What users are saying about

AppNexus

25 Ratings

Adobe Media Optimizer

29 Ratings
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Score 7.3 out of 101

AppNexus

25 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

Adobe Media Optimizer is suited for industries that need high levels of security. This is perfect for industries like pharmaceuticals and the marketing behind them.
Evan M. Stoskopf, MBA profile photo

AppNexus

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
AppNexus
3.3
Data Transfer
Adobe Media Optimizer
AppNexus
3.0
DSP integration
Adobe Media Optimizer
AppNexus
3.6

Ad Campaigns

Adobe Media Optimizer
AppNexus
5.1
Ad campaign creation
Adobe Media Optimizer
AppNexus
5.4
Ad deployment
Adobe Media Optimizer
AppNexus
5.0
Display advertising
Adobe Media Optimizer
AppNexus
5.0
Ad display and retargeting segmentation
Adobe Media Optimizer
AppNexus
5.0
Sequence targeting
Adobe Media Optimizer
AppNexus
5.0

Ad Reporting & Analytics

Adobe Media Optimizer
AppNexus
5.2
Ad dashboards
Adobe Media Optimizer
AppNexus
5.0
Ad performance reports
Adobe Media Optimizer
AppNexus
5.0
Ad conversion tracking
Adobe Media Optimizer
AppNexus
4.5
Ad attribution reporting
Adobe Media Optimizer
AppNexus
4.5
Cross-channel ad management
Adobe Media Optimizer
AppNexus
4.6
Ad forecasting and optimization
Adobe Media Optimizer
AppNexus
8.0

Pros

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
Evan M. Stoskopf, MBA profile photo
  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
No photo available

Cons

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
Evan M. Stoskopf, MBA profile photo
  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
AppNexus4.0
Based on 6 answers
The UI is well-rounded and easy to find previously delivered campaigns if you need to refer back to campaigns in the past. Even the creatives stay
No photo available

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Performance

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Online Training

No score
No answers yet
No answers on this topic
AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
AppNexus5.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo

Scalability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Evan M. Stoskopf, MBA profile photo
  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details