What users are saying about

MyBuys

2 Ratings

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

MyBuys

2 Ratings
Score 8 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

MyBuys

Mybuys is very well suited website product recommendations. We could not integrate into the email alert messages very well or at least had difficulty integrating into our email provider.
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Pros

  • Clear view of marketing campaigns performance across multiple channels.
No photo available
  • Product recommendations
  • Cross sell and up sell
  • Product display
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Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • Order history data feeds can have more fields
  • Item level data feeds can support multipler layers of product categories
  • Integrate product reviews into your platform if you have not already so clients do not have to integrate with other vendors/tools
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Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
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Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
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Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
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Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
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Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo
We liked the review process of MyBuys, it's much easier to implement.
No photo available

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • Increase of up selling of our products from product recommendations
  • Increased leads
  • Less customer service calls on product enquiry
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Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MyBuys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details