What users are saying about

Basis DSP

11 Ratings

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Basis DSP

11 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

Basis DSP

Basis DSP would be well suited for smaller programmatic buyers with short campaign lengths and clients who are not super concerned with site transparency as well as people new to the programmatic space. Centro, owners of Basis, will also try to push you into selling campaigns their way (focusing on budget-based buying) so if you have existing campaign workflows you'll likely have issues trying to adopt their product to your existing workflow.
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Basis DSP
9.0
Data Transfer
Adobe Media Optimizer
Basis DSP
9.0

Ad Campaigns

Adobe Media Optimizer
Basis DSP
8.2
Ad campaign creation
Adobe Media Optimizer
Basis DSP
8.8
Ad deployment
Adobe Media Optimizer
Basis DSP
8.7
Display advertising
Adobe Media Optimizer
Basis DSP
9.0
Ad display and retargeting segmentation
Adobe Media Optimizer
Basis DSP
8.4
Sequence targeting
Adobe Media Optimizer
Basis DSP
6.0

Ad Reporting & Analytics

Adobe Media Optimizer
Basis DSP
6.4
Ad dashboards
Adobe Media Optimizer
Basis DSP
5.7
Ad performance reports
Adobe Media Optimizer
Basis DSP
6.2
Ad conversion tracking
Adobe Media Optimizer
Basis DSP
6.4
Ad attribution reporting
Adobe Media Optimizer
Basis DSP
7.5
Cross-channel ad management
Adobe Media Optimizer
Basis DSP
7.5
Ad forecasting and optimization
Adobe Media Optimizer
Basis DSP
5.3

Pros

  • Clear view of marketing campaigns performance across multiple channels.
No photo available
  • Solid, simple real time bidding.
  • Excellent customer support.
  • Creative upload feature works well.
  • Groups campaigns in an easy to understand way.
No photo available

Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • Takes a bit to understand programmatic and to how campaigns are ran
  • Reporting could be sexier, it downloads into an Excel sheet, pretty basic
  • Insights into targeting demographics
Dallas Keefe profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Megan Schutz profile photo

Return on Investment

  • Helped reduce our CPL
  • Helped increase our leads
  • Helped provide more insights for optimizing our campaigns
Tony Guarnaccia profile photo
  • It is helpful to see current to the second ROI for each campaign
Dallas Keefe profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details