Adobe Advertising Cloud vs. Zeta Marketing Platform
Adobe Advertising Cloud vs. Zeta Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Adobe Advertising Cloud | N/A | AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics. | N/A | |
Zeta Marketing Platform | N/A | The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search… | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
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Adobe Advertising Cloud | Zeta Marketing Platform | |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Adobe Advertising Cloud | Zeta Marketing Platform | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Mautic Score 9.0 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.0 out of 10 | The Trade Desk Score 8.0 out of 10 |
Enterprises | Google Marketing Platform Score 9.0 out of 10 | Iterable Score 8.6 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Adobe Advertising Cloud | Zeta Marketing Platform | |
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Likelihood to Recommend | 7.4 (16 ratings) | 2.0 (1 ratings) |
Likelihood to Renew | 1.8 (2 ratings) | - (0 ratings) |
Usability | 9.0 (1 ratings) | - (0 ratings) |
Support Rating | 3.3 (4 ratings) | - (0 ratings) |
Implementation Rating | 8.0 (1 ratings) | - (0 ratings) |
Adobe Advertising Cloud | Zeta Marketing Platform | |
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Likelihood to Recommend | Adobe | Zeta Global |
Pros | Adobe | Zeta Global |
Cons | Adobe | Zeta Global |
Likelihood to Renew | Adobe | Zeta Global No answers on this topic |
Usability | Adobe | Zeta Global No answers on this topic |
Support Rating | Adobe | Zeta Global No answers on this topic |
Implementation Rating | Adobe | Zeta Global No answers on this topic |
Alternatives Considered | Adobe | Zeta Global |
Return on Investment | Adobe | Zeta Global |
ScreenShots |