What users are saying about

Kwanzoo

3 Ratings

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Kwanzoo

3 Ratings
Score 6.9 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
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Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Kwanzoo
6.5
Data Transfer
Adobe Media Optimizer
Kwanzoo
6.0
DSP integration
Adobe Media Optimizer
Kwanzoo
7.0

Ad Campaigns

Adobe Media Optimizer
Kwanzoo
9.0
Ad campaign creation
Adobe Media Optimizer
Kwanzoo
9.0
Ad deployment
Adobe Media Optimizer
Kwanzoo
9.0
Display advertising
Adobe Media Optimizer
Kwanzoo
9.0
Ad display and retargeting segmentation
Adobe Media Optimizer
Kwanzoo
9.0
Sequence targeting
Adobe Media Optimizer
Kwanzoo
9.0

Ad Reporting & Analytics

Adobe Media Optimizer
Kwanzoo
7.5
Ad dashboards
Adobe Media Optimizer
Kwanzoo
10.0
Ad performance reports
Adobe Media Optimizer
Kwanzoo
10.0
Ad conversion tracking
Adobe Media Optimizer
Kwanzoo
9.0
Ad attribution reporting
Adobe Media Optimizer
Kwanzoo
5.0
Cross-channel ad management
Adobe Media Optimizer
Kwanzoo
6.0
Ad forecasting and optimization
Adobe Media Optimizer
Kwanzoo
5.0

Pros

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo
  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
No photo available

Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available
  • Email campaigns
  • More available training
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
No answers on this topic

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kwanzoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details