Adobe Advertising Cloud vs. ReportGarden

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

ReportGarden works really well for us because it takes the human element out of creating reports. We can automate monthly, weekly, even daily reports and send them directly to clients without any direct intervention. This saves us a ton of time we can use to analyze reports instead of format them.

Incentivized

• An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
• Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
• Automation for delegating many tasks that can be a hassle to accomplish.

Incentivized

• Cross-platform reporting all in one place; this is a strength because there are very few tools that offer this.
• Easy-to-use platform layout - everything is clean cut and simple; this is a strength because many other tools out there are complicated and don't look great.
• Built well for agencies, and organizations where there are multiple users, and/or multiple clients; this is a strength, because this is ideal for agencies such as ours.

Incentivized

• As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
• Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

Incentivized

• Be better at fonts and customization.

Incentivized

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Incentivized

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

Incentivized

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Incentivized

Kissmetrics offers a great product, but it can also be painfully expensive. We love the product they're able to provide, but when it came to overhead costs, it didn't make sense for us. ReportGarden is far less expensive and seems to deliver more value, so the decision to go with them was pretty easy. We've upgraded tiers to accommodate more clients a few times and still pay less than Kissmetrics' bottom tier.

Incentivized

• This has increased the number of clients.
• This has increased the amount of productivity and time we can spend on clients.
• This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Incentivized

• It has saved us time in reporting across platforms.
• It has saved us money by being able to monitor things like spend across multiple platforms and catch overspends.
• It has created greater efficiency for us in cross-optimizing our campaigns on multiple platforms, getting our clients better results.

Incentivized