What users are saying about

Autopilot

13 Ratings

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Autopilot

13 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Autopilot

It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.
Quentin Aisbett profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Media Optimizer
Autopilot
8.3
WYSIWYG email editor
Adobe Media Optimizer
Autopilot
8.9
Dynamic content
Adobe Media Optimizer
Autopilot
7.1
Ability to test dynamic content
Adobe Media Optimizer
Autopilot
8.0
A/B testing
Adobe Media Optimizer
Autopilot
8.0
Mobile optimization
Adobe Media Optimizer
Autopilot
9.0
Email deliverability
Adobe Media Optimizer
Autopilot
9.0
List management
Adobe Media Optimizer
Autopilot
7.4
Triggered drip sequences
Adobe Media Optimizer
Autopilot
9.0

Lead Management

Adobe Media Optimizer
Autopilot
6.9
Lead nurturing
Adobe Media Optimizer
Autopilot
8.4
Data quality management
Adobe Media Optimizer
Autopilot
6.1
Automated sales alerts and tasks
Adobe Media Optimizer
Autopilot
6.1

Campaign Management

Adobe Media Optimizer
Autopilot
9.0
Event/webinar marketing
Adobe Media Optimizer
Autopilot
9.0

Social Media Marketing

Adobe Media Optimizer
Autopilot
7.0
Social profile integration
Adobe Media Optimizer
Autopilot
7.0

Reporting & Analytics

Adobe Media Optimizer
Autopilot
7.0
Dashboards
Adobe Media Optimizer
Autopilot
7.0
Standard reports
Adobe Media Optimizer
Autopilot
7.0

Platform & Infrastructure

Adobe Media Optimizer
Autopilot
8.4
API
Adobe Media Optimizer
Autopilot
9.0
Customizability
Adobe Media Optimizer
Autopilot
7.1
Integration with Salesforce.com
Adobe Media Optimizer
Autopilot
9.0

Pros

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo
  • It has entry-level pricing
  • It's easy to use and set-up
  • Its heads-up feature is a great alternative to simple lead-gen forms
Quentin Aisbett profile photo

Cons

  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo
  • Modifications to live, existing programs can be a little tricky. Versioning would be nice.
  • Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
  • Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former products at the time we used them was nowhere as flexible and user-friendly. We use Zapier all the time, and this integration is a massive asset for Autopilot.
Quentin Aisbett profile photo

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Evan M. Stoskopf, MBA profile photo
  • The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Media Optimizer More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information