in Adobe Marketo EngageScreenshot of Progressive Profiling in Adobe Marketo EngageScreenshot of the Insights Dashboard in Adobe Marketo EngageScreenshot of Sources in Adobe Marketo EngageScreenshot of Metrics in Adobe Marketo Engage

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.