Adobe Advertising Cloud vs. AppNexus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
AppNexus
Score 8.9 out of 10
N/A
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A
Pricing
Adobe Advertising CloudAppNexus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudAppNexus
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Advertising CloudAppNexus
Top Pros
Top Cons
Features
Adobe Advertising CloudAppNexus
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.7
8 Ratings
10% below category average
AppNexus
8.5
8 Ratings
14% above category average
Data Transfer6.98 Ratings8.06 Ratings
DSP integration6.58 Ratings9.08 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.0
9 Ratings
26% below category average
AppNexus
8.0
8 Ratings
2% above category average
Ad campaign creation7.19 Ratings8.08 Ratings
Ad deployment7.19 Ratings9.07 Ratings
Display advertising4.99 Ratings7.07 Ratings
Ad display and retargeting segmentation5.49 Ratings8.07 Ratings
Sequence targeting5.48 Ratings8.07 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.9
9 Ratings
12% below category average
AppNexus
8.2
9 Ratings
5% above category average
Ad dashboards6.39 Ratings9.09 Ratings
Ad performance reports6.09 Ratings7.09 Ratings
Ad conversion tracking7.57 Ratings8.08 Ratings
Ad attribution reporting6.78 Ratings8.08 Ratings
Cross-channel ad management7.88 Ratings9.08 Ratings
Ad forecasting and optimization7.38 Ratings8.08 Ratings
Best Alternatives
Adobe Advertising CloudAppNexus
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Google Marketing Platform
Google Marketing Platform
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudAppNexus
Likelihood to Recommend
7.4
(16 ratings)
8.0
(16 ratings)
Likelihood to Renew
1.8
(2 ratings)
4.0
(6 ratings)
Usability
9.0
(1 ratings)
5.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
3.3
(4 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
2.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
5.0
(1 ratings)
Configurability
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
Product Scalability
-
(0 ratings)
5.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.0
(1 ratings)
User Testimonials
Adobe Advertising CloudAppNexus
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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AppNexus
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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AppNexus
  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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AppNexus
  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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AppNexus
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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AppNexus
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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Reliability and Availability
Adobe
No answers on this topic
AppNexus
I've never had any problems with appnexus - the software is always available
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Performance
Adobe
No answers on this topic
AppNexus
Yes, everything works great in that sense
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Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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AppNexus
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Online Training
Adobe
No answers on this topic
AppNexus
Online training are not user friendly and not easy to understand
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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AppNexus
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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AppNexus
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
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Scalability
Adobe
No answers on this topic
AppNexus
Because it's a great DSP but not the best
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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AppNexus
  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
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ScreenShots