What users are saying about

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Post Affiliate Pro

1 Ratings
Score 10 out of 101

Add comparison

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Post Affiliate Pro

Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).
Luis McDonnell profile photo

Feature Rating Comparison

Ad Campaigns

Adobe Media Optimizer
Post Affiliate Pro
10.0
Ad campaign creation
Adobe Media Optimizer
Post Affiliate Pro
10.0
Ad deployment
Adobe Media Optimizer
Post Affiliate Pro
10.0
Display advertising
Adobe Media Optimizer
Post Affiliate Pro
10.0

Ad Reporting & Analytics

Adobe Media Optimizer
Post Affiliate Pro
10.0
Ad dashboards
Adobe Media Optimizer
Post Affiliate Pro
10.0
Ad performance reports
Adobe Media Optimizer
Post Affiliate Pro
10.0
Ad conversion tracking
Adobe Media Optimizer
Post Affiliate Pro
10.0
Ad attribution reporting
Adobe Media Optimizer
Post Affiliate Pro
10.0

Pros

  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
Tony Guarnaccia profile photo
  • Tracking works brilliantly.
  • Split commission feature is great.
  • Multiple tracking methods, SEO friendly links are included.
  • SaaS version - didn't have to install anything.
Luis McDonnell profile photo

Cons

  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
Benjamin Cornejo profile photo
  • More detailed guides for setting up some features would be great.
  • I would also appreciate a new theme design.
Luis McDonnell profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo
Post Affiliate Pro contains more features than its competitors, and you can get it for a better price as well.
Luis McDonnell profile photo

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • More sales
  • Cost savings on marketing
Luis McDonnell profile photo

Screenshots

Adobe Media Optimizer

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Media Optimizer Editions & Modules
Adobe Media Optimizer
Additional Pricing Details

Post Affiliate Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Post Affiliate Pro Editions & Modules
Post Affiliate Pro
On-premise Edition
STARTER
$4701
ELITE
$1,9701
NETWORK
$4,9701
1. per installation
SaaS Edition
PRO
$971
ULTIMATE
$1971
NETWORK
$4771
1. month
Additional Pricing Details