What users are saying about
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.9 out of 101
Based on 31 reviews and ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.3 out of 101
Based on 3 reviews and ratings
Likelihood to Recommend
Adobe Media Optimizer
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Feature Rating Comparison
Ad Network Integration
Adobe Media Optimizer
—
Celtra
8.5
Data Transfer
Adobe Media Optimizer
—
Celtra
8.0
DSP integration
Adobe Media Optimizer
—
Celtra
9.0
Ad Campaigns
Adobe Media Optimizer
—
Celtra
4.6
Ad campaign creation
Adobe Media Optimizer
—
Celtra
5.0
Ad deployment
Adobe Media Optimizer
—
Celtra
7.0
Display advertising
Adobe Media Optimizer
—
Celtra
7.0
Ad display and retargeting segmentation
Adobe Media Optimizer
—
Celtra
3.0
Sequence targeting
Adobe Media Optimizer
—
Celtra
1.0
Ad Reporting & Analytics
Adobe Media Optimizer
—
Celtra
10.0
Ad dashboards
Adobe Media Optimizer
—
Celtra
10.0
Ad performance reports
Adobe Media Optimizer
—
Celtra
10.0
Ad conversion tracking
Adobe Media Optimizer
—
Celtra
10.0
Ad attribution reporting
Adobe Media Optimizer
—
Celtra
10.0
Cross-channel ad management
Adobe Media Optimizer
—
Celtra
10.0
Ad forecasting and optimization
Adobe Media Optimizer
—
Celtra
10.0
Pros
Adobe Media Optimizer
- An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
- Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
- Automation for delegating many tasks that can be a hassle to accomplish.

Verified User
Manager in Marketing
Furniture Company, 11-50 employeesCeltra
- Celtra's creative preview tool works well and is a necessity
- The UI itself is easy to navigate and does not lag in terms of load time
- The search functionality works well as it should
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Cons
Adobe Media Optimizer
- High price. Although it is very functional and you can improve profit margins the product itself is expensive.
- It is complicated to use. You need a lot of time and dedication to learn how to use it.
Asesor de compras
La PolarRetail, 11-50 employees
Celtra
- It is a very click-happy environment, which means there is room for human error
- The color scheme can make it easy to loose your place
- There is no bulk editing option so task completion can be lengthy
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Likelihood to Renew
Adobe Media Optimizer
Adobe Media Optimizer 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Verified User
Employee in Marketing
Retail Company, 1001-5000 employeesUsability
Adobe Media Optimizer
Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Support
Adobe Media Optimizer
Adobe Media Optimizer 3.0
Based on 3 answers
The reason being that support is extremely hard to reach, after the initial training period was over support became much harder to get from Adobe Media Optimizer's customer service agents which no one wants to deal with and we had to wait a long time for many inquiries to get answered

Verified User
Manager in Marketing
Furniture Company, 11-50 employeesImplementation
Adobe Media Optimizer
Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Alternatives Considered
Adobe Media Optimizer
Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Director Search and Digital Advertising
Big Fish ResultsInternet, 10,001+ employees
Celtra
I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Return on Investment
Adobe Media Optimizer
- This has increased the number of clients.
- This has increased the amount of productivity and time we can spend on clients.
- This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Verified User
Program Manager in Other
Computer Software Company, 201-500 employeesCeltra
- Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
- Positive - no need for outsourcing to other creative agencies so we save more costs
- Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Pricing Details
Adobe Media Optimizer
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Celtra
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No