Adobe Media Optimizer vs Celtra

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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Feature Rating Comparison

Adobe Media Optimizer

—

Celtra

8.5

Data Transfer

—

8.0

DSP integration

—

9.0

Adobe Media Optimizer

—

Celtra

4.6

Ad campaign creation

—

5.0

Ad deployment

—

7.0

Display advertising

—

7.0

Ad display and retargeting segmentation

—

3.0

Sequence targeting

—

1.0

Adobe Media Optimizer

—

Celtra

10.0

Ad dashboards

—

10.0

Ad performance reports

—

10.0

Ad conversion tracking

—

10.0

Ad attribution reporting

—

10.0

Cross-channel ad management

—

10.0

Ad forecasting and optimization

—

10.0

Pros

Clear view of marketing campaigns performance across multiple channels.

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Verified User

Strategist in Engineering

Internet Company, 501-1000 employees

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Celtra's creative preview tool works well and is a necessity
The UI itself is easy to navigate and does not lag in terms of load time
The search functionality works well as it should

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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Cons

At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.

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Tony Guarnaccia

Director Search and Digital Advertising

Big Fish ResultsInternet, 10,001+ employees

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It is a very click-happy environment, which means there is room for human error
The color scheme can make it easy to loose your place
There is no bulk editing option so task completion can be lengthy

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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Likelihood to Renew

Adobe Media Optimizer1.8

Based on 2 answers

It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

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Usability

Adobe Media Optimizer9.0

Based on 1 answer

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

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Support

Adobe Media Optimizer7.2

Based on 2 answers

Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

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Implementation

Adobe Media Optimizer8.0

Based on 1 answer

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

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Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.

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Benjamin Cornejo

Asesor de compras

La PolarRetail, 11-50 employees

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I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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Return on Investment

Increase in the margins of spending and profit.
Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.

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Benjamin Cornejo

Asesor de compras

La PolarRetail, 11-50 employees

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Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
Positive - no need for outsourcing to other creative agencies so we save more costs
Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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