What users are saying about

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Rubicon Project

6 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Rubicon Project
10.0
Data Transfer
Adobe Media Optimizer
Rubicon Project
10.0
DSP integration
Adobe Media Optimizer
Rubicon Project
10.0

Ad Campaigns

Adobe Media Optimizer
Rubicon Project
5.0
Ad campaign creation
Adobe Media Optimizer
Rubicon Project
5.0
Ad deployment
Adobe Media Optimizer
Rubicon Project
4.0
Display advertising
Adobe Media Optimizer
Rubicon Project
10.0
Ad display and retargeting segmentation
Adobe Media Optimizer
Rubicon Project
3.0
Sequence targeting
Adobe Media Optimizer
Rubicon Project
3.0

Ad Reporting & Analytics

Adobe Media Optimizer
Rubicon Project
9.0
Ad dashboards
Adobe Media Optimizer
Rubicon Project
9.0
Ad performance reports
Adobe Media Optimizer
Rubicon Project
9.0
Ad conversion tracking
Adobe Media Optimizer
Rubicon Project
9.0
Cross-channel ad management
Adobe Media Optimizer
Rubicon Project
9.0

Pros

  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
Benjamin Cornejo profile photo
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
No photo available

Cons

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo
  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo
Rubicon had superior client services and monetization techniques.
No photo available

Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
Benjamin Cornejo profile photo
  • ROI has been incredibly positive.
  • No negative impacts to our business.
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Rubicon Project

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details