What users are saying about
Top Rated
74 Ratings
29 Ratings
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Score 7.5 out of 101
Top Rated
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
AdRoll
7.6
Data Transfer
Adobe Media Optimizer
AdRoll
7.8
DSP integration
Adobe Media Optimizer
AdRoll
7.5

Ad Campaigns

Adobe Media Optimizer
AdRoll
8.1
Ad campaign creation
Adobe Media Optimizer
AdRoll
8.2
Ad deployment
Adobe Media Optimizer
AdRoll
8.6
Display advertising
Adobe Media Optimizer
AdRoll
8.5
Ad display and retargeting segmentation
Adobe Media Optimizer
AdRoll
8.2
Sequence targeting
Adobe Media Optimizer
AdRoll
6.9

Ad Reporting & Analytics

Adobe Media Optimizer
AdRoll
7.0
Ad dashboards
Adobe Media Optimizer
AdRoll
7.5
Ad performance reports
Adobe Media Optimizer
AdRoll
7.4
Ad conversion tracking
Adobe Media Optimizer
AdRoll
6.6
Ad attribution reporting
Adobe Media Optimizer
AdRoll
6.9
Cross-channel ad management
Adobe Media Optimizer
AdRoll
7.4
Ad forecasting and optimization
Adobe Media Optimizer
AdRoll
6.2

Pros

  • Clear view of marketing campaigns performance across multiple channels.
No photo available
  • Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
  • I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
  • Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
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Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
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  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo

Return on Investment

  • Hard to tell.
No photo available
  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details