Salesforce Marketing Cloud Email Studio

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
322 Ratings
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Salesforce Marketing Cloud Email Studio

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
322 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Media Optimizer

Adobe Media Optimizer is suited for industries that need high levels of security. This is perfect for industries like pharmaceuticals and the marketing behind them.
No photo available

Salesforce Marketing Cloud Email Studio

SFMC is suited to medium and large organisations who need to send large volumes of emails and or SMS. It works particularly well for us having multiple brands administered via the same system. This allows for cost and efficiency savings to be realised.
Gareth Beer profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
7.2
Ability to test dynamic content
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
8.0
List management
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Adobe Media Optimizer
Salesforce Marketing Cloud Email Studio
2.7

Pros

  • Clear view of marketing campaigns performance across multiple channels.
No photo available
  • Salesforce Marketing Cloud Email Studio is great at managing our customer base which happens to be very large. We were able to create detailed segments and handle them all individually
  • The tracking and analytics provided by Salesforce Marketing Cloud Email Studio are great
  • Along the lines of segmentation and tracking, Salesforce is great at allowing us to target customers or segments of customers with the content best suited for them.
No photo available

Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available
  • Salesforce Marketing Cloud Email Studio is quite expensive. This was a real issue for us when evaluating a vendor to use.
  • Because of the amount of control that Salesforce Marketing Cloud Email Studio provides, it follows that learning the tool is fairly complicated. It takes us a good amount of time to train new users.
  • We have had some issues with importing email templates that we have used previously into Salesforce Marketing Cloud Email Studio.
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
ExactTarget continues to add value to the IHM with new and improved solutions like Journey Builder. Journey Builder is, perhaps, the most significant development we have seen. What took weeks for us to develop will now take days, maybe even hours. Journey Builder is a game changer, and its incorporation into the IMH all but guarantees our commitment to it.
Jack Nick profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
Salesforce Marketing Cloud Email Studio7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo
Constant Contact is better for campaigns tied to events, but is MUCH less complex, and that quickly becomes a problem. ET IMT is great for anything more complex, and for any mid-size or above business. It also allows straight HTML and dynamically-coded emails, whereas the template system in Constant Contact quickly belies the fact that it is old and rigid.
Andrew Windle profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • Helped reduce our CPL
  • Helped increase our leads
  • Helped provide more insights for optimizing our campaigns
Tony Guarnaccia profile photo
  • Salesforce Marketing Cloud Email Studio has provided us with incredible data on our customers and their behavior which has lead to increased conversion.
  • Being able to handle thousands of customers at once and segment them has saved our marketing team an incredible amount of time.
  • Though the initial cost is high, we have seen a great ROI after using Salesforce Marketing Cloud Email Studio for the past couple of years.
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.