What users are saying about
26 Ratings
29 Ratings
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Score 7.4 out of 101
26 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

OpenX

OpenX is well suited from anything from a small blog to a large enterprise serving millions/billions of impressions per month. Although someone with a solid understanding of the technologies and concepts involved to implement, maintain, and manage the solution is key
Michael Grazziani profile photo

Feature Rating Comparison

Ad Campaigns

Adobe Media Optimizer
OpenX
9.4
Ad campaign creation
Adobe Media Optimizer
OpenX
10.0
Ad deployment
Adobe Media Optimizer
OpenX
10.0
Display advertising
Adobe Media Optimizer
OpenX
9.0
Ad display and retargeting segmentation
Adobe Media Optimizer
OpenX
9.0
Sequence targeting
Adobe Media Optimizer
OpenX
9.0

Ad Reporting & Analytics

Adobe Media Optimizer
OpenX
8.2
Ad dashboards
Adobe Media Optimizer
OpenX
9.0
Ad performance reports
Adobe Media Optimizer
OpenX
10.0
Ad conversion tracking
Adobe Media Optimizer
OpenX
6.0
Ad attribution reporting
Adobe Media Optimizer
OpenX
8.0
Cross-channel ad management
Adobe Media Optimizer
OpenX
8.0
Ad forecasting and optimization
Adobe Media Optimizer
OpenX
8.0

Pros

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo
  • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
  • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
  • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
  • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
Michael Grazziani profile photo

Cons

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
No photo available
  • Although I do believe that OpenX was designed to scale, many of the platform's target users are running single server implementations which probably led to the silly choice of MyISAM as the default database storage engine for the MySQL tables. In multi-server setups or any installation with a significant amount of load these should be altered and optimized for InnoDB. The default storage may have changed since my last roll out of this platform but I do remember the tables needing altering before putting any significant amount of load on them.
  • In a multi-server setup sometimes problems can arise from the statistics collector and processor on the front end delivery nodes that process the ad impression data and aggregate the resulting statistics back to the master database resulting in several scenarios in which the master database can be out of sync with information collected on the delivery nodes and manual intervention is needed. However, most of these problems can be monitored and engineered for.
  • The focus of OpenX on enterprise customers serving hundreds of millions of ads as opposed to the long tail of smaller publishers who simply can't afford to utilize the enterprise hosted solution and must utilize the OnRamp solution which has suffered from performance problems and might not be a viable option for many medium sized publishers
Michael Grazziani profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
OpenX7.0
Based on 10 answers
My company continues to use OpenX since we have a great deal of clientele that utilizes the tool.
No photo available

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
OpenX9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
OpenX10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo
The ad sales and ad operations team had been utilizing DoubleClick/DART previous to the migration to OpenX. One of the driving factors for the migration to OpenX was to lower costs associated with utilizing a third party such as the DoubleClick/DART system. The ease of use for the ad ops team, advanced targeting features, and seamless integration into the many brands of the Mail.com portfolio were also other factors involved in why OpenX was selected.
Michael Grazziani profile photo

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available
  • Increased efficiency for my clients
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Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OpenX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details