What users are saying about
29 Ratings
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Score 7.6 out of 101
13 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey profile photo

Feature Rating Comparison

Data Collection

Adobe Media Optimizer
TerminalOne OS
7.4
Collection of first-party data
Adobe Media Optimizer
TerminalOne OS
8.9
Collection of third-party data
Adobe Media Optimizer
TerminalOne OS
5.5
Access to Third-party Data Providers
Adobe Media Optimizer
TerminalOne OS
7.9

Data Classification

Adobe Media Optimizer
TerminalOne OS
5.6
Audience taxonomy
Adobe Media Optimizer
TerminalOne OS
6.2
Tag Management
Adobe Media Optimizer
TerminalOne OS
7.5
Data Analysis Dashboard
Adobe Media Optimizer
TerminalOne OS
2.9

Ad Network Integration

Adobe Media Optimizer
TerminalOne OS
8.7
Data Transfer
Adobe Media Optimizer
TerminalOne OS
7.6
DSP integration
Adobe Media Optimizer
TerminalOne OS
9.8

DMP Analytics

Adobe Media Optimizer
TerminalOne OS
7.7
Campaign Analytics
Adobe Media Optimizer
TerminalOne OS
7.8
Audience Analytics
Adobe Media Optimizer
TerminalOne OS
7.6

Pros

Adobe Media Optimizer

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo

TerminalOne OS

  • Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
  • Optimize to different objectives
  • Listening to platform feedback and integrating it into product road map
  • Customer support is excellent
Tyler Stuckey profile photo

Cons

Adobe Media Optimizer

  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo

TerminalOne OS

  • There should be a little more information on Partner Market Place of how we can best use these partners. There are a few partners who are unknown but are valuable to a few organizational and campaign needs.
  • Furthermore, there should be a quick response from the sales team. I joined a new company this April and wanted to on-board and start an initial conversation with MediaMath. But got a delayed reply.
  • MediaMath should organize more events to mix up with partners and know them well face to face and speak/engage with them.
Namit Narain profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle profile photo

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

TerminalOne OS

No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

TerminalOne OS

No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

TerminalOne OS

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo

TerminalOne OS

NCC digital, Quantcast, Adobe Marketing Cloud for Display and Marin Software
Namit Narain profile photo

Return on Investment

Adobe Media Optimizer

  • We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
  • It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
  • It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
Jay Corcoran profile photo

TerminalOne OS

  • MediaMath provided us with a decent ROI (if I recall correctly, somewhere between $2-$5 for our holiday time period).
  • Because we were using too many vendors, MediaMath was just another step in the process and slowed us down from getting actionable items out the door quickly. The setup process for a new campaign is not easy or simple.
  • MediaMath helped us grow our new-to-file base significantly, which helped us in the long run.
Christian Schwindle profile photo

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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