What users are saying about
3 Ratings
29 Ratings
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Score 7.5 out of 101
3 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Media Optimizer

If you don't have a data science department to figure it out, Adobe Media Optimizer could be a good fit.
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MyBuys

Excellent recommendation engine for both site recommendations and outgoing emails. However, the cost may make it unaffordable for some smaller companies. Any eCommerce site would benefit, you just need to make sure it is scalable to your particular needs.
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Pros

Adobe Media Optimizer

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
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MyBuys

  • Personalized recommendations are great. They are able to hone in on what the customer has shown an interest in.
  • The automated email sends work well. Abandon cart/site and price drop emails all do a great job of recapturing a lost order.
  • The technical capabilities of their team are top notch.
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Cons

Adobe Media Optimizer

  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo

MyBuys

  • Customer service can be challenging in terms of response time. Once they are on your issue, they do a great job, but they can take a while to attack it.
  • Pricing is high and not what it used to be. For many years, we enjoyed a win-win revenue sharing model. Once the acquisitions and mergers happened, that all changed.
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Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
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MyBuys

No score
No answers yet
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Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

MyBuys

No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

MyBuys

No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

MyBuys

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
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MyBuys

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Return on Investment

Adobe Media Optimizer

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo

MyBuys

  • The ROI was great for many years. Once pricing changed, it has been positive, but less so than in the past.
  • Increase in customer retention is definitely positive.
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Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MyBuys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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