What users are saying about
29 Ratings
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Score 7.4 out of 101
7 Ratings
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Score 5.2 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

ReachLocal

Local businesses can really take advantage of this service. Reach Local allows people to find you easily.
Jordan Brimley profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Media Optimizer
ReachLocal
8.7
Dynamic content
Adobe Media Optimizer
ReachLocal
9.1
Landing pages
Adobe Media Optimizer
ReachLocal
8.5
A/B testing
Adobe Media Optimizer
ReachLocal
8.2
Mobile optimization
Adobe Media Optimizer
ReachLocal
8.3
Email deliverability
Adobe Media Optimizer
ReachLocal
9.1
List management
Adobe Media Optimizer
ReachLocal
9.1

Lead Management

Adobe Media Optimizer
ReachLocal
8.9
Lead nurturing
Adobe Media Optimizer
ReachLocal
8.8
Lead scoring and grading
Adobe Media Optimizer
ReachLocal
9.1
Data quality management
Adobe Media Optimizer
ReachLocal
9.1
Automated sales alerts and tasks
Adobe Media Optimizer
ReachLocal
8.8

Social Media Marketing

Adobe Media Optimizer
ReachLocal
9.1
Social sharing and campaigns
Adobe Media Optimizer
ReachLocal
9.1
Social profile integration
Adobe Media Optimizer
ReachLocal
9.1

Reporting & Analytics

Adobe Media Optimizer
ReachLocal
8.5
Dashboards
Adobe Media Optimizer
ReachLocal
8.5
Standard reports
Adobe Media Optimizer
ReachLocal
8.8
Custom reports
Adobe Media Optimizer
ReachLocal
8.2

Platform & Infrastructure

Adobe Media Optimizer
ReachLocal
7.5
Customizability
Adobe Media Optimizer
ReachLocal
7.5

Pros

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo
  • Maintain social presence on our ReachCast page.
  • Ensure we are aware of our online reputation on a weekly basis.
  • Provides key business indicators and dashboard reports.
Matt Wright profile photo

Cons

  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Jay Corcoran profile photo
  • Quicker turn-around times.
  • More tailored dashboard reporting vs. template.
Matt Wright profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
I have used ReachLocal for years. I stay with ReachLocal because of representation like Emily Parker
Matt Wright profile photo

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available
  • Increased employee efficiency
  • Better customer service
  • Increased quality of tracking ROI
Matt Wright profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ReachLocal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details