What users are saying about
14 Ratings
29 Ratings
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Score 7.5 out of 101
14 Ratings
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Score 8.7 out of 101

Likelihood to Recommend

Adobe Media Optimizer

If you don't have a data science department to figure it out, Adobe Media Optimizer could be a good fit.
No photo available

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Basis DSP
9.1
Data Transfer
Adobe Media Optimizer
Basis DSP
8.4
DSP integration
Adobe Media Optimizer
Basis DSP
9.8

Ad Campaigns

Adobe Media Optimizer
Basis DSP
9.0
Ad campaign creation
Adobe Media Optimizer
Basis DSP
9.8
Ad deployment
Adobe Media Optimizer
Basis DSP
9.2
Display advertising
Adobe Media Optimizer
Basis DSP
9.5
Ad display and retargeting segmentation
Adobe Media Optimizer
Basis DSP
9.3
Sequence targeting
Adobe Media Optimizer
Basis DSP
7.4

Ad Reporting & Analytics

Adobe Media Optimizer
Basis DSP
7.7
Ad dashboards
Adobe Media Optimizer
Basis DSP
7.2
Ad performance reports
Adobe Media Optimizer
Basis DSP
8.0
Ad conversion tracking
Adobe Media Optimizer
Basis DSP
8.1
Ad attribution reporting
Adobe Media Optimizer
Basis DSP
7.8
Cross-channel ad management
Adobe Media Optimizer
Basis DSP
7.8
Ad forecasting and optimization
Adobe Media Optimizer
Basis DSP
7.0

Pros

Adobe Media Optimizer

  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
Tony Guarnaccia profile photo

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright profile photo

Cons

Adobe Media Optimizer

  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo

Basis DSP

  • Can not self manage lookalike campaigns.
  • Performance view is somewhat odd to get to. I would prefer to have the Overview and Analytics tabs be combined.
Brendan McInerney profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Basis DSP

Basis DSP 10.0
Based on 1 answer
No answer on this topic is available.

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

Adobe Media Optimizer

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney profile photo

Return on Investment

Adobe Media Optimizer

  • Hard to tell.
No photo available

Basis DSP

  • Basis has fewer fees than DV360 which has generated a favorable ROAS.
  • We pay $7500 a month to use LiveRamp for DV360. We do not need to do that for Basis.
Brendan McInerney profile photo

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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