What users are saying about

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Google Tag Manager

127 Ratings
Score 9 out of 101

Add comparison

Likelihood to Recommend

Adobe Media Optimizer

Adobe Media Optimizer is suited for industries that need high levels of security. This is perfect for industries like pharmaceuticals and the marketing behind them.
Evan M. Stoskopf, MBA profile photo

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés profile photo

Feature Rating Comparison

Security

Adobe Media Optimizer
Google Tag Manager
8.9
Role-based user permissions
Adobe Media Optimizer
Google Tag Manager
8.9

Tag Management

Adobe Media Optimizer
Google Tag Manager
7.8
Tag library
Adobe Media Optimizer
Google Tag Manager
7.6
Tag variable mapping
Adobe Media Optimizer
Google Tag Manager
8.5
Ease of writing custom tags
Adobe Media Optimizer
Google Tag Manager
8.2
Rules-driven tag execution
Adobe Media Optimizer
Google Tag Manager
8.2
Tag performance monitoring
Adobe Media Optimizer
Google Tag Manager
7.1
Improved page load times
Adobe Media Optimizer
Google Tag Manager
7.6
Mobile app tagging
Adobe Media Optimizer
Google Tag Manager
7.7
Library of JavaScript extensions
Adobe Media Optimizer
Google Tag Manager
7.4

Data Management & Integrity

Adobe Media Optimizer
Google Tag Manager
8.4
Event tracking
Adobe Media Optimizer
Google Tag Manager
9.3
Mobile event tracking
Adobe Media Optimizer
Google Tag Manager
8.7
Data distribution management
Adobe Media Optimizer
Google Tag Manager
7.5
Universal data layer
Adobe Media Optimizer
Google Tag Manager
8.9
Automated error checking
Adobe Media Optimizer
Google Tag Manager
7.7

Pros

  • Clear view of marketing campaigns performance across multiple channels.
No photo available
  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
Santiago Valdés profile photo

Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • While it's nice to be able to create one tag and apply it across multiple sites or page types, sometimes it's almost too easy to do that. I've run into some situations where we were tracking pageviews in multiple properties mistakenly because the tag was too broadly applied. This is something I'd like to be able to flag more easily. In order to get the kind of granularity we require, it can be necessary to create multiple versions of the same tag, applied to different environments, which creates the possibility for error if our naming structure is not consistent.
  • Messaging is not always clear. Occasionally we'll see a message saying that a bunch of changes has been made (for example when publishing a new version), but it's not immediately clear what those changes are. It would be nice to be able to see a detailed rundown of version changes at any given time, and what pages are affected by those changes.
Ben Rubenstein profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Google Tag Manager10.0
Based on 6 answers
GTM is quickly evolving and offers round after round of feature improvements based on user feedback. It is (obviously) the platform with the closest ties to Google Analytics and other Google products such as DoubleClick.
Stéphane Hamel profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
Google Tag Manager9.5
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
Google Tag Manager9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Tag Manager7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
Google Tag Manager9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo
I have not worked enough with Adobe Analytics to provide a comparison between GTM and Adobe Analytics
Julian Estiva profile photo

Return on Investment

  • Helped reduce our CPL
  • Helped increase our leads
  • Helped provide more insights for optimizing our campaigns
Tony Guarnaccia profile photo
  • Accelerates implementation of site features and analytics.
  • Gets IT out of the way.
  • Allows for the testing of new features before launching.
  • Maintains a history of changes to the site.
  • Is an easier way for marketers to get up the learning curve on site analytics and other features.
Brian Massey profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Tag Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details