What users are saying about

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

ReachLocal

7 Ratings
Score 5.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

ReachLocal

ReachLocal is well suited for business owners that are heavily based on the internet. It is possibly less appropriate for general contractors that do larger scale work that is based on bids or history of business.
Josh Stanek profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Media Optimizer
ReachLocal
8.7
Dynamic content
Adobe Media Optimizer
ReachLocal
9.1
Landing pages
Adobe Media Optimizer
ReachLocal
8.5
A/B testing
Adobe Media Optimizer
ReachLocal
8.2
Mobile optimization
Adobe Media Optimizer
ReachLocal
8.3
Email deliverability
Adobe Media Optimizer
ReachLocal
9.1
List management
Adobe Media Optimizer
ReachLocal
9.1

Lead Management

Adobe Media Optimizer
ReachLocal
8.9
Lead nurturing
Adobe Media Optimizer
ReachLocal
8.8
Lead scoring and grading
Adobe Media Optimizer
ReachLocal
9.1
Data quality management
Adobe Media Optimizer
ReachLocal
9.1
Automated sales alerts and tasks
Adobe Media Optimizer
ReachLocal
8.8

Social Media Marketing

Adobe Media Optimizer
ReachLocal
9.1
Social sharing and campaigns
Adobe Media Optimizer
ReachLocal
9.1
Social profile integration
Adobe Media Optimizer
ReachLocal
9.1

Reporting & Analytics

Adobe Media Optimizer
ReachLocal
8.5
Dashboards
Adobe Media Optimizer
ReachLocal
8.5
Standard reports
Adobe Media Optimizer
ReachLocal
8.8
Custom reports
Adobe Media Optimizer
ReachLocal
8.2

Platform & Infrastructure

Adobe Media Optimizer
ReachLocal
7.5
Customizability
Adobe Media Optimizer
ReachLocal
7.5

Pros

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo
  • Flexible on web design and responsive staff.
  • Good at helping you pick trends on optimizing your website layout and conversion ability.
Josh Stanek profile photo

Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available
  • The Reach Edge platform is great, but they called us and told us they are improving it. Certain things that we didn't use on it. They are taking those items off and adding more items that we want to see in the program.
Jordan Brimley profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
We looked at other websites and other products. But with every other program you had to put the customers information in. This one allows all the users information to be put in the system automatically because the customer puts it on our website which allows us to see everything in one place.
Jordan Brimley profile photo

Return on Investment

  • Hard to tell.
No photo available
  • Immediate lead conversion
  • Customers can have a chat with a ReachLocal rep and we get it immediately. Looks great on us to contact them that quickly after chatting on our website.
Jordan Brimley profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ReachLocal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details