What users are saying about
29 Ratings
30 Ratings
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Score 7.6 out of 101
29 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

AppNexus

AppNexus is perfect as a DSP. It is great for programmatic advertising and buying. As a buyer, it is easy to use and the support from the customer services team has been mostly great. Header bidding is a great tool too which has helped combat any viewability issues we encounter
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
AppNexus
6.2
Data Transfer
Adobe Media Optimizer
AppNexus
5.7
DSP integration
Adobe Media Optimizer
AppNexus
6.7

Ad Campaigns

Adobe Media Optimizer
AppNexus
6.3
Ad campaign creation
Adobe Media Optimizer
AppNexus
5.7
Ad deployment
Adobe Media Optimizer
AppNexus
5.7
Display advertising
Adobe Media Optimizer
AppNexus
7.0
Ad display and retargeting segmentation
Adobe Media Optimizer
AppNexus
7.0
Sequence targeting
Adobe Media Optimizer
AppNexus
6.3

Ad Reporting & Analytics

Adobe Media Optimizer
AppNexus
7.0
Ad dashboards
Adobe Media Optimizer
AppNexus
6.5
Ad performance reports
Adobe Media Optimizer
AppNexus
6.2
Ad conversion tracking
Adobe Media Optimizer
AppNexus
7.3
Ad attribution reporting
Adobe Media Optimizer
AppNexus
7.3
Cross-channel ad management
Adobe Media Optimizer
AppNexus
7.3
Ad forecasting and optimization
Adobe Media Optimizer
AppNexus
7.1

Pros

Adobe Media Optimizer

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
No photo available

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Cons

Adobe Media Optimizer

  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
Benjamin Cornejo profile photo

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
No photo available

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Reliability and Availability

Adobe Media Optimizer

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Performance

Adobe Media Optimizer

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Support

Adobe Media Optimizer

Adobe Media Optimizer 3.0
Based on 3 answers
The reason being that support is extremely hard to reach, after the initial training period was over support became much harder to get from Adobe Media Optimizer's customer service agents which no one wants to deal with and we had to wait a long time for many inquiries to get answered
No photo available

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Online Training

Adobe Media Optimizer

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

AppNexus

AppNexus 5.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Adobe Media Optimizer

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo

AppNexus

AppNexus is a different kind of DSP. They put a lot of focus on taking care of their ecosystem, they are very restrictive in which kind of ads you can serve there. They audit all of the creatives, and that's why they never have issues with fraud and are good for branding campaigns. The other DSPs generally are cheaper and oriented towards performance, and you may encounter shady issues by running there.
No photo available

Scalability

Adobe Media Optimizer

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Return on Investment

Adobe Media Optimizer

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available

AppNexus

  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
No photo available

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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