What users are saying about
26 Ratings
29 Ratings
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Score 7.4 out of 101
26 Ratings
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Score 8.8 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

If you don't have a data science department to figure it out, Adobe Media Optimizer could be a good fit.
No photo available

OpenX

While I didn't think it was the best solution for ad serving capabilities, I've heard it is great for publishers. Just make sure to ask as much as you can upfront & request in person training
No photo available

Feature Rating Comparison

Ad Campaigns

Adobe Media Optimizer
OpenX
9.4
Ad campaign creation
Adobe Media Optimizer
OpenX
10.0
Ad deployment
Adobe Media Optimizer
OpenX
10.0
Display advertising
Adobe Media Optimizer
OpenX
9.0
Ad display and retargeting segmentation
Adobe Media Optimizer
OpenX
9.0
Sequence targeting
Adobe Media Optimizer
OpenX
9.0

Ad Reporting & Analytics

Adobe Media Optimizer
OpenX
8.2
Ad dashboards
Adobe Media Optimizer
OpenX
9.0
Ad performance reports
Adobe Media Optimizer
OpenX
10.0
Ad conversion tracking
Adobe Media Optimizer
OpenX
6.0
Ad attribution reporting
Adobe Media Optimizer
OpenX
8.0
Cross-channel ad management
Adobe Media Optimizer
OpenX
8.0
Ad forecasting and optimization
Adobe Media Optimizer
OpenX
8.0

Pros

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo
  • Good customer service
  • Good tech support
  • Thorough
No photo available

Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • Although I do believe that OpenX was designed to scale, many of the platform's target users are running single server implementations which probably led to the silly choice of MyISAM as the default database storage engine for the MySQL tables. In multi-server setups or any installation with a significant amount of load these should be altered and optimized for InnoDB. The default storage may have changed since my last roll out of this platform but I do remember the tables needing altering before putting any significant amount of load on them.
  • In a multi-server setup sometimes problems can arise from the statistics collector and processor on the front end delivery nodes that process the ad impression data and aggregate the resulting statistics back to the master database resulting in several scenarios in which the master database can be out of sync with information collected on the delivery nodes and manual intervention is needed. However, most of these problems can be monitored and engineered for.
  • The focus of OpenX on enterprise customers serving hundreds of millions of ads as opposed to the long tail of smaller publishers who simply can't afford to utilize the enterprise hosted solution and must utilize the OnRamp solution which has suffered from performance problems and might not be a viable option for many medium sized publishers
Michael Grazziani profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
OpenX7.0
Based on 10 answers
My company continues to use OpenX since we have a great deal of clientele that utilizes the tool.
No photo available

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
OpenX9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
OpenX10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo
I use OpenX along with Sailthru because the two combined give me the full amount of reporting statistics I need to give to clients. I would say they are equal but different, and both are necessary but it would be great if all of these statistics could be contained within one program.
Cassidy Ebert profile photo

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • Increased efficiency in buys
Joshua Franklin profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OpenX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details