What users are saying about

OpenX

26 Ratings

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

OpenX

26 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

Adobe Media Optimizer is suited for industries that need high levels of security. This is perfect for industries like pharmaceuticals and the marketing behind them.
Evan M. Stoskopf, MBA profile photo

OpenX

What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users?How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
J C Mullally profile photo

Feature Rating Comparison

Ad Campaigns

Adobe Media Optimizer
OpenX
9.4
Ad campaign creation
Adobe Media Optimizer
OpenX
10.0
Ad deployment
Adobe Media Optimizer
OpenX
10.0
Display advertising
Adobe Media Optimizer
OpenX
9.0
Ad display and retargeting segmentation
Adobe Media Optimizer
OpenX
9.0
Sequence targeting
Adobe Media Optimizer
OpenX
9.0

Ad Reporting & Analytics

Adobe Media Optimizer
OpenX
8.2
Ad dashboards
Adobe Media Optimizer
OpenX
9.0
Ad performance reports
Adobe Media Optimizer
OpenX
10.0
Ad conversion tracking
Adobe Media Optimizer
OpenX
6.0
Ad attribution reporting
Adobe Media Optimizer
OpenX
8.0
Cross-channel ad management
Adobe Media Optimizer
OpenX
8.0
Ad forecasting and optimization
Adobe Media Optimizer
OpenX
8.0

Pros

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
Evan M. Stoskopf, MBA profile photo
  • Customizes reports
  • Gives detailed and accurate information
  • Is simple to use
Cassidy Ebert profile photo

Cons

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
Evan M. Stoskopf, MBA profile photo
  • Could provide full reporting information
Cassidy Ebert profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
OpenX7.0
Based on 10 answers
I would renew use of OpenX as it is a solid ad serving platform that is easy to use, install, and maintain with some great advanced features that give more control to publishers ad ops teams large or small while reducing the costs associated with managing, serving, and delivering ads from third party vendors.
Michael Grazziani profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
OpenX9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
OpenX10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
While DART is my perferred ad server, openx is a more cost efficient product and would be my next choice
No photo available

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Evan M. Stoskopf, MBA profile photo
  • Increased efficiency in buys
Joshua Franklin profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OpenX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details