What users are saying about
29 Ratings
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Score 7.4 out of 101
6 Ratings
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Score 9.4 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

Adobe Media Optimizer is suited for industries that need high levels of security. This is perfect for industries like pharmaceuticals and the marketing behind them.
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Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
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Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Rubicon Project
10.0
Data Transfer
Adobe Media Optimizer
Rubicon Project
10.0
DSP integration
Adobe Media Optimizer
Rubicon Project
10.0

Ad Campaigns

Adobe Media Optimizer
Rubicon Project
5.0
Ad campaign creation
Adobe Media Optimizer
Rubicon Project
5.0
Ad deployment
Adobe Media Optimizer
Rubicon Project
4.0
Display advertising
Adobe Media Optimizer
Rubicon Project
10.0
Ad display and retargeting segmentation
Adobe Media Optimizer
Rubicon Project
3.0
Sequence targeting
Adobe Media Optimizer
Rubicon Project
3.0

Ad Reporting & Analytics

Adobe Media Optimizer
Rubicon Project
9.0
Ad dashboards
Adobe Media Optimizer
Rubicon Project
9.0
Ad performance reports
Adobe Media Optimizer
Rubicon Project
9.0
Ad conversion tracking
Adobe Media Optimizer
Rubicon Project
9.0
Cross-channel ad management
Adobe Media Optimizer
Rubicon Project
9.0

Pros

  • Clear view of marketing campaigns performance across multiple channels.
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  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
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  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
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Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
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Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
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Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
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Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
Rubicon had superior client services and monetization techniques.
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Return on Investment

  • Hard to tell.
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  • ROI has been incredibly positive.
  • No negative impacts to our business.
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Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Rubicon Project

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details