What users are saying about
3 Ratings
29 Ratings
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Score 7.4 out of 101
3 Ratings
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Score 6.9 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Kwanzoo
6.5
Data Transfer
Adobe Media Optimizer
Kwanzoo
6.0
DSP integration
Adobe Media Optimizer
Kwanzoo
7.0

Ad Campaigns

Adobe Media Optimizer
Kwanzoo
9.0
Ad campaign creation
Adobe Media Optimizer
Kwanzoo
9.0
Ad deployment
Adobe Media Optimizer
Kwanzoo
9.0
Display advertising
Adobe Media Optimizer
Kwanzoo
9.0
Ad display and retargeting segmentation
Adobe Media Optimizer
Kwanzoo
9.0
Sequence targeting
Adobe Media Optimizer
Kwanzoo
9.0

Ad Reporting & Analytics

Adobe Media Optimizer
Kwanzoo
7.5
Ad dashboards
Adobe Media Optimizer
Kwanzoo
10.0
Ad performance reports
Adobe Media Optimizer
Kwanzoo
10.0
Ad conversion tracking
Adobe Media Optimizer
Kwanzoo
9.0
Ad attribution reporting
Adobe Media Optimizer
Kwanzoo
5.0
Cross-channel ad management
Adobe Media Optimizer
Kwanzoo
6.0
Ad forecasting and optimization
Adobe Media Optimizer
Kwanzoo
5.0

Pros

  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
Tony Guarnaccia profile photo
  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
No photo available

Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • Email campaigns
  • More available training
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo
No answers on this topic

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kwanzoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details