Adobe Media Optimizer vs Celtra

Likelihood to Recommend

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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Feature Rating Comparison

Adobe Media Optimizer

Celtra

Data Transfer

DSP integration

Adobe Media Optimizer

Celtra

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Adobe Media Optimizer

Celtra

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
Automation for delegating many tasks that can be a hassle to accomplish.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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Celtra's creative preview tool works well and is a necessity
The UI itself is easy to navigate and does not lag in terms of load time
The search functionality works well as it should

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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Cons

High price. Although it is very functional and you can improve profit margins the product itself is expensive.
It is complicated to use. You need a lot of time and dedication to learn how to use it.

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Benjamin Cornejo

Asesor de compras

La PolarRetail, 11-50 employees

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It is a very click-happy environment, which means there is room for human error
The color scheme can make it easy to loose your place
There is no bulk editing option so task completion can be lengthy

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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Likelihood to Renew

Adobe Media Optimizer 1.8

Based on 2 answers

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

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Verified User

Employee in Marketing

Retail Company, 1001-5000 employees

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No score

No answers yet

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Usability

Adobe Media Optimizer 9.0

Based on 1 answer

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

No answers yet

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Support

Adobe Media Optimizer 3.0

Based on 3 answers

The reason being that support is extremely hard to reach, after the initial training period was over support became much harder to get from Adobe Media Optimizer's customer service agents which no one wants to deal with and we had to wait a long time for many inquiries to get answered

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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No score

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Implementation

Adobe Media Optimizer 8.0

Based on 1 answer

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

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Jay Corcoran

Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

No answers yet

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Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.

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Tony Guarnaccia

Director Search and Digital Advertising

Big Fish ResultsInternet, 10,001+ employees

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I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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Return on Investment

This has increased the number of clients.
This has increased the amount of productivity and time we can spend on clients.
This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

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Verified User

Program Manager in Other

Computer Software Company, 201-500 employees

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Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
Positive - no need for outsourcing to other creative agencies so we save more costs
Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor

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Matthew Stein

Programmatic Trader

Havas Media GroupMarketing and Advertising, 10,001+ employees

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Likelihood to Recommend