What users are saying about
51 Ratings
29 Ratings
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Score 7.6 out of 101
51 Ratings
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Score 9 out of 101

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Outgrow

Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text.Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
Dave Reid profile photo

Feature Rating Comparison

Content Creation

Adobe Media Optimizer
Outgrow
8.7
Ideation
Adobe Media Optimizer
Outgrow
8.8
Approval workflows
Adobe Media Optimizer
Outgrow
8.6
Content collaboration
Adobe Media Optimizer
Outgrow
8.6

Content Publishing

Adobe Media Optimizer
Outgrow
8.8
Content hub
Adobe Media Optimizer
Outgrow
8.8
Forms / Gated content
Adobe Media Optimizer
Outgrow
8.7
Embedded CTAs
Adobe Media Optimizer
Outgrow
8.7
Content distribution
Adobe Media Optimizer
Outgrow
9.1
Content promotion
Adobe Media Optimizer
Outgrow
8.8
Content automation
Adobe Media Optimizer
Outgrow
8.7

Content Reporting & Analytics

Adobe Media Optimizer
Outgrow
8.3
Audience profiling and targeting
Adobe Media Optimizer
Outgrow
8.5
Closed-loop tracking and reporting
Adobe Media Optimizer
Outgrow
8.6
Content performance analytics
Adobe Media Optimizer
Outgrow
8.6
Campaign optimization dashboard
Adobe Media Optimizer
Outgrow
8.5
Competitive analytics
Adobe Media Optimizer
Outgrow
7.3

Pros

Adobe Media Optimizer

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo

Outgrow

  • Easy to use. The UX is super easy to understand and you can create a simple quiz in a matter of 10-15 mins.
  • Ease of implementation. There are various ways the quizes can be integrated into a site - embedded into a page, a popup, as a lint to a full page or even embedded into and email.
  • Email notifications to users and administrators are simple to configure
Kelly-Anne Horne profile photo

Cons

Adobe Media Optimizer

  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
Benjamin Cornejo profile photo

Outgrow

  • A couple of the quiz settings took a little getting used to. I had to reach out to customer support, even though I can typically figure things out on my own. But they were so helpful that it wasn't a problem.
Rebekah Fedrowitz profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Outgrow

No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Outgrow

Outgrow 9.1
Based on 1 answer
The software works fast and has an intelligent design
Erdal Ek profile photo

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Outgrow

Outgrow 9.1
Based on 1 answer
Live chat, quick response, very friendly and well trained support staff
Erdal Ek profile photo

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Outgrow

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo

Outgrow

Corinne Dardelet profile photo

Return on Investment

Adobe Media Optimizer

  • Hard to tell.
No photo available

Outgrow

  • Outgrow has made it fast and easy for me to create questionnaires, which helps me generate more leads.
Rebekah Fedrowitz profile photo

Screenshots

Adobe Media Optimizer

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Media Optimizer Editions & Modules

Adobe Media Optimizer
Additional Pricing Details

Outgrow

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Outgrow Editions & Modules

Outgrow
Edition
Business Plan
$6001
Essentials Plan
$951
Enterprise Plan
Custom Pricing
Agency Plan
Custom Pricing3
Freelancer Plan
$254
1. per month on annual plan
3. per Client
4. per month on annual plan
Additional Pricing Details
We also have the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences you would like us to build and the complexity of each experience.

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