What users are saying about

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Mapp Digital

13 Ratings
Score 6 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Mapp Digital

BlueHornet is an "all in one" solution for a business where they have a large database of users, but need a solid backbone for delivery and custom creative support. While companies like Message Systems allows a company to customize their solution, BlueHornet is ready to use out of the box.
Daniel Fox profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Media Optimizer
Mapp Digital
4.3
WYSIWYG email editor
Adobe Media Optimizer
Mapp Digital
7.3
Dynamic content
Adobe Media Optimizer
Mapp Digital
2.7
Ability to test dynamic content
Adobe Media Optimizer
Mapp Digital
2.7
A/B testing
Adobe Media Optimizer
Mapp Digital
4.5
Mobile optimization
Adobe Media Optimizer
Mapp Digital
3.6
Email deliverability
Adobe Media Optimizer
Mapp Digital
4.5
List management
Adobe Media Optimizer
Mapp Digital
4.5
Triggered drip sequences
Adobe Media Optimizer
Mapp Digital
4.5

Reporting & Analytics

Adobe Media Optimizer
Mapp Digital
5.8
Dashboards
Adobe Media Optimizer
Mapp Digital
7.3
Standard reports
Adobe Media Optimizer
Mapp Digital
5.5
Custom reports
Adobe Media Optimizer
Mapp Digital
4.5

Pros

  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
Tony Guarnaccia profile photo
  • Offers an easy to learn platform. Great for beginners who aren't familiar with Email Marketing to understand and master.
  • Great dynamics. Allows you to offer your subscribers very personalized messaging with ease.
  • Fantastic testing capabilities. Subject line, content, and button testing is quite flawless with this ESP.
Hannah Kennedy profile photo

Cons

  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo
  • Reporting is not as up to speed as some other ESP's. Pulling accurate reports is a manual task. Doesn't allow you to exclude test/null campaigns when exporting results.
  • Many issues with the platform, such as broken click-through reporting, automated campaign reporting, etc.
  • Far behind other ISP's are far as third-party integration. Does not allow you integrate other platforms within this ESP, or pull your statistics within MS Excel.
Hannah Kennedy profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Mapp Digital7.8
Based on 8 answers
The reporting features and cost aren't on par with some other providers out there that have very robust reporting and good price points for bulk emails.
Ben Dishler profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
Mapp Digital1.9
Based on 4 answers
Easy to use.
Ben Dishler profile photo

Performance

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
No photo available

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
Mapp Digital9.0
Based on 3 answers
Every time I emailed support I almost instantly got a response with an answer.
Ben Dishler profile photo

Online Training

No score
No answers yet
No answers on this topic
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
Mapp Digital5.0
Based on 3 answers
I wasn't part of the implementation of BH.
Ben Dishler profile photo

Alternatives Considered

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo
When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler profile photo

Return on Investment

  • We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
  • It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
  • It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
Jay Corcoran profile photo
  • Neither, It was used to send out member communications.
Ben Dishler profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details