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Top Rated
82 Ratings
29 Ratings
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Score 7.5 out of 101

Criteo Dynamic Retargeting

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Top Rated
82 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

Criteo Dynamic Retargeting

- If you have a lot of high-quality traffic without conversion, Criteo will help to engage and make them convert. - If you want to increase the turnover by new means. - If you launch a new business and you have "nice & aesthetic" products, it will be a great addition to your acquisition strategy, with good results usually, including increased brand awareness and turnover.- If you are selling visibility/notoriety to clients, Criteo is a qualitative display network and it will be well received by your clients.- I do not recommend Criteo for e-commerce businesses with very high cost. It will have a high CPA and it will be difficult to attribute conversion due to the number of marketing interactions required.
Baptiste CROENNE profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Criteo Dynamic Retargeting
6.8
Data Transfer
Adobe Media Optimizer
Criteo Dynamic Retargeting
6.4
DSP integration
Adobe Media Optimizer
Criteo Dynamic Retargeting
7.2

Ad Campaigns

Adobe Media Optimizer
Criteo Dynamic Retargeting
6.7
Ad campaign creation
Adobe Media Optimizer
Criteo Dynamic Retargeting
6.2
Ad deployment
Adobe Media Optimizer
Criteo Dynamic Retargeting
6.4
Display advertising
Adobe Media Optimizer
Criteo Dynamic Retargeting
7.2
Ad display and retargeting segmentation
Adobe Media Optimizer
Criteo Dynamic Retargeting
6.9

Ad Reporting & Analytics

Adobe Media Optimizer
Criteo Dynamic Retargeting
6.7
Ad dashboards
Adobe Media Optimizer
Criteo Dynamic Retargeting
6.8
Ad performance reports
Adobe Media Optimizer
Criteo Dynamic Retargeting
6.5
Ad conversion tracking
Adobe Media Optimizer
Criteo Dynamic Retargeting
6.5
Ad attribution reporting
Adobe Media Optimizer
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
Adobe Media Optimizer
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
Adobe Media Optimizer
Criteo Dynamic Retargeting
6.5

Pros

Adobe Media Optimizer

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo

Criteo Dynamic Retargeting

  • Great interface - easy to understand and train others to use. While some might consider the dashboard too simplistic, I found that the simplicity of the dashboard made it an easy, 5-minute endeavor to go in and tweak bids whenever needed.
  • Good customer service - particularly the set-up team worked very closely with us and was always very responsive. When we were moved over to their existing accounts team, the customer service remained top-notch, and they were quick to proactively point out things we could do to improve our results.
  • Relatively wide display network - our Criteo ads show on a variety of websites; we found that the breadth of the network was nearly as extensive as Google's display network.
No photo available

Cons

Adobe Media Optimizer

  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
Benjamin Cornejo profile photo

Criteo Dynamic Retargeting

  • I never felt Criteo account management staff was really partnering with me to make my experience as efficient as possible. I never felt that they really had the expertise to help me. Their platform was so easy and robust that I don't so much need help with that as real analysis.
  • The platform didn't really let me analyze placement and remove obvious losing placements.
Joe Preston profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo

Criteo Dynamic Retargeting

Criteo can be seen as the European market leader in retargeting but other competitors like Google or Sociomantic offer similar tools and placements. It makes sense to try out different campaigns and see what works best for you. Criteo performed very well on several campaigns we managed and provided competitive results
No photo available

Return on Investment

Adobe Media Optimizer

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo

Criteo Dynamic Retargeting

  • Yes, good results.
  • We are satisfied.
  • It' a great bet.
No photo available

Screenshots

Adobe Media Optimizer

Criteo Dynamic Retargeting

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

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