Adobe Advertising Cloud vs. Mapp Digital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Mapp Digital
Score 8.2 out of 10
N/A
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…N/A
Pricing
Adobe Advertising CloudMapp Digital
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudMapp Digital
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe Advertising CloudMapp Digital
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.7
8 Ratings
10% below category average
Mapp Digital
-
Ratings
Data Transfer6.98 Ratings00 Ratings
DSP integration6.58 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.0
9 Ratings
26% below category average
Mapp Digital
-
Ratings
Ad campaign creation7.19 Ratings00 Ratings
Ad deployment7.19 Ratings00 Ratings
Display advertising4.89 Ratings00 Ratings
Ad display and retargeting segmentation5.49 Ratings00 Ratings
Sequence targeting5.48 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.9
9 Ratings
12% below category average
Mapp Digital
-
Ratings
Ad dashboards6.39 Ratings00 Ratings
Ad performance reports6.09 Ratings00 Ratings
Ad conversion tracking7.57 Ratings00 Ratings
Ad attribution reporting6.78 Ratings00 Ratings
Cross-channel ad management7.88 Ratings00 Ratings
Ad forecasting and optimization7.38 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Mapp Digital
8.1
5 Ratings
1% below category average
WYSIWYG email editor00 Ratings7.85 Ratings
Dynamic content00 Ratings8.44 Ratings
Ability to test dynamic content00 Ratings8.04 Ratings
Landing pages00 Ratings8.54 Ratings
A/B testing00 Ratings9.04 Ratings
Mobile optimization00 Ratings7.35 Ratings
Email deliverability reporting00 Ratings8.85 Ratings
List management00 Ratings8.55 Ratings
Triggered drip sequences00 Ratings6.85 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Mapp Digital
8.1
5 Ratings
3% above category average
Dashboards00 Ratings8.35 Ratings
Standard reports00 Ratings8.35 Ratings
Custom reports00 Ratings7.85 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Mapp Digital
8.2
4 Ratings
3% below category average
URL Validation00 Ratings9.03 Ratings
Link Tracking00 Ratings7.73 Ratings
Image Validation00 Ratings7.84 Ratings
Inbox Display00 Ratings8.14 Ratings
Email Accessibility Tools00 Ratings8.34 Ratings
Spelling and Grammar Check00 Ratings7.84 Ratings
Spam Testing00 Ratings8.34 Ratings
Email Previews00 Ratings8.64 Ratings
Best Alternatives
Adobe Advertising CloudMapp Digital
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Google Marketing Platform
Google Marketing Platform
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
Adobe Advertising CloudMapp Digital
Likelihood to Recommend
7.4
(16 ratings)
8.0
(13 ratings)
Likelihood to Renew
1.8
(2 ratings)
7.8
(8 ratings)
Usability
9.0
(1 ratings)
1.9
(4 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
3.3
(4 ratings)
9.0
(3 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
5.0
(3 ratings)
User Testimonials
Adobe Advertising CloudMapp Digital
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Mapp Digital
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Mapp Digital
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Mapp Digital
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Mapp Digital
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
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Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Mapp Digital
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
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Performance
Adobe
No answers on this topic
Mapp Digital
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
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Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Mapp Digital
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
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Online Training
Adobe
No answers on this topic
Mapp Digital
They made sure to go through anything and everything that we wanted
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Mapp Digital
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
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Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Mapp Digital
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Mapp Digital
  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
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