What users are saying about

AdRoll

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73 Ratings
29 Ratings
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Score 7.4 out of 101

AdRoll

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73 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
AdRoll
7.5
Data Transfer
Adobe Media Optimizer
AdRoll
7.7
DSP integration
Adobe Media Optimizer
AdRoll
7.4

Ad Campaigns

Adobe Media Optimizer
AdRoll
7.9
Ad campaign creation
Adobe Media Optimizer
AdRoll
8.2
Ad deployment
Adobe Media Optimizer
AdRoll
8.4
Display advertising
Adobe Media Optimizer
AdRoll
8.3
Ad display and retargeting segmentation
Adobe Media Optimizer
AdRoll
8.1
Sequence targeting
Adobe Media Optimizer
AdRoll
6.4

Ad Reporting & Analytics

Adobe Media Optimizer
AdRoll
7.0
Ad dashboards
Adobe Media Optimizer
AdRoll
7.6
Ad performance reports
Adobe Media Optimizer
AdRoll
7.4
Ad conversion tracking
Adobe Media Optimizer
AdRoll
6.5
Ad attribution reporting
Adobe Media Optimizer
AdRoll
6.8
Cross-channel ad management
Adobe Media Optimizer
AdRoll
7.4
Ad forecasting and optimization
Adobe Media Optimizer
AdRoll
6.1

Pros

  • Clear view of marketing campaigns performance across multiple channels.
No photo available
  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo

Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available
  • When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
No photo available

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • Easily adaptable ads have allowed us to get the highest ROI.
  • Platform allows us to reach the most customers in the most locations. Again, providing a strong ROI.
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details